ATLANTA – February 13, 2012 – Pipeline Social Media Solutions, LLC (Pipeline), is pleased to introduce SocialCEO, a Facebook management product that addresses two problems that hospitality industry members face with social media marketing: measuring ROI and monitoring fan interactions. In order to measure ROI and capitalize on our current deal-driven marketplace, SocialCEO combines trackable Facebook applications like exclusive digital coupon advertisements for hotel specials and a customizable hotel booking engine integrated within Facebook. In order to have a strong ROI through Facebook marketing, fans must have a positive experience on the page. With SocialCEO, a dedicated account representative monitors each Facebook page by responding to comments in a timely, professional manner, tracking current campaigns, and updating the page regularly with information about local attractions and other relevant topics.
 
“Surveys show that 73% of travelers ages 25-34 visit social media sites before booking a trip,” states Trey Sheneman, executive director of client relations. Trey adds, “People spend 700 billion minutes per month on Facebook, which is one of the most popular social media sites. Rather than driving traffic to other places on the Web to book rooms, why not meet people where they spend most of their time.”
 
Pipeline is offering the Premium Package of SocialCEO for $250 per month after a one-time setup fee. If you choose the Elite Package to take advantage of the Facebook booking application, every consumed booking will create a commission that will be applied toward your monthly management rate. To learn more about SocialCEO packages, please contact Trey Sheneman at (678) 814-4601.
 
About Pipeline
Pipeline entered the social media market by providing professional blogging and real time management of Facebook and Twitter for independent and branded hotels. While Pipeline clients have seen an increase in Web traffic and guest engagement, Pipeline believes that SocialCEO will give clients a new way to sell inventory and truly measure the results of Facebook marketing. Pipeline’s current client list includes Hilton, Marriott, and IHG branded assets as well as several high-end boutique and destination resorts.