|
News for the Hospitality Executive |
| Parsippany,
N.J. — February 23, 2012
— With
more than 50 employees serving more than 650 hotels, Lodging Interactive
values
the expertise and dedication of its team members and rewards them
accordingly
by promoting from within whenever possible. Recently Alicia Pavignano
was
promoted from Manager to Director of Client Services for Lodging
Interactive,
and Rosella Virdo was advanced from Manager to Director of Social Media
Marketing for CoMMingle by Lodging Interactive.
"From a client-service perspective, the No. 1 challenge I see hoteliers facing today is being able to remain one step ahead of their competitors as it relates to their own website marketing," Pavignano said. "With the Internet playing an ever increasing role in room reservation revenue, as well as group/event revenue, it is so vital that the information that is put out there is current and advertised in a timely manner. This promotion to Director of Client Services is enabling me to work more closely with clients to overcome online marketing challenges and assist them in reaching definable goals."
Improving Social Circles CoMMingle is the full-service social-media marketing arm of Lodging Interactive. The company works with its customers to grow and better manage their use of social media channels. CoMMingle also provides reputation and consumer sentiment monitoring and social search engine optimization.
"One of the great advantages of being a CoMMingle customer is that we tackle social media challenges on behalf of our customer hotels, teaching and sharing with them the nuances of each social network so they can continue to evolve throughout the process," Virdo said. "We are very fortunate not only as employees, but as an industry to have DJ Vallauri directing this effort. He has continually remained three steps ahead of where social media is heading and shares his vast knowledge through us to the industry. "For example, with Google's search algorithm, Panda and the Freshness initiative, hoteliers can now blend in their social media efforts to remain optimized on search engines," she said. "DJ saw this search shift coming three years ago and lead CoMMingle in tracking this crucial need for our clients. His vision, enthusiasm and foresight creates an infectious energy in this company. It is from those qualities that he created a service for our hospitality customers that we as a staff believe passionately in and which delivers results. To say that I feel fortunate to be part of his 'work family' for the past three years is an understatement." Virdo joined CoMMingle with more than 25 years advertising and marketing experience, working in operational and management positions for various advertising agencies throughout New York and New Jersey. She studied Hotel/Restaurant Management at The College of Technology of the City University of New York. About Lodging Interactive Lodging Interactive, headquartered in Parsippany, NJ, is an award winning leading provider of Internet Marketing Services to the hospitality, spa and restaurant industries. The company provides a portfolio of effective hotel Internet marketing services to hundreds of hotels, resorts, ownership properties, spas and restaurants. Clients include branded hotels from nearly every major brand as well as prestigious, landmark independent hotels. Through its CoMMingle Social Media Marketing Agency operating division, the Company offers hospitality focused and fully managed outsourced hotel social media marketing customized solutions. Lodging Interactive is an award winning interactive marketing agency and has been recognized as a leader by the International Academy of Visual Arts, Interactive Media Awards, Web Marketing Association and Travel Weekly’s Magellan Awards. Lodging Interactive is a proud supporter of the Hotel Sales & Marketing Association International (HSMAI) and a proud member of the Asian American Hotel Owners Assn. (AAHOA). For more information contact Richard Walsh, Vice President of Business Development at [email protected] or at 877-291-4411. The company’s website is located at www.LodgingInteractive.com. |
| Contact:
Barb
Worcester PRpro / Lodging Interactive Tel: (440) 930-5770 [email protected] or DJ Vallauri Lodging Interactive Tel: ( 877) 291-4411 ext. 704 [email protected]
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