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  HSMAI Extends New MEET Format to All 2012 Events;
Janine Driver, of Body Language Institute, to Keynote Series

McLean, Va. (Feb. 15, 2012)
– The Hospitality Sales and Marketing Association International (HSMAI) presents the first show of HSMAI’s MEET series for 2012, April 3-4 at Navy Pier in Chicago, as well as the keynote speaker for the complete series, body language expert, Janine Driver.
Building on the highly successful debut of HSMAI’s MEET National in September, which evolved from its Affordable Meetings® series, HSMAI’s MEET Mid-America brings a new name and offerings to attendees, including:
  • HSMAI’s TEEM UP: HSMAI's reverse tradeshow buyer appointment expo, which adds to the opportunities to learn about new meeting facilities and suppliers during the traditional HSMAI's MEET expo
  • HSMAI’s MEET On: Year-long access to a virtual extension of the two-day conference with networking and regularly updated educational content
  • HSMAI’s MEET Concierge: The opportunity to maximize time through HSMAI's MEET Concierge, who will pre-schedule one-to-one appointments for planning professionals with supplier partners during the traditional trade show hours
  • HSMAI’s MEET University: Valuable educational experiences through HSMAI’s MEET University, an updated, interactive educational program led by top industry experts with sessions, including:
    • Breakthrough Ideas Creating WOW for Events
    • Seven Habits of Highly Effective Websites
    • Tips, Tools & Tricks to Keep Your F&B on Trend and on Budget
    • The Five Things Every Planner Needs to Know Today
    • Technology Mixology: How to Choose the Right Technology Mix for Your Event
    • ProGOtiations: How to Get to More Yes with Less Stress
Additionally, Driver’s keynote will focus on gaining an edge with body language. New York Times bestselling author and CEO of the Body Language Institute, Driver is an expert at helping people better understand themselves, the impact of their non-verbal communication and how to read others’ body language in order to build impactful relationships.
“I’m thrilled to be able to speak to and engage with some of the brightest minds in the meetings industry at each of HSMAI’s MEET shows this year,” said Driver. “I believe my sessions will help equip attendees with the edge they need to be more successful in their businesses and their daily lives.”
HSMAI's MEET Mid-America provides unparalleled benefits for meeting and event planners, including garnering more than eight hours of acclaimed continuing education on the most pertinent topics they are facing, connecting with and learning from peers and partners alike, and the ability to pre-schedule face-to-face meetings with exhibitors.

“We’ve put HSMAI’s MEET in our budget for 2012 because we met many new customers at HSMAI’s MEET National 2011,” said Barb Bowden, general manager, The Peabody Orlando. “We saw the needed change in the show, and it validated our continued participation.”
Other major hotels and brands exhibiting at HSMAI’s MEET Mid-America include Hyatt Hotels & Resort, IHG, Hilton Hotels Worldwide and Marriott International, as well as top destinations such as Las Vegas, Chicago, Detroit, Denver and Long Beach.
For exhibitors, HSMAI’s MEET Mid-America offers the opportunity to connect with experienced planners from the corporate, association, government, and independent sectors and learn about the issues they are facing. Top-level planners from Ernst & Young, Maxvantage Meetings, American Bar Association, Federal Reserve Bank of Chicago, Microsoft and Smithbucklin are among the early registrants for the event.
Remaining HSMAI’s MEET shows this year include:
May 30-31, 2012
Anaheim Marriott
Anaheim, Calif.
HSMAI’s MEET National
September 5-6, 2012
Walter E. Washington Convention Center
Washington, D.C.
Visit for more information about HSMAI’s MEET series of events for 2012.
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI’s MEET, Adrian Awards, and Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at,, and

Lindsay Stout

Bo Morris

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Also See: HSMAI Names 2012 Americas Executive Committee and Board of Directors; The Peabody Orlando’s Barb Bowden Named as Board Chair / February 2012

Eric Danziger and Mary Gendron to Receive HSMAI Lifetime Achievement Awards at HSMAI's Upcoming Adrian Awards Gala / January 2012

HSMAI Names the Top 25 Minds in Hospitality Sales and Marketing for 2011; Winners to be Honored at Reception and Adrian Awards Gala February 27, 2012 / January 2012

HSMAI Names the 29 Advertising Division Gold Award Winners, the 74 Public Relations Division Gold Award Winners and the 50 Digital Marketing Division Gold Award Winners for the Year 2011 / December 2011

HSMAI Names the Top 25 Minds in Hospitality and Travel Sales and Marketing; Winners to be Honored at Reception and Adrian Awards Gala January 31 / January 2011

HSMAI Names the Top 25 Minds in Hospitality and Travel Sales and Marketing; Winners to be Honored at Adrian Awards Gala / January 2010

HSMAI Names the 37 Advertising Division Award Winners, the 53 Public Relations Division Award Winners and the 33 Web Marketing Division Award Winners for the Year 2009 / December 2009

HSMAI's 52nd Adrian Awards Honors Top Companies and Individuals in Hospitality Advertising, Public Relastions and Web Marketing / January 2009

HSMAI's Adrian Awards, Known as the “Oscars” of Travel and Hospitality Marketing, Presented at Gala In New York City / February 2008

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