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HSMAI's 55th Annual Adrian Awards Event Honors Top Individuals
and Companies for Achievements in Hospitality Advertising,
Public Relations, and Digital Marketing

McLean, Va. (February 28, 2012)
– With a crowd of more than 800 industry and agency professionals, The Hospitality Sales & Marketing Association International (HSMAI) presented the winners of its 55th annual Adrian Awards at the New York Marriott Marquis on Monday night to the top companies and individuals in hospitality, travel and tourism for achievements in advertising, public relations and digital marketing.

“On behalf of HSMAI, I’d like to congratulate all of the 2011 Adrian Award winners,” said Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI. “Each year we’re amazed by the creativity travel and hospitality professionals exhibit and the extraordinary level of success these campaigns achieve.”

HSMAI received nearly 1,000 entries from around the world for the 2011 Adrian Awards. The prestigious Platinum winners were judged to be the most extraordinary entrants from the field of Gold winners. Chosen from the Platinum winners, the highest distinction of Best of Show for the divisions of advertising, public relations and digital marketing went to:

Advertising “Best of Show” – Hilton HHonors Loyalty Program and its agency Publicis for their “Experiences Worth Sharing” campaign

Public Relations “Best of Show” – Kerzner International – Atlantis Hotel, Paradise Island and its agency Laura Davidson Public Relations for the CRUSH Grand Opening

Digital Marketing “Best of Show” – InterContinental Hotels Group for its “Concierge Insider Guides” iPad App

Advertising Platinum Winners:
Hilton HHonors Publicis
Lindblad Expeditions Lindblad Expeditions
Norwegian Cruise Line R&R Partners
Newfoundland and Labrador Tourism Target

Public Relations Platinum Winners:
Company: Agency:
Kerzner International, Atlantis, Paradise Island Laura Davidson Public Relations
Peter Island Resort & Spa Anson-Stoner
Travel Guard MMGY Global
Wildcatter Ranch & Resort Tucker & Associates
Hilton HHonors Edelman
New Orleans Convention & Visitors Bureau Weber Shandwick
The Canadian Tourism Commission,
Tourisme Montreal and Tourisme Quebec
Weber Shandwick and DQMPR

Digital Marketing Platinum Winners:
InterContinental Hotels Group InterContinental Hotels Group
Newfoundland and Labrador Tourism Target
Namibia Tourism Board MMGY Global
St. Kitts Tourism Authority Tambourine
Tourism Vancouver SmashLAB
Mohegan Sun People Ideas & Culture
Las Vegas Convention & Visitors Authority
R&R Partners

HSMAI 2011 Gold Adrian Award winners were honored throughout the Gala and displayed during the Dinner Reception, presented with partner Expedia Media Solutions, and the organization also recognized the HSMAI Top 25 Extraordinary Minds in Sales and Marketing.

HSMAI also presented two individuals with the top honor of Lifetime Achievement, which recognizes recipients for their significant contributions and lasting impressions on the hospitality and travel industry. Established in 1975, HSMAI's annual Albert E. Koehl Award for advertising and marketing was awarded to Wyndham Hotel Group President and CEO, Eric A. Danziger. The Winthrop W. Grice Award for public relations excellence, which was first awarded in 1989, was given to Mary Gendron, president of Middleton & Gendron Brand Communications.

“I am deeply honored by this,” expressed Danziger in accepting the award. “A lot of the credit for my lifetime achievements belongs to the various team members who helped me. And when I say that, I am referring to people who are in operations as well as people who are in marketing. Hospitality is an industry that has marketing deep in its roots because each guest interaction is a marketing opportunity. I look forward to seeing how marketing, sales and operations people keep the hospitality industry vibrant and changing as we head into the next era.”

After accepting her award, Gendron reflected, “Since I received news of this award, I have had to adjust to being in the spotlight, something I have made a career of putting others into. What came to light for me is the connection between my successes and the support I have received along the way. Over the past three decades there have been many individuals who have been engaged in my career and have encouraged me, celebrated my successes, accepted my foibles, shouldered me through challenges and contributed to my sense of security. Thank you, HSMAI, for this lovely tribute tonight.”

Additionally, The American Express Loyalty Award was presented to Hilton HHonors, and KeyLime Cove Indoor Waterpark Resort took home the TravelClick eMarketer of the Year award. The Leader in Sustainable Tourism award, presented in conjunction with National Geographic Traveler, went to Parador Resort & Spa (agency: Andria Mitsakos Public Relations) for its Pure Life campaign.

Founded in 1957, the Adrian Awards embraces every segment of the industry, including hotels, airlines, cruise lines, car rental companies, destinations, credit card companies and more. Winners are selected from a field of nearly 1,000 entries by senior industry and media experts. For more information, visit

The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI’s MEET, Adrian Awards, and Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at,, and

Lindsay Stout

Bo Morris

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Also See: HSMAI Extends New MEET Format to All 2012 Events; Janine Driver, of Body Language Institute, to Keynote Series / February 2012

HSMAI Names 2012 Americas Executive Committee and Board of Directors; The Peabody Orlando’s Barb Bowden Named as Board Chair / February 2012

Eric Danziger and Mary Gendron to Receive HSMAI Lifetime Achievement Awards at HSMAI's Upcoming Adrian Awards Gala / January 2012

HSMAI Names the Top 25 Minds in Hospitality Sales and Marketing for 2011; Winners to be Honored at Reception and Adrian Awards Gala February 27, 2012 / January 2012

HSMAI Names the 29 Advertising Division Gold Award Winners, the 74 Public Relations Division Gold Award Winners and the 50 Digital Marketing Division Gold Award Winners for the Year 2011 / December 2011

HSMAI Names the Top 25 Minds in Hospitality and Travel Sales and Marketing; Winners to be Honored at Reception and Adrian Awards Gala January 31 / January 2011

HSMAI Names the Top 25 Minds in Hospitality and Travel Sales and Marketing; Winners to be Honored at Adrian Awards Gala / January 2010

HSMAI Names the 37 Advertising Division Award Winners, the 53 Public Relations Division Award Winners and the 33 Web Marketing Division Award Winners for the Year 2009 / December 2009

HSMAI's 52nd Adrian Awards Honors Top Companies and Individuals in Hospitality Advertising, Public Relastions and Web Marketing / January 2009

HSMAI's Adrian Awards, Known as the “Oscars” of Travel and Hospitality Marketing, Presented at Gala In New York City / February 2008

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