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TravelShark™ Launches People-powered Hunt to Find Charity Partners
for New Photo-sharing App TravelSharkPix

Video campaign calls for users to submit their favorite non-profits to
receive charitable donations from TravelSharkPix

SINGAPORE (January 31, 2012) –TravelShark announced today the launch of a worldwide search to identify three charities to receive donations from the company’s new socially enabled photo-sharing application, TravelSharkPix. The three-week “TravelSharkPix Charity Hunt” allows users to suggest their favorite charity for consideration and rally popular support during an online vote to choose the winning organizations.
From now through February 10th, users can visit TravelSharkPix and suggest a charity. Starting on February 13th, global visitors will be able to vote for their favorite charities. The three selected charities will receive donations every time a user’s photo is accepted on TravelSharkPix.
TravelSharkPix allows travelers to share their favorite trip photos with other users of the app. In addition, TravelShark will display the best SharkPix pictures across its global network of travel sites – including,,,, and more – with attribution to the photographers. For every photo accepted by TravelSharkPix, the company will donate between $0.10 and $0.25 to the three charities selected in the hunt.

To share this unique opportunity with charities and their supporters around the world, TravelShark deployed its most recognizable representative – award-winning company mascot Mako Mark – to star in a widely distributed video campaign. In the video, the optimistic Mako Mark is foiled in his attempts to connect with the right charity for TravelSharkPix. Undaunted, he perseveres and devises a crowd-sourced plan asking users for suggestions of popular charities.
“We are excited to tap the wisdom of our global community of users to pick our new charity partners for SharkPix,” said CEO Sue Heilbronner. “We love to see people sharing their travel photos and stories. TravelSharkPix gives them a perfect platform, and it’s all for a good cause, or three.”
About TravelShark | TravelShark is the world’s largest online travel network, with thousands of location-based travel websites for destinations around the globe. TravelShark connects global travelers with hyper-local travel solutions and memorable trips. TravelShark recently launched the Sharky Awards, recognizing unique and unexpected “finds” in travel, and TravelSharkPix, which allows people to share their favorite trip photos with fellow travelers looking for inspiration for their next trip. The company’s content-rich websites – including,, and – help hotels and resorts generate profitable revenue for travel companies by driving direct bookings through TravelShark’s Featured Hotel Program. TravelShark is headquartered in Singapore, with a U.S. office in Boulder, Colorado. To learn more, visit, or call +1-720-239-1280 or +65 6734 8515. 
Media Contact:

Samantha Lee
+1 (720) 239-1286
+ 65 6734 8515
sam [at]

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