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Global Industry Study Reveals How New Technologies and Social Change will Combine to Transform Travel by 2020 ‘From Chaos to Collaboration’, a new research study commissioned by Amadeus, challenges the travel industry to overcome the uncertainty and stress of modern-day travel through the application of new technologies and innovations; Augmented reality, gamification*, intelligent passenger records, long range biometrics and the rise of the wellbeing agenda to drive change in the next decade and beyond, heralding a new era of industry and travel collaboration Madrid, Spain, 11 January, 2012: A major new global study released today outlines how transformative technologies and evolving social values and trends will combine to establish a new era of collaborative travel over the next decade and beyond.  The report, ‘From chaos to collaboration: how
transformative technologies will herald a new era in travel’,
demands increased partnership across the travel industry, in turn
removing the stress, uncertainty and chaos that is usually associated
with traveling in the 21st Century, as well as providing much richer,
deeper and more personal travel experiences at the same time.Developed by The Futures Company, a leading global foresight and futures consultancy, and commissioned by Amadeus, a leading travel technology partner and transaction processor for the global travel and tourism industry, the report details a clear qualitative shift where service-users become partners rather than customers and where context is as important as the transaction. Of course at the heart of this new era of collaboration is a set of discrete ‘enabling’ technologies and innovations.  Based on extensive research and input from key industry experts – including technologists, leading travel industry representatives, social trends experts and futurists – as well as quantitative traveler research in Brazil, China, Russia, Spain, United Arab Emirates, the United Kingdom and the United States, the study explores six key areas in which future technology and innovation could be deployed. Key findings
Eberhard Haag, Executive Vice President, Global Operations,
Amadeus, said, “Over the next decade, there is a significant
opportunity to redefine how the industry delivers and packages services
to meet changing traveler needs. Key to this is more intelligent
information exchange, a willingness to challenge the status quo and
greater two-way partnership between travelers and travel players. We
are committed to stimulating debate within the travel sector about how
the world is changing, what travelers will increasingly expect and how
the industry can evolve in a way that secures growth and profitability
for our customers’ future success.” About Amadeus Hotel IT Amadeus has served the global hospitality industry for over 20 years, supporting hotels' distribution and technology needs. Amadeus employs over 170 dedicated hotel specialists covering every aspect of development, delivery and support of hospitality technology solutions. Our comprehensive, scalable portfolio of advanced management systems includes: Amadeus Hotel Platform, an above-property single source solution for next generation hotel, reservations and distribution technology focused on single image inventory, single view of the guest and enhanced merchandising. Amadeus also provides revenue management and global distribution systems, including the Amadeus Hotel Platform-Revenue Management. Currently, Amadeus Hotel IT solutions are being
used by 1,500 customers in 35 countries. For more information, please visit www.amadeus.com/hotelit About AmadeusAmadeus is a leading transaction processor and provider of advanced technology solutions for the global travel and tourism industry. Customer groups include travel providers (e.g. airlines, hotels, rail, ferries, etc.), travel sellers (travel agencies and websites), and travel buyers (corporations and individual travelers). The group operates a transaction-based business model and processed 850 million billable travel transactions in 2010. Amadeus has central sites in Madrid (corporate headquarters), Nice (development) and Erding (operations – data processing centre) and regional offices in Miami, Buenos Aires, Bangkok and Dubai. At a market level, Amadeus maintains customer operations through 73 local Amadeus Commercial Organisations covering 195 countries. Amadeus is listed on the Madrid, Barcelona, Bilbao and Valencia stock exchanges and trades under the symbol “AMS.MC”. For the year ended 31 December 2010, the company reported revenues of EUR 2,683 million and EBITDA of EUR 1,015 million. The Amadeus group employs around 10,000 people worldwide, with 123 nationalities represented at the central offices. To find out more about Amadeus please go to www.amadeus.com. To visit the Amadeus Investor Relations centre please go to www.investors.amadeus.com. |
