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SpringHill Suites Brand to Debut in New York City with the New-Build 173-room
SpringHill Suites by Marriott New York City/Manhattan Midtown to Open in 2013

Owned by Partners Hidrock Realty and Robert Finvarb Companies

January 12, 2011 - SpringHill Suites, an all-suite brand by Marriott International (NYSE:MAR), announced its first SpringHill Suites hotel in New York City. Marriott will manage the 173-room SpringHill Suites by Marriott New York City/Manhattan Midtown, in the Herald Square area, on behalf of joint partners Hidrock Realty Inc. and Robert Finvarb Companies, LLC.

Construction on the 19-story new-build hotel, located at 25 West 37th Street, between 5th and 6th Avenues, began this year and is expected to be completed in 2013.

“The hotel, centrally located in Midtown’s dynamic Times Square South area, represents an excellent opportunity to introduce the SpringHill Suites product to the Manhattan market,” said David Marriott, chief operations officer -- Eastern Region, The Americas. “The site is well positioned to accommodate corporate business from nearby office buildings, including the new Bank of America tower, and tourist business from Midtown’s top tourist attractions.”

“Hidrock has owned real estate in Midtown Manhattan for decades and witnessed first-hand the gentrification of the Herald Square submarket,” says Abraham Hidary, president of Hidrock Realty Inc. “We are thrilled to add another building to the Manhattan skyline and to partner with Marriott on this SpringHill Suites- a brand much needed in the Manhattan market. ”We are confident in Marriott as the operator of the property, with its strong global sales and marketing network and powerhouse online reservations site,,” added Robert Finvarb, CEO of Robert Finvarb Companies.

SpringHill Suites is ideal for business and leisure travelers who look for style and inspiration in their stay. Everything from furniture to lighting is carefully selected to offer a calm and refreshing alternative for travelers. Separate living, working and sleeping spaces assure guests have flexibility and ease. The perfect place to sink into a good night’s sleep, the hotel offers luxurious bedding alongside an iHome docking station in every suite. A comfortable pullout sofa bed and lounge chair with ottoman offers additional space for relaxation or extra family members. Presenting guests with a spa-like experience, a separate bathroom and shower area, accessed through sleek sliding doors, feature marble-top vanity, iridescent tile walls and creative lighting features, all of which help to reenergize and revive.

“SpingHill Suites is a design focused brand that is perfect for this market, offering stylish and spacious suites at an affordable price, and we are delighted to add this exciting new location to the SpringHill Suites portfolio,” said Callette Nielsen, vice president and global brand manager, SpringHill Suites. “The hotel’s design offers guests a seamless blend of style and function which allows them to relax and recharge.”

Business travelers can take advantage of a large, well-lit desk with ergonomic chair, two phone lines and voice mail. Free Wi-Fi in the hotel’s lobby and high-speed internet access in every suite allow guests to remain connected at all times.

The bright and inviting lobby lounge and greenhouse offer a great venue for conducting casual meetings or simply to socialize. The hotel offers business services, same-day dry cleaning, guest laundry facilities, fitness center and express checkout. The Market offers convenient 24/7 access to food and beverages.

Daily complimentary hot breakfast is SpringHill Suites’ way of making sure guests have a good start to their day. The property has one 514-square-foot meeting room to accommodate meetings and events.

For more information, please visit or

SpringHill Suites is ideal for business and leisure travelers who look for style and inspiration in their stay. Featuring suites larger than traditional hotel rooms, SpringHill Suites makes it easy for guests to spread out and fully enjoy their space. Launched in November 1998, the brand currently has more than 270 locations in the United States and Canada. SpringHill Suites along with over 3,100 Marriott-affiliated hotels worldwide, participate in Marriott Rewards, the guest reward program that allows its over 30 million members to earn points or airline miles for each dollar spent during each stay. For more information, visit

Visit Marriott International, Inc. (NYSE: MAR) for company information. For more information or reservations, please visit our web site at, and for the latest company news, visit

Hidrock Realty (Hidrock) is a private real estate firm with properties throughout the East Coast. Based in Manhattan, the company provides fully integrated real estate services through its in-house departments that specialize in joint venture acquisitions, asset and property management, office and retail leasing, and commercial and residential development. Hidrock owns, manages and leases several office buildings in Manhattan's Fashion District, including: 35 West 36th Street, 53 West 36th Street, 65 West 36th Street and 240 West 35th Street. In addition, the company is developing two hotels in the neighborhood: 960 Sixth Avenue at 35th Street and 25-29 West 37th Street. For more information on Hidrock Realty, please visit

Robert Finvarb Companies, LLC is one of the country’s fastest growing hotel development companies. The Company currently specializes in developing Marriott Branded Hotels in high-growth markets that are historically underserved. Based in Miami, Florida, the Robert Finvarb Companies has developed a diverse array of real estate projects including hotels, office and retail space. Currently, Robert Finvarb Companies owns and asset manages nine (9) hotels that are open and operating under Marriott flags and are all managed by Marriott International. Within the Marriott family of hotels, the Company focuses on the Courtyard by Marriott, Residence Inn by Marriott and SpringHill Suites brands as these products have long-standing track records of success. In addition to its 9 hotels that are open and operating, RFC is also involved with the development of Marriott hotels in New York City and Downtown Newark, New Jersey.

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Also See: Owned and Managed by SSN Hotels/Ruchi Land Development, the 131-suite SpringHill Suites by Marriott to Open in King of Prussia, Pennsylvania / January 2012

Marriott Opens the 82-suite SpringHill Suites Waco Woodway Opens in Texas Managed by Naples Hotel Group / December 2011

The 150-suite SpringHill Suites by Marriott Opens in the Former Hyatt Place in Birmingham, Alabama, Managed by Ascent Hospitality / November 2011

Marriott Opens the 175-suite SpringHill Suites Toronto Vaughan in Vaughan, Ontario Owned by Applewood Hotel Holdings and Managed by Easton's Group of Hotels / September 2011

The 136-suite SpringHill Suites by Marriott to Open in Columbus, Ohio Managed by Concord Hospitality / August 2011

118-suite SpringHill Suites San Antonio Downtown/Alamo Plaza to Open in Texas Owned and Managed by HGP Corporation / July 2011

100-suite SpringHill Suites by Marriott in Grand Junction, Colorado Opens, Owned by Western Hospitality and Managed by Nine 7 Oh Hospitality / June 2011

Buffalo Lodging Completes Full Renovation of SpringHill Suites Cleveland/Solon Hotel in Solon, Ohio / May 2011

Commonwealth Hotels and Marriott International Open the 153-suite SpringHill Suites by Marriott in Aurora, Colorado Owned by Corporex-Select Service Hotels, LLC / May 2011

Raymond Management Company in a Franchise Agreement with Marriott International to Open the 138-suite SpringHill Suites by Marriott in The Woodlands, Texas / April 2011

Marriott International to Open 155-suite SpringHill Suites Alexandria Tech Center in Alexandria, Virginia Owned by Apple REIT / March 2011
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