News for the Hospitality Executive
Evision Worldwide Launches Free Online Marketing Budget Tool for Hotels
January 17, 2011 - Chicago, IL – Evision Worldwide has announced a new Online Marketing Budget Calculator for hotels and the hospitality industry. Evision is offering the calculator for free with no registration required.
“Our clients have repeatedly requested help with one of the most onerous tasks they face: building this year’s budget,” says Chief of Marketing Ronnie Soud. “Realizing we were sitting on a mountain of empirical data about hotel marketing, we assembled a tool that would make budgeting for online marketing much simpler.”
Mr. Soud adds that the tool can also be used to evaluate or validate existing budgets.
The interactive tool allows hotel marketers to input a small number of variables – such as the hotel’s market, amenities and ADR – for a completely customized budget. “No two hotels are alike,” says Soud, “and our hotel budget calculator recognizes that. It speaks to each hotel directly.”
Then, the online tool instantly generates a budget with hard numbers for every online marketing channel, from standard search engine optimization and pay-per-click advertising to cutting-edge mobile marketing and local optimization. It balances competing marketing channels, initiatives and opportunities to help hotels create a high-ROI budget that generates revenue for every online marketing dollar spent.
“We’ve also included an optional commentary with in-depth explanations written in plain English,” Soud adds. He says that hotel marketers may or may not have questions of their own, but their bosses almost certainly will. By anticipating those questions, the expanded commentary translates raw numbers into answers and actions that can be used immediately.
The tool offers a valuable resource for hotels that struggle with building a budget in an industry that’s intensely competitive and ever-changing. With a few clicks, it can answer some of the most difficult and confusing questions hotel marketers face.
For more information, visit www.EvisionWorldwide.com/budget-tool.
About Evision Worldwide
Evision Worldwide is a leading provider of Online Revenue Optimization for hotels, resorts and the travel sector. Through core services including web design, search engine marketing, OTA strategy and revenue management, we upgrade traditional hotel marketing into a suite of services centered on total online revenue optimization. As a result, our unique, integrated strategies enable our clients to produce more value with the assets they already posses and to create new revenue streams where none existed. Visit www.EvisionWorldwide.com for more information.
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