Hotel Online
News for the Hospitality Executive


Louvre Hotels Group Actively Pursues its Development in France

Opening 28 New Hotels in France in 2011

Paris, 9th January 2012 - Louvre Hotels Group, a major player in the hotel sector, is actively pursuing its development in France, its historic market. In 2011, Louvre Hotels Group opened 63 new hotels worldwide (a capacity of 7,000 rooms), 28 of which (more than 1,800 rooms) are located in France.  In particular, they are located in France's major cities (including Marseille,Toulouse, Lyon, Nantes, etc.) and in strategic locations that respond to the needs of its business clients as well as tourists from the local area and abroad.

These new hotels are operating under three brands: Première Classe (11 hotels), Kyriad (11 hotels) and "new generation" Campanile (2 hotels).

Louvre Hotels Group has also boosted its four star Golden Tulip brand on the French market  - which previously had 7 hotels in France -­‐ through the opening of a new site at Lyon Millénaire and the conversion of the Kyriad Prestige hotel at Roissy (150 rooms). This hotel has been awarded its 4th star and is now operating under the Golden Tulip brand.

Louvre Hotels Group consolidates its position as a leading franchiser

Among the 28 openings in 2011, 22 are franchise hotels. Franchises are a major development strategy for the Group in France and last year's excellent results show the success that Louvre Hotels Group has had with its franchisees.

Thanks to the recent operational merger with Golden Tulip, Louvre Hotels Group has a portfolio of six hotel brands, ranging between 1 and 5 stars, which are complementary to each other and are acclaimed by hotel sector investors.

Louvre Hotels Group offers numerous benefits to its franchisees (such as a reservation platform, training and marketing for example) and puts at their disposal modern and quality hotels which meet the standards of the sector and the expectations of clients.

The Group strengthens its presence in the city centres

While the Group's budget brands have historically been situated on the outskirts of major towns, new projects are currently under construciton in the city centres, close to transport infrastructure.

Over the last 12 months, the Group has been able to benefit from the changing urban landscape, the renovation of certain areas and new transport infrastructure to develop in the city centres through the construction of new hotels.

Louvre Hotels Group involves itself in large-­‐scale project
Louvre Hotels Group is able to offer an all-­‐inclusive service to its investors, including hotel management, administrative assistance and equity placement. Thanks to its expertise and the strength of its brands, the Group has been able to position itself on several tender offers during 2011, such as that of Montpellier Gare St Roch (a construction project for a business centre, including several hotels, a restaurant and appartments) and that of Euralille, where openings are planned for 2013.

Louvre Hotels Group is well-­‐positioned to continue to benefit from such attractive opportunities by offering projects which combine various brands and meet the expected standards of quality and modernity.

Outlook for 2012

Louvre Hotels Group aims to actively pursue its development in France and is planning 25 to 30 hotel openings in 2012, 50% of which will be under management contract. More than 20 new hotels are already under construction and are due to be opened over the next three years. 12 of these hotels will open in 2012, followed by 10 in 2013.

This year, Louvre Hotels Group intends to accelerate the introduction of the Golden Tulip brand into major French cities. With hotels across 37 countries, the Golden Tulip brand has a strong reputation overseas. This will allow the group to target a new clientele in France, thus consolidating its position in the 4-­‐star sector, which offers strong prospects for the future.

Christophe NOVELLON, Director of development in France for Louvre Hotels Group commented that "We are keen to strengthen our network in France in strategic locations for our local and international clients. By constantly adapting our offer, and thanks to the power of our brands, we are in a strong position to benefit from growth opportunities on our historic market."

About Louvre Hotels Group

Following their respective purchase by Starwood Capital in 2005 and 2009, the alliance between Louvre Hôtels and Golden Tulip became Louvre Hotels Group in April 2011, making it a leader in the global hospitality market with more than1,000 hotels in 40 countries ranging from 1 to 5 stars. The Group, established in 1976, now counts 6 brands: Première Classe, Campanile, Kyriad, Tulip Inn, Golden Tulip and Royal Tulip Luxury Hotels.


Camille Sassi
01 42 91 47 40

Olivia Meyer
01 42 91 49 7

Receive Your Hospitality Industry Headlines via Email for Free! Subscribe Here  

To Learn More About Your News Being Published on Hotel-Online Inquire Here

Also See: Building on the Fact that France is the Number One Destination for Chinese Tourists Visiting the European Union, Louvre Hotels Group Enters Partnership with Jin Jiang Inn Co.; Covering 15 Campanile Hotels and 15 Jin Jiang Inn Hotels the Alliance Includes Sharing of Websites, Reservation Channels and Management Experience / November 2011

Golden Tulip Opens its Second Property in Prague, Czech Republic with the Management Contract for the 61-key Hotel Savoy / November 2011

Louvre Hotels Group Continues International Growth; Eastern Europe a Key Component / October 2011

Louvre Hotels Group to Expand in Central and Eastern Europe Aiming to Open 28 Hotels Before 2012 and Work Toward 100 Hotels per Year within Five Years / October 2011

Louvre Hotels Group Strengthens its Presence in France and Internationally with the Opening of 42 New Hotels in 2011 / September 2011

The Golden Tulip Warsaw in Poland Undergoing Renovation of Public Spaces to be Completed in September 2011 / August 2011

Louvre Hotels Group Continues Development of Golden Tulip and Tulip Inn With the Brand Transition of Three Fully-Owned Hotels / June 2011

Louvre Hotels and Golden Tulip Launch New Entity, Louvre Hotels Group, with a Portfolio of 7 Distinctive Brands with over 1,000 Hotels in 40 Countries / April 2011

Brazil Hospitality Group Acquires Brascan Imobiliaria Hotelaria e Turismo S.A., Sole Owner of the Hotel Intercontinental in Rio de Janeiro: Ends Year with 38 Hotels in Portfolio with Plans to Add 1,500 Rooms During 2011 / December 2010

Starwood Capital Acquiring Golden Tulip Hospitality; the Golden Tulip Brands to be Integrated with Starwood Capital's Budget Hotel Division - Louvre Hotels / June 2009

Starwood Capital Group Acquiring Controlling Interest in Groupe Taittinger, Societe Du Louvre, Europe's Second Largest Hotel Network / July 2005

To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch

Home | Welcome | Hospitality News
| Industry Resources

Please contact Hotel.Online with your comments and suggestions.