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Hotel Association of Canada Commitmed to Expanding Tourism from China;
Creates Hospitality for Chinese Guests Update

February 9, 2012 - Ottawa – The Hotel Association of Canada congratulates Prime Minister Stephen Harper on his success in China over the past several days specifically recognizing the positive steps made with regards to tourism in Canada. The launch of the CTC’s 2012 tourism marketing campaign, the opening of the marketing centre in Beijing and the expansion of an air transport agreement that will increase the flow of people between Canada and China are all positive initiatives to spur tourism growth in Canada.
“The HAC commends the Prime Minister and the Minister of Tourism as they continue to demonstrate the leadership follow up and commitment to the Federal Tourism Strategy and recognize tourism as a key component in Canada’s economic recovery” said Tony Pollard, President of the Hotel Association of Canada. “The Canadian tourism industry continues to target the growing Chinese market following Canada officially receiving Approved Destination Status (ADS) from China in 2010. We have welcomed approximately 25 percent more Chinese visitors over the past year making it one of Canada’s most vital inbound tourism markets”.
In response to this anticipated high demand the HAC has created Hospitality for Chinese Guests; a paper updating those in the lodging industry with changes in the Chinese inbound market.  .
“Our Chinese guests have high hopes and expectations of Canada. We must, therefore, adopt the correct form of tact and diplomacy, and show ourselves to be most welcoming in our hospitality.  In terms of succeeding in our relationships with the Chinese tourists, cultural sensitivity with regard to their needs and expectations plays a key role “ said Tony Pollard. “Aside from having brochures, websites, menus and leaflets translated into Chinese, we must also take into consideration the customs in China, in organizing holiday or leisure activities, as well as in accommodating preferences in meals and in-room décor and amenities”.
Approved Destination Status is expected to boost the early rate of travel to Canada from China by up to 50 per cent by 2015 according to the Conference Board of Canada. This will generate $300 million in new tourism revenues for Canada.

About the Hotel Association of Canada
The Hotel Association of Canada is the national voice and resource for the Hotel and Lodging Industry in Canada. For nearly 100 years, it has worked to enhance the prosperity of the Canadian Hotel and Lodging Industry through strong member engagements, effective government advocacy, and the provision of value added programs and services. The Hotel Association represents more than 8,400 hotels, motels and resorts that encompass the $16 billion Canadian hotel industry which employs 284,000 people across Canada.


Linda Hartwell
Manager - Communications
Hotel Association of Canada
Tel:      (613) 237-7149 x 103


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Also See: In its Pre-Budget Report, The Canadian House of Commons Finance Committee Embraces Recommendations from the Hotel Association of Canada for Stable Long Term Tourism Funding and an Aviation Review / December 2011

Hotel Association of Canada Hall of Fame Awards Submission Deadline Extended to December 12, 2011 / November 2011

Canadian Federal Government Launches Inaugural Federal Tourism Strategy / October 2011

Hotel Association of Canada Seeks Entries for their 2011 Hall of Fame Awards for Excellence / September 2011

Hotel Association of Canada and MPI Foundation Launch Green Key Meetings, an Assessment Tool to Provide Meeting Planners with a Hotel's Level of Commitment to Environmental Issues / April 2011

Hotel Association of Canada Hall of Fame Awards Presented to Steve Gupta for Humanitarianism, Carol Lumb for Human Resources and the Parkside Victoria Resort for the Energy & Environment Category / March 2011

2011 Canadian Travel Intentions Survey Indicates Canadians Drive to the States For Less Expensive Airline Tickets / February 2011

2010 Canadian Travel Intentions Survey Indicates Business Travel Will Pick Up and Leisure Travel Will Decline Slightly / February 2010

Hotel Association of Canada Recognizes Recipients of Hall of Fame Awards / February 2010

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