Paris, 9th January 2012 - Louvre Hotels Group, a major player in the hotel sector, is actively pursuing its development in France, its historic market. In 2011, Louvre Hotels Group opened 63 new hotels worldwide (a capacity of 7,000 rooms), 28 of which (more than 1,800 rooms) are located in France. In particular, they are located in France's major cities (including Marseille,Toulouse, Lyon, Nantes, etc.) and in strategic locations that respond to the needs of its business clients as well as tourists from the local area and abroad.
These new hotels are operating under three brands: Première
Classe (11 hotels), Kyriad (11 hotels) and "new generation" Campanile
Louvre Hotels Group has also boosted its four star Golden Tulip brand
on the French market - which previously had 7 hotels in France
-‐ through the opening of a new site at Lyon Millénaire and
the conversion of the Kyriad Prestige hotel at Roissy (150 rooms). This
hotel has been awarded its 4th star and is now operating under the
Golden Tulip brand.
Louvre Hotels Group consolidates its position as a leading franchiser
Among the 28 openings in 2011, 22 are franchise hotels. Franchises are
a major development strategy for the Group in France and last year's
excellent results show the success that Louvre Hotels Group has had
with its franchisees.
Thanks to the recent operational merger with Golden Tulip,
Louvre Hotels Group has a portfolio of six hotel brands, ranging
between 1 and 5 stars, which are complementary to each other and are
acclaimed by hotel sector investors.
Louvre Hotels Group offers numerous benefits to its franchisees (such
as a reservation platform, training and marketing for example) and puts
at their disposal modern and quality hotels which meet the standards of
the sector and the expectations of clients.
The Group strengthens its presence in the city centres
While the Group's budget brands have historically been situated on the
outskirts of major towns, new projects are currently under construciton
in the city centres, close to transport infrastructure.
Over the last 12 months, the Group has been able to benefit from the
changing urban landscape, the renovation of certain areas and new
transport infrastructure to develop in the city centres through the
construction of new hotels.
Louvre Hotels Group involves itself in large-‐scale projects
Louvre Hotels Group is able to offer an all-‐inclusive service to
its investors, including hotel management, administrative assistance
and equity placement. Thanks to its expertise and the strength of its
brands, the Group has been able to position itself on several tender
offers during 2011, such as that of Montpellier Gare St Roch (a
construction project for a business centre, including several hotels, a
restaurant and appartments) and that of Euralille, where openings are
planned for 2013.
Louvre Hotels Group is well-‐positioned to continue to benefit
from such attractive opportunities by offering projects which combine
various brands and meet the expected standards of quality and modernity.
Outlook for 2012
Louvre Hotels Group aims to actively pursue its development in France
and is planning 25 to 30 hotel openings in 2012, 50% of which will be
under management contract. More than 20 new hotels are already under
construction and are due to be opened over the next three years. 12 of
these hotels will open in 2012, followed by 10 in 2013.
This year, Louvre Hotels Group intends to accelerate the introduction
of the Golden Tulip brand into major French cities. With hotels across
37 countries, the Golden Tulip brand has a strong reputation overseas.
This will allow the group to target a new clientele in France, thus
consolidating its position in the 4-‐star sector, which offers
strong prospects for the future.
Christophe NOVELLON, Director of development in France for Louvre
Hotels Group commented that "We are keen to strengthen our network in
France in strategic locations for our local and international clients.
By constantly adapting our offer, and thanks to the power of our
brands, we are in a strong position to benefit from growth
opportunities on our historic market."
About Louvre Hotels Group
Following their respective purchase by Starwood Capital in 2005 and
2009, the alliance between Louvre Hôtels and Golden Tulip became
Louvre Hotels Group in April 2011, making it a leader in the global
hospitality market with more than1,000 hotels in 40 countries ranging
from 1 to 5 stars. The Group, established in 1976, now counts 6 brands:
Première Classe, Campanile, Kyriad, Tulip Inn, Golden Tulip and
Royal Tulip Luxury Hotels.