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HSMAI Names 2012 Americas Executive Committee and Board of Directors

The Peabody Orlando’s Barb Bowden Named as Board Chair

McLean, Va. (February 7, 2012) – The travel and hospitality industry’s leading professional association, the Hospitality Sales and Marketing Association International (HSMAI), has named its 2012 Americas Region Executive Committee and Board of Directors.
Following a year of revisioning and rebranding, HSMAI’s Executive Committee and Board of Directors will continue to drive the association’s mission: “To grow business for hotels and their partners by fueling sales, inspiring marketing, and optimizing revenue." Through its HSMAI’s MEET series, Adrian Awards, revenue optimization events and resources, C-level roundtable discussions, chapters, and expert insights, HSMAI strives to provide industry professionals with the best tools and knowledge to accomplish their goals and grow their businesses. 
Additionally, Barb Bowden, general manager of The Peabody Orlando, will serve as HSMAI’s new chair.
“Bowden’s extensive success in the industry and experience with HSMAI makes her the optimal board chair,” said Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI. “We feel we have the best possible leadership in place as we continue to focus on our new mission and updated offerings.”

The 2012 HSMAI Executive Committee and Board of Directors:
Executive Committee:

Chair: Barb Bowden, general manager, The Peabody Orlando; corporate director of revenue management, Peabody Hotels
  • Chair Elect: Rob Torres, managing director of travel, Google
  • Secretary-Treasurer: Jeff Senior, executive vice president, marketing & sales, Fairmont Raffles Hotels International
  • Vice Chair: Mark Thompson, vice president of marketing, Irving Texas CVB
  • Immediate Past Chair: David Atkins, principal, Digital DNA Infusion
  • President & Ex-Officio: Robert Gilbert, president & CEO, HSMAI
Board of Directors:
  • Heather Allison-Smith: director of sales & marketing, The Ritz Carlton, Lake Tahoe
  • Maureen Callahan: vice president, marketing, Destination Hotels & Resorts
  • Elizabeth Cambra: CRME, corporate director, pricing & revenue management, Outrigger Enterprises Group
  • Joel Carver: vice president, sales & marketing, CSM Lodging
  • Chris Crenshaw: vice president, strategic development, STR
  • Jack Easdale: vice president of yield management, The Venetian / Palazzo
  • Mike Fegley: vice president global sales, Americas, InterContinental Hotels Group
  • Wendy Ferrill: managing director, worldwide sales, Best Western International
  • Noreen Henry: senior vice president, global partner services, Travelocity
  • Jack Horne: senior vice president, sales, Hyatt Hotels Corporation
  • Brian Keenan: CMP, vice president of sales, MGM Grand
  • Flo Lugli: executive vice president marketing, Wyndham Hotel Group
  • Marina MacDonald: senior vice president sales & marketing, Red Roof Inns
  • Melissa Maher: vice president, global strategic accounts, Expedia, Inc.
  • John Moser: chief brand & marketing officer, Denihan Hospitality
  • Brian Payea: head of industry relations, TripAdvisor
  • Lalia Rach: Ed.D., professor, New York University Tisch Center
  • Chuck Sullivan: senior vice president, global online services, Hilton Worldwide
  • Susan Thronson: senior vice president global marketing, Marriott International
“HSMAI has always been the cornerstone for networking and resources in the travel and hospitality industry,” said Bowden.  “I am confident that with this talented group of thought leaders, we will build upon previous successes and provide the tools necessary for our members to grow their businesses.”

For more information on HSMAI, the 2012 Board of Directors and Executive Committee, visit:

The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI’s MEET, Adrian Awards, and Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at,, and

Lindsay Stout

Bo Morris

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Also See: Eric Danziger and Mary Gendron to Receive HSMAI Lifetime Achievement Awards at HSMAI's Upcoming Adrian Awards Gala / January 2012

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HSMAI Names the Top 25 Minds in Hospitality and Travel Sales and Marketing; Winners to be Honored at Reception and Adrian Awards Gala January 31 / January 2011

HSMAI Names the Top 25 Minds in Hospitality and Travel Sales and Marketing; Winners to be Honored at Adrian Awards Gala / January 2010

HSMAI Names the 37 Advertising Division Award Winners, the 53 Public Relations Division Award Winners and the 33 Web Marketing Division Award Winners for the Year 2009 / December 2009

HSMAI's 52nd Adrian Awards Honors Top Companies and Individuals in Hospitality Advertising, Public Relastions and Web Marketing / January 2009

HSMAI's Adrian Awards, Known as the “Oscars” of Travel and Hospitality Marketing, Presented at Gala In New York City / February 2008

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