BROOKFIELD, Wis. (January 9, 2012) – The Wisconsin Hotel & Lodging Association (WH&LA) is pleased to announce that Jake Knox has joined the organization as the new Director of Development, responsible for growth and retention of membership, sales and oversight of the Wisconsin Lodging Trade Show, plus sales and development of all advertising and marketing opportunities for the membership

Mr. Knox brings to this position nine years of sales and business development experience with a focus on small business and non-­‐profit entities.

The Wisconsin Hotel & Lodging Association (WH&LA), a non-­‐profit association representing Wisconsin’s lodging industry since 1896, is a partner state of the American Hotel & Lodging Association. The WH&LA provides marketing, communication, industry & regulatory resources,and government affairs services to over 1,000 members around the state, and provides a website for the traveling public to assist travelers in locating lodging options throughout Wisconsin (www.WisconsinLodging.org).