News for the Hospitality Executive |
Trust International Launches Chinese Language Central
Singapore - Frankfurt
-February 14, 2012– Trust
International’s popular yourVoyager
Central Reservation System (CRS) for hotels is now available in
Chinese, making
it the only Chinese language CRS available for both domestic and
international
reservations that offers full end-to-end
capabilities and the ability to handle multi-byte characters throughout
the
entire workflow - from rate entry into the CRS to Chinese bookings
flowing to
the PMS.
With the new Chinese language version, Trust has adapted its systems to reflect the needs and special requirements of the Asian market. And even though online travel bookings in China are doubling each year, they are still at a quite low volume of tens of thousands of bookings. Double-digit growth is expected until at least 2015. This will bring online travel bookings in China to nearly US$8 billion. (PhocusWright study) “China is one of the most important markets for Trust International,” said Richard Wiegmann, Managing Director, Trust International. “More than five years ago, we launched our original Internet booking engine available in Chinese and began offering call center services for China via our Asian Call Center in Singapore. Our chain-level customization in Asia and concurrent development of several other solutions are bolstering the strong foundation that we have established in Asia with existing and new customers.” Chinese hotel groups and hotel groups with Chinese partners now can fully rely on their Chinese version of the technically advanced yourVoyager CRS. Trust’s yourVoyager fully supports multi-byte character sets that enable data entry and content display in Chinese throughout the system. Trust’s booking engine is not only translated into Chinese (as is the case for other CRS companies), but it is fully end-to-end Chinese compatible, able to store and process complete bookings, store descriptions of hotels, rooms, rates, policies, etc., in Chinese. Trust’s fully customized booking solution includes all features adapted for local Chinese requirements, fully supports Chinese payment processing methods (such as Union Pay, and processing via local payment shops and manual methods common in China) and provides complete Chinese user manuals for all modules of yourVoyager CRS. yourVoyager is easy for Chinese sales staffs to use and eliminates the need for English translators to obtain data and information from the CRS. In addition, yourVoyager supports non-Chinese hotels accessing the growing Chinese outbound market, translating guest details, when needed, for hotels with no Chinese knowledge. yourVoyager provides the following features for hotels:
Trust|GuestBooker’s features include:
About Trust International Hotel Reservation Services GmbH Trust International
is one of the world’s leading CRS providers and international
hospitality
partners. Trust’s services and supporting technologies help hotel
chains and
hospitality groups support their sales and marketing activities with
the latest
distribution solutions. The range of services includes CRS solutions
and
software, connectivity to all GDS and IDS channels, an Internet booking
engine
and third party integration to PMS, RMS and CMS systems. Trust
International
offers the full range of CRS-related products such as content
management,
business intelligence and commission payment services.
Via Trust’s own communication centers located in North America, Europe and The Far East customers in 47 countries are served with private label telephone reservation, concierge and telemarketing services. Established in 1989 Trust International is renowned for its highly reliable reservation platform, continuous investment in system software and hardware and delivery of superior customer value. |
For further information about Trust International please contact: Trust International Hotel Reservation Services Marketing Department Tel: +49(0)69 664 089 1502 [email protected] Media Contacts: Julie Shepherd, Accentuate PR for Trust International in North America Tel. +1 815 479 1833 – [email protected] Christiane Seelgen, Trust International Tel.+49 (0)69 66 40 89 15 03 - [email protected] |