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Red Lion Hotels Partners With Concept Amenities to
Create Memorable Guest Experiences

Melbourne, Australia February 3, 2012 – Taking its commitment to creating memorable guest experiences to the next level, Red Lion Hotels Corporation is partnering with Concept Amenities, a global leader in the supply of environmentally responsible guest bath amenities, to provide eco-friendly products to its millions of annual guests.

Headquartered in Spokane, Washington, the Red Lion Hotels Corporation owns, operates and franchises nearly 50 properties in nine Western states and one Canadian province including British Columbia, California, Colorado, Idaho, Montana, Nevada, New Mexico, Oregon, Texas, Utah and Washington.

Beginning this month, Red Lion Hotels will stock guestrooms, in all RHL properties, with Eco.Fresh Pure, a custom range of bath & body cosmetics created especially for the hotel brand. The liquids and soaps, in ERP™ (Environmentally Responsible Product), are 15ml tubes and 15g and 30g bars; the plastic packaging completely biodegrades in landfill and is recyclable, which dovetails with Red Lion Hotels overall commitment to becoming more eco-friendly.

And the story gets better; Red Lion Hotels worked closely with designers to create a coordinating wooden amenity tray, with a slot, that will carry a message of planet stewardship alerting consumers to the environmental aspects of the new toiletries; paraben-free liquids and biodegradable packaging.

“Sustainability is extremely important to us,” says Richard Gleave, corporate director of facilities, design and construction for Red Lion Hotels Corporation; currently leading sustainability efforts for the brand. “We are an Energy Star Partner and fully committed to improving our carbon footprint. Resulting from our commitment, we have been reviewing all internal spending to establish where we can improve. The use of Eco.Fresh products is another important step in achieving our environmental goals.”

According to Connie Mullerleile, procurement manager for Red Lion Hotels, the chain is reviewing additional eco-friendly guest amenities. “We constantly evaluate all the products we purchase, for guests and everyday use, to determine where we can improve in both cost and environmental impact,” explains Mullerleile.

Sound Business Forms, a family-owned printing/ distribution company headquartered in Seattle, Washington, played a key role in forging the Red Lion Hotels-Concept Amenities collaboration.

“Having partnered with both Red Lion Hotels and Concept Amenities for many years,” says Kristi Brenden, vice president at Sound Business Forms, “it seemed a natural next step to propose Concept Amenities' eco-friendly products to Red Lion Hotels' as they work to initiate environmental solutions across all properties. We’re proud to have been an integral part of the process, from design, through to distribution."
With its invigorating, citrus-fragrant ingredients the complete Eco.Fresh range of guest amenity essentials are designed to cater to all personal needs. Liquids and soaps have been formulated with essential ingredients to maintain moisture for clean and healthy skin and hair.
But according to Michael Matulick, CEO at Concept Amenities, guest amenities can be so much more than just toiletries: “For nearly 30 years, we’ve been providing the hospitality industry with the best of both worlds – environmentally responsible products and amenities that entice and delight hotels guests. But we’re not just a supplier – we’re a trusted partner who plays an integral role in shaping our customers’ brand experiences and creating a wellness space for their guests.”

An environmentally sensitive approach extends to every aspect of the hotels toiletries. Soaps are moisture rich and formulated from vegetable-based ingredients. Liquids are blended from high quality biodegradable ingredients and enriched with natural and organic extracts. All plastic packaging is eco-responsible and biodegrades completely in landfill; leaving nothing harmful to the environment behind.

“Whether its evocative new fragrances, sensual textures, exotic tastes or engaging sounds, we consider everything that can enhance our bath and body products to create unique and desirable experiences,” says Matulick.”

About Red Lion Hotels Corporation: 
Red Lion Hotels Corporation is a hospitality and leisure Company primarily engaged in the ownership, operation and franchising of midscale hotels under its Red Lion® brand. As of September 30, 2011, the RLH hotels network was comprised of 44 hotels located in eight states and one Canadian province, with 8,457 rooms and 424,387 square feet of meeting space. The Company also owns and operates an entertainment and event ticket distribution business. For more information, please visit the Company's website at For more information on contact Pam Scott, Director of Corporate Communications,  (509) 777-6393.

About Concept Amenities

Concept Amenities, a recognized world leader in the supply of guestroom toiletries, delivers on quality, luxury, style and environmental solutions. We’ve built our business through understanding our client’s business, their guests and their brand.

Far from being simply purveyors of amenity products, we are Sensologists; masters at creating products that engage the senses of our clients’ guests. We are devoted to unlocking sensory stimulation, to create truly memorable guest experiences; sensory indulgences.

Planet stewardship is at the heart of everything we do. At the forefront of environmental research and development, we proactively develop real initiatives such as ERP™; the benchmark for bio-plastics, which change behavior, minimize waste and make a real difference. We are committed in assisting the Hotel industry’s push for sustainability. For more information visit or contact Steve Duggan, Director Marketing & Communications, +613 9580 9977 or Darleen DeLisle, VP Marketing & Communications, (954) 629.5593;


Steve Duggan
Director Marketing & Communication
+613 9580 9977

 Darleen DeLisle,
VP Marketing & Communications
(954) 629.5593
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