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South Florida Tourism off to Good Start in 2012 with Occupancy Over 79%,
a 6% Increase Over 2011, and RevPAR Up 16%

By Hannah Sampson, The Miami HeraldMcClatchy-Tribune Regional News

Feb. 23, 2012--South Florida hotels started the year strong.

Occupancy, room rates and revenue per available room all showed gains in January over the previous year, according to Smith Travel Research.

In Miami-Dade, hotels were more than 79 percent full, a nearly 6 percent increase over 2011. Average room rates increased more than 9 percent, to $187.55 a night. And per-room revenue jumped nearly 16 percent to $148.71.

Occupancy in Broward increased more than 7 percent to 80 percent, with room rates up nearly 6 percent to $132.41. Revenue per available room jumped nearly 14 percent to $105.89.

In the Florida Keys, hotels were nearly 77 percent full -- a more than 11 percent increase from 2011. Room rates increased almost 9 percent to $205.88, with per-room revenue leaping 21 percent to nearly $158.


(c)2012 The Miami Herald

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