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Hans Schuler, Chairman and CEO of Schuler’s Restaurant & Pub
in Marshall, Michigan, Named National Restaurateur of the Year
by Independent Restaurateur Magazine

(January 24, 2012, East Lansing, Michigan)  Hans Schuler (BA ’59), chairman and CEO of Schuler’s Restaurant & Pub in Marshall, MI, has been named National Restaurateur of the Year by Independent Restaurateur Magazine. 
Hans, a graduate of Michigan State’s School of Hotel, Restaurant and Institutional Management in 1959, is a member of The School of Hospitality Business (as we are now called) Alumni Association Hall of Fame, inducted in 2006 with the Class of Owners.
A familiar family name to most Spartans, the Schulers have come to embody the very best in hospitality, and the restaurant and pub are landmarks in the State of Michigan.  Hans grew up in the family business – a family-owned business which was established in 1909 by Hans’ grandfather.  It was during Hans’ father, Win’s, 50-year leadership that Schuler’s became a household name, known for legendary, quality food, imaginative recipes, and warm and gracious service. 
A feature article in Independent Restaurateur explains Schuler’s longevity and success, saying, “The restaurant’s philosophy is the key. Hans Schuler, the third-generation owner, points to a unique connection with his guests, as well as attention to the changing eating habits of those guests. ‘We have a saying at Schuler’s,’ he says. ‘The guest shall decide.’”
“By this,” Hans explains, “we mean that our approaches to everything from the décor to the menu are driven by the needs and opinions of our patrons. We’re always looking for something fresh, taking the best of the past and blending it with contemporary trends and tastes.”
Then there is that special guest service – that genuine hospitality.  Hans has told students at MSU that “it’s welcoming people, training staff.  We smile, and we know the dining room by the guests, not by table numbers.  We make every guest experience special.”
And anyone who has ever been to Schuler’s Restaurant & Pub knows exactly what Hans is talking about. 
“We’ll continue to evolve and to reinvest in order to keep providing the experience our guests have come to expect,” he assures.
School Director Dr. Ron Cichy (BA ’72, MBA ’77) says, “Hans Schuler is an iconic leader who represents the best of gracious hospitality in a family that has created positively memorable experiences for 103 years.  We applaud Hans and Nancy Schuler.”
Congratulations to an exceptional man and an exceptional family.  The School is proud to call him one of “ours.”
For more information on Schuler’s Restaurant & Pub, visit their website at or contact Annette Andrews, 269-781-0654,


“WE” includes students, faculty, alumni, and industry partners.  “THE” reflects our 85-year expertise in Hospitality Business management and operations, and the addition of a real estate understanding and thinking like an owner throughout our curriculum.

About The School of Hospitality Business at Michigan State University:  We are The School

Recognized as the top-ranked hospitality business school, The School has a unique and industry-specific position within the Broad College of Business at Michigan State University.  Celebrating its 85th anniversary year in 2012, The School has almost 10,000 graduates worldwide, including a number of leading academicians and industry executives who have earned both undergraduate and graduate degrees.  Founded in 1927, The School offers an exceptionally well-crafted curriculum, taught by innovative professors who are leading textbook authors, sought-after consultants, and respected researchers.

The mission of The School is
  • to INSPIRE continuous learning by empowering present and future managers to ACQUIRE knowledge, skills, and global Hospitality Business leadership positions
  • to CREATE knowledge by engaging in collaborative theoretical and applied research for the benefit of undergraduate and graduate students, Hospitality Businesses, and the community of hospitality management scholars
  • to ENGAGE our Hospitality Business partners through outreach and service, and to ENHANCE global Hospitality Business economic, community, and academic development and
  • to CONTINUOUSLY IMPROVE The School's global leadership position in Hospitality Business operations, development, ownership, and management.
The First, The Original, and STILL The Leader…The School of Hospitality Business.  We are The School™.

For more information, please visit us at

Lena Loeffler

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Also See: Dr. Ray Schmidgall of The School of Hospitality Business at Michigan State University Honored with the University of Delaware Michael D. Olsen Research Achievement Award / January 2012

The School of Hospitality Business at Michigan State University Names the 2011-2012 Scholarship Award Winning Students / January 2012

The School of Hospitality Business Alumni Association at Michigan State University Honored Industry Leaders at its Annual Celebration of Leadership; Bob Habeeb Named Industry Leader of the Year, and Ed Watkins Inaugurated as Spartan Hospitality Business Champion / November 2011

Michigan State University Research Website: 2011 Lodging Market Potential Index Available; Facilitates a Relative Comparison of the 25 Largest Lodging Markets Along Ten Dimensions / November 2011

The School of Hospitality Business Alumni Association at Michigan State University Honors Two Alumni with Lifetime Achievement Awards; Hospitality Educators Dr. H.A. “Andy” Divine (BA ’60) and Professor George Alley (BA ’59) Recognized / August 2011

Students at The School of Hospitality Business at Michigan State University Produce 60th Annual Les Gourmets Evening of Fine Dining for 200 Guests / April 2011

The School of Hospitality Business at Michigan State University Establishes a Real Estate Development Institute to Focus on Hospitality Business Real Estate Development and Ownership / February 2011

Spring 2010 Graduates of Michigan State's School of Hospitality Business Hear Kellogg Hotel's General Manager Joel Heberlein Speak; Student Remarks Given by The School’s Outstanding Senior Alexandra Clark / May 2010

Richard Farrar, VP of Owner & Franchise Services for Marriott International, Captures the Attention of MSU Students in The School of Hospitality Business / February 2010

The School of Hospitality Business at Michigan State University Receives Initial Grant from the J. Willard and Alice S. Marriott Foundation in the Amount of $1.3 million for the $5.8 million Culinary Business Learning Lab Revitalization Project / August 2008

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