News for the Hospitality Executive
February 2012 – Today the first Hotel Indigo opens in Continental Europe. Hotel Indigo Berlin Centre Hardenbergstrasse is a boutique hotel from IHG, the world’s biggest hotel company, located in the heart of the German capital.
The new hotel is opposite the Charlottenburg campus of the Berlin University of Arts and takes the inspiration for its design from the burgeoning arts community in the city.
Its central location means it is just minutes from some of Berlin’s most famous attractions including the city’s most famous shopping street, Boulevard Kurfuerstendamm, Berlin Zoo and the Kaiser Wilhelm Memorial Church.
The 81 room hotel is owned by Azure Properties and was designed by the renowned Düsseldorf architects, Klein Associates. The interior design is characterised by light coloured stone and wood, whitewashed walls and individual splashes of colour throughout the rooms, which have the feel of an artist’s studio.
Guests will be able to enjoy a breakfast of fresh, regional produce and choose to eat in Wohlfahrt’s Restaurant, located on the ground floor of the building.
Silke Krüger, spokesperson for Hotel Indigo, said “Hotel Indigo offers the charm of a boutique hotel with the consistency and reliability of a global brand. Guests staying at the Hotel Indigo Berlin Centre Hardenbergstrasse can expect great service in an environment that reflects the local area and culture of Berlin."
Christin Kohlhase, General Manager, Hotel Indigo Berlin Centre Hardenbergstrasse said “Our guests will appreciate the combination of boutique design with our personalised service. The hotel has a fresh, contemporary atmosphere which was inspired by this part of Berlin."
All Hotel Indigo properties have a boutique feel and are generally smaller establishments and feature modern design and bold colours that reflect the local area.
Hotel IndigoBerlin Centre Hardenbergstrasse is the first of two Hotel Indigo properties set to open in Berlin in 2012. The second hotel will open on Alexanderplatz in May 2012.
The Hotel Indigo brand was launched in the United States in 2004 making it IHG’s youngest brand. It combines the standards and service of a branded hotel with the individual atmosphere of a boutique hotel.
There are 38 Hotel Indigo hotels around the world and 62 in the development pipeline, which will open in the next two to three years.
InterContinental Hotels Group
IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organization operating seven hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites® . IHG also manages Priority Club® Rewards, the world's first and largest hotel loyalty program with over 61 million members worldwide.
IHG is the world's largest hotel group by number of rooms and franchises, leases, manages or owns over 4,500 hotels and more than 666,000 guest rooms in 100 countries and territories, and has more than 1,100 hotels in its development pipeline.
IHG is committed to gender balance throughout its business. We aspire to continue retaining a minimum of 25% female representation on the Board.
InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales.
Visit www.ihg.com for hotel information and reservations and www.priorityclub.com for more on Priority Club Rewards. For our latest news, visit www.ihg.com/media, www.twitter.com/ihgplc or www.youtube.com/ihgplc
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