Paris, 2 February 2012 - Louvre Hotels Group, a major player in the hotel industry, is actively pursuing its development in France and abroad, and opened 62 new hotels worldwide in 2011 (7,000 rooms), i.e. 55% more than last year.
The Group sustained its growth in France last year with 28 new openings
(2000 rooms). (for further information on France, see press release
from 6th January 2012)
The international development of Louvre Hotels Group rapidly increased
with 34 openings (5,000 rooms) compared to 18 openings in 2010 (3,320
rooms). Therefore, for the first time since the operational merger of
Louvre Hôtels and Golden Tulip, more than half of the Group's
openings were abroad: 55% of new hotels and 72% of the Group's new
rooms were opened outside France in 2011.
An accelerated international
strategy for the Group on strong growth markets
The majority of the Group's new hotels abroad were opened in growing
markets such as India, China, the Middle East and North Africa.
As one of the Group's priority countries in 2011, there are now ten
hotels in India, nine of which were opened over the past 12 months. The
Group has set itself the target of opening around a dozen hotels per
year in India over the next five years.
Louvre Hotels Group, which currently has three hotels in China, aims to
continue to expand on this market by opening between two to five
hotels, either mid to high-‐range, per year. Through the
partnership that the Group made with Chinese major player in the hotel
industry Jin Jiang in November 2011, it aims to take advantage of the
country's rapidly growing economy. In particular, this partnership is a
great opportunity to attract new clients both in France and in China
thanks to the strength of the combined reputation of the two brands.
The Middle East and North Africa
With 40 hotels already established in Africa and in the Middle East,
seven of which were opened in 2011, the Group is actively pursuing its
development in the region, mainly through openings in Morocco and Saudi
Arabia, but also in Jordan, the UAE and Oman.
The Group, which is also counting greatly on the growth of Latin
American countries, also opened four new hotels in Brazil, where Louvre
Hotels Group has moved from 6th to 3rd place in the national hotel
rankings in just three years thanks to an exclusive partnership with
BHG. Today the Group has around thirty hotels in Brazil.
Golden Tulip: a centrepiece of
the international strategy of Louvre Hotels Group
In 2011, all of the international openings were under the
Golden Tulip brand. This emblematic brand in the four star hotel
segment is contributing to the strong growth of Louvre Hotels Group,
particularly in terms of the number of rooms -‐ Golden Tulip
hotels have a larger than average capacity compared to the rest of
the Group's hotels.
Since the operational merger between Golden Tulip and Louvre
Hôtels in 2009, the number of annual openings for Golden Tulip
hotels has doubled. Today, Golden Tulip brands represent 1/3 of the
Group's total rooms and 85% of its rooms abroad.
Beyond its historic market, the Netherlands (48 hotels), Golden Tulip
hotels now has a strong presence in Brazil (29 hotels) and the Middle
East (45 hotels).
Further development of hotels
under management contract
In 2011, 34 franchise hotels were opened and 28 were opened under
management contract. At a global level, 54% of the Group's 1,056 hotels
are either subsidiaries or under management contract, and 46% are
In 2012, Louvre Hotels Group plans to open more than half of its new
hotels under management contract. This demonstrates the ability of the
Group to offer hotel owners and investors a wide range of services and
a real depth of understanding, thus allowing them to provide a quality
hotel experience and to meet client expectations.
Outlook for 2012
Louvre Hotels Group is aiming to continue its expansion
strategy in 2012 and plans to open 76 new hotels this year, 51 of which
will be abroad. The Group currently has 170 hotel projects in the
pipeline, the equivalent of around 20,000 rooms.
The Group is going to continue to take advantage of its portfolio of
strong and complimentary brands which allow it to respond in the best
way possible to the individual characteristics of each market, both in
France and abroad.
Matthieu EVRARD, Chief Development Officer of Louvre Hotels Group
has stated that: "We are planning to accelerate the international
development of the Group, and in 2012 almost 60% of our hotel openings
will be outside France, particularly in Europe and on strong growth
markets such as India, Brazil and the Middle East."
About Louvre Hotels Group
Following their respective purchase by Starwood Capital in 2005 and
2009, the alliance between Louvre Hôtels and Golden Tulip became
Louvre Hotels Group in April 2011, making it a leader in the global
hospitality market with more than1,000 hotels in 40 countries ranging
from 1 to 5 stars.
The Group, established in 1976, now counts 6 brands:
Première Classe, Campanile, Kyriad, Tulip Inn, Golden Tulip and
Royal Tulip Luxury Hotels.