January 16, 2012 - The Westin Resort & Casino, Aruba is proud to announce Michele Frank as the new director of sales & marketing.  With over 20 years of hospitality experience, Michele will oversee all sales and marketing activities, including group and leisure sales, food and beverage, catering and public relations for the 481-room resort located on Palm Beach in Aruba.
 
Michele has been a part of the Starwood Hotels and Resorts family for over five years as her most recent position was director of sales at the Westin Diplomat Golf Resort & Spa in Florida. She was responsible for overseeing twelve sales managers with an annual goal of $46 million for the 1,058-room resort.  Prior to that role she was the associate director of sales at the St. Regis Resort, Fort Lauderdale where she oversaw booking groups from incentive, Midwest and west coast markets of a luxury resort.
 
“I am thrilled to join the Westin Aruba team and look forward to continuing its success as the premier Caribbean destination for group and leisure travelers alike,” said Michele.
 
At The Westin Resort, Aruba, Michele is responsible for driving occupancy through a mix of group and leisure business, as well as the weddings market.  For meetings and events, the resort offers more than 20,000 square feet of function space, and for leisure guests, the property’s all-inclusive packages provide the value of an all-inclusive in a traditional resort setting. 
 
For resort reservations or further information, call (877) 782-0149 or visit www.westinaruba.com. 
 
Located on seven and a half acres amidst the white sands of Palm Beach and encased by lush gardens and swaying palm trees, The Westin Resort & Casino, Aruba features 481 luxurious guest rooms and suites, eight restaurants and lounges, the world-class Palm Beach Casino, Aruba, a variety of activities, spa and nearby golf.  Just seven miles from Queen Beatrix International Airport and five miles from downtown Oranjestad, the resort offers more than 20,000 square feet of flexible indoor and outdoor function space.