North Palm
Beach, FL – January 23, 2012 – Driftwood
Hospitality Management (www.TheDriftwoodDifference.com
)
is set for a busy start to the New Year. The company today
announced that
its late-2011 expansion is continuing, adding two new properties
already in the
first month of 2012. In addition to new growth, Driftwood is also
enhancing its existing properties, and today provided a progress report
on
full-scale renovations programs taking place at five of its premier
hotels.
Since January 1, 2012, Driftwood has
signed two new hotel management contracts:
- Holiday Inn Express® Tampa-Brandon
– located off I-75 near downtown Tampa, this 119-room hotel features
flexible meeting space, a state-of-the-art fitness center, an outdoor
pool and complimentary breakfast.
- Courtyard by Marriott Dallas NW Hwy. at
Stemmons/I-35E – just 10 minutes from Love Field Airport and
attractions like the Texas Motor Speedway and Six Flags Over Texas,
this property features an outdoor pool, whirlpool and recently
renovated accommodations.
In addition to growing its portfolio,
Driftwood has begun the New Year with improvements to five existing
hotels.
Those include:
- Sheraton Columbus Hotel at Capitol Square
– Acquired by Driftwood in early September, this 400-room hotel is
undergoing a $9.5 million top-to-bottom renovation, currently the
largest renovation in progress at the Driftwood properties. New
exterior signage, sweeping views of the capital and a new high-end,
state-of-the-art meeting space called The Gathering are just a few
updates. After acquiring the property in 2011, Driftwood re-flagged the
hotel, which was previously a Hyatt. The full revitalization of the
property is expected to be completed by Sept. 1.
- DoubleTree Hotel Downtown Wilmington Legal
District – A $4 million renovation to this property, which was
acquired by Driftwood in October, includes everything from meeting
rooms to restaurants and curtains to cappuccino machines. With a
focus on art and design, the Driftwood-led renovation here includes the
new artwork by Arnut Deeyoo.
- Fiesta Resort Conference Center –
This Arizona resort’s $1 million renovation will be completed in the
first quarter of 2012 and includes updates to the interior and exterior
of the property.
- Crowne Plaza Downtown Denver – The
$1.5 million refurbishment of the Crowne Plaza Downtown Denver’s bar,
lounge and restaurant is expected to finish in the second quarter of
2012, making the hotel one of the city’s top spots for nightlife.
- Crowne Plaza Hotel Chicago – This $1
million renovation will introduce 150 renovated guest rooms in the
second quarter, all of which were completely redone including updated
bathrooms, bedding, closets and furniture.
“At Driftwood, we are more invigorated
than ever," said Peter Walz, Executive Vice President of Sales &
Marketing.
"With experience as an owner, operator, builder, manager and receiver,
we
have a unique understanding of the renovation and re-flagging process
from
start to finish, which helps ensure a smooth transition for our
partners.
We are excited about the opportunities that the New Year has brought
and look
forward to continuing with our ambitious expansion plans.”
For more information about Driftwood,
visit www.TheDriftwoodDifference.com.
About
Driftwood Hospitality Management
 Based in North Palm Beach, Fla.,
Driftwood Hospitality Management, LLC is a leader in providing
solutions-based
services for the domestic and international hotel industry. Guided by
The
Driftwood Difference – Flexibility, Diversity, Integrity,
Accessibility,
Originality, the company covers the full spectrum of lodging business
needs. From full-service, upscale and upper-upscale hotels to
mid-size
extended-stay, select and limited-service properties, Driftwood’s
portfolio
represents virtually every segment of the hospitality industry.
Focused
on strategic acquisition, development, third-party management and
receivership,
Driftwood has extensive management experience and relationships with
most major
brands, including Starwood Hotels & Resorts Worldwide, Hilton
Worldwide,
InterContinental Hotels Group, Inc., Carlson, Choice Hotels
International, Inc.
and Wyndham Worldwide. With additional offices in Costa Rica,
Scottsdale, Ariz.
and Miami, Fla., the company and its hotels have received more than 20
industry
awards in the past three years. For more information, visit www.TheDriftwoodDifference.com.
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