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Whiteboard Labs And R&D Intelligent Hospitality Set To Launch HotelIQ™

Houston, TX - January 17, 2012 - Whiteboard Labs (“WBL”) and R&D Intelligent Hospitality (“R&DIH”) have signed an Exclusive Strategic Alliance agreement to bring HotelIQ™ to market. As part of the alliance, WBL will absorb HotelIQ™ and provide all technology hosting, maintenance, support, product development and management, client services as well as sales and marketing of the application. As the creator and owner of HotelIQ™, R&DIH will continue to lead the strategic direction and evolution of the software.
HotelIQ™ successfully brings together the art of hotel management and business strategy with a robust application of microeconomic science in ways that are unique, innovative, dynamic, simplistic and multidimensional. HotelIQ™ leverages the latest data extraction and warehousing, dash-boarding and reporting technologies to enable and render its unique and proprietary analytics. HotelIQ™ provides hoteliers with clear visibility into their business using dynamic lagging and leading analytics and increases speed and effectiveness in decision-making. “The application eliminates manual work and it creates the much needed balance between decision science and gut-feeling” said Apo Demirtas, founder of R&DIH. “I have already started working with the team at Whiteboard Labs to bring new features and portability into our product offering”.
“We are very excited about having Apo Demirtas join our team and very much looking forward to showing our hotel clients the power of HotelIQ™”, commented Rodrigo Jimenez, CEO of Whiteboard Labs.  “The product can transform the decision-making process in sales, marketing, revenue management, and distribution at hotels or hotel portfolios”.
About R&DIH
Founded in November 2010, its focus is to provide overall data warehouse architecture, decision science and business intelligence services and solutions to the hospitality industry with analytical and behavioral focus on customers. R&DIH’s goal is to provide complete and advanced industry changing enterprise strategy and solutions utilizing best of breed Sales, Marketing, Revenue Management and Branding strategies, business intelligence tools and microeconomic science through its product, HotelIQ™.
Its founder, Apo Demirtas began his hotel management career more than 25 years ago as a student at a Hotel Management Vocational High School and a Page-Boy at the age of 15. Prior to founding R&DIH, Apo was the Chief Sales & Marketing Officer for Jumerah Group based in Dubai. Prior to his time with Jumeirah Group, Apo was the VP, Market Strategy for InterContinental Hotels Group, Americas and worked in senior sales, marketing and revenue management positions at Hilton Hotels Corporation and Cendant Corporation. He holds a Bachelor’s degree in Hotel Management. Subsequently, he earned his Master’s degree in 1995 from Florida International University School of Hotel Management and did his doctoral level work in Microeconomics & Marketing.
About Whiteboard Labs
Whiteboard Labs is a travel industry web and application development firm. The firm's goal is to provide the hotel industry with the most advanced and innovative “Conversion Technology” possible.  Founded in 1994, Houston-based Whiteboard Labs is a recognized leader and pioneer in the development of these technologies.  The company’s conversion technologies include Windsurfer, a state-of-the-art central reservation system (CRS), MotionNotes, a video messaging platform and SpaLinx, a spa management and appointment booking application.

Drew Rosser
T. 713.333.9944 ext. 105

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