News for the Hospitality Executive |
New Hartford, NY – (February 14,
2012) — PAR
Springer-Miller
Systems, Inc. (PSMS) --- a wholly owned subsidiary of PAR Technology
Corporation (NYSE:PAR) and the leading provider of guest-centric
hospitality
management systems and Personality Hotels, San Francisco’s first
boutique hotel
company, today announces the successful deployment of the ATRIO™ Guest
Experience Management platform at the Hotel Diva in San Francisco,
California. The ATRIO
platform represents the
most significant technology development to occur in the global
hospitality
industry in the last 25 years. With this deployment, PAR
Springer-Miller
achieves a significant milestone and emerges as a true innovator in the
global
hospitality industry. The installation at the Hotel Diva marks
the
culmination of the initial, twenty-two month, development effort that
delivered
an extraordinary advancement in the state-of-the-art of technology in
the
hospitality industry. With ATRIO, PAR Springer-Miller has clearly
emerged
as the thought and practice leader in global
hospitality. “Selecting a
launch client for a
highly innovative platform like ATRIO required careful consideration
and
review. Yvonne and her team at Personality Hotels represent an
ideal
client for ATRIO because of the quality of their properties, their
operational
excellence, bias for innovation, and spirit of cooperation and
partnership,”
said Larry Hall, President & CEO of PAR Springer-Miller. “We
look
forward to the world coming to know Personality Hotels as an operator
of some
of the finest lifestyle properties in the world and the launch client
for
ATRIO, the platform that moved an industry.” The guiding
pillars of ATRIO
include the industry’s only platform purpose-built for true cloud
computing, a
highly innovative user experience, modular design, and the use of an
Enterprise
Service Bus. Overlaying ATRIO rests PAR Springer-Miller’s ongoing
commitment to
guest-centricity. Among many other benefits, true cloud computing
and the
“zero training” goal of the user experience brought significant
financial
benefit to Personality Hotels. PAR’S Larry
Hall, a 33-year
veteran of the global hospitality technology industry continued, “at
the launch
of our ATRIO initiative, we assembled an extraordinary group of
individuals and
partners to deliver on the promise of ATRIO. Rarely does a team
come
together with such passion and commitment to deliver innovation to a
global
industry at a time when other technology providers retrenched. Our
ATRIO team
helped move the global hospitality industry to a new platform, a new
user-experience, and a new way to think about technology. The ATRIO
platform
delivers on the promise of feature velocity, which means technology can
now
represent a true enabler of innovative capabilities and services rather
than a
constraint.” PAR
Springer-Miller built ATRIO
using Microsoft technologies including the Windows Azure cloud
platform. As a
Microsoft Alliance Partner, PAR Springer-Miller and Microsoft
collaborated to
make certain ATRIO represented the industry’s first application
purpose-built
for true cloud computing. Neudesic, another PAR Springer-Miller
partner,
provided invaluable guidance, architectural strategies, development
resources,
and a perspective on user experiences that contributed significantly to
the
success of ATRIO. Founded in 1982 by pioneer Yvonne Lembi-Detert, Personality Hotels is San Francisco’s first boutique hotel company. Celebrating individualism, each distinctive Personality Hotel offers comfort and outstanding service infused with inventive, forward-thinking style and amenities. Personality Hotels is an affiliate of Engage Hospitality, the management company of its four eclectic San Francisco boutique properties: SEXY Hotel Diva, GRAND Kensington Park Hotel, AUTHENTIC Hotel Union Square and TIMELESS Steinhart Hotel, and one in Monterey: SERENE Mariposa Inn & Suites. From a sleek urban abode in the center of it all to a relaxing seaside escape, Personality Hotels can oblige. About PAR Springer-Miller Since 1984, PAR Springer-Miller
Systems, Inc. has earned its reputation as the experts in the operation
and
development of guest-centric hospitality technology systems. The
company’s
pioneering SMS|Host® Hospitality Management System set
the standard
in guest-centric property management systems. The company also offers
SpaSoft®,
a dynamic activities management/scheduling software solution,
specifically
designed to meet the unique needs of resorts, day spas, medi-spas and
health
clubs. Boasting some of the world’s most exclusive resorts and hotels
as
customers, the company is now revolutionizing the industry with the
ATRIO
hospitality technology platform. ATRIO is moving hospitality to The
Cloud, a
new user experience and to a new business paradigm. Learn more at ATRIO.com.
About PAR Technology Corporation PAR Technology Corporation's stock is traded on the New York Stock Exchange under the symbol PAR. PAR’s Hospitality segment has been a leading provider of restaurant and retail technology for more than 30 years. PAR offers technology solutions for the full spectrum of restaurant operations, from large chain and independent table service restaurants to international quick service chains. PAR’s Hospitality business markets hotel management systems that provide a complete suite of powerful tools for guest management, recreation management, and timeshare/condo management. In addition, PAR provides the spa industry a leading management application that was specifically designed to support the unique needs of the resort spa and day spa markets, a rapidly growing hospitality segment. Products from PAR also can be found in retailers, cinemas, cruise lines, stadiums and food service companies. PAR’s Government Business is a leader in providing computer-based system design and engineering services to the Department of Defense and various federal agencies. Visit www.partech.com for more information.
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Contact:
Amanda Wisell Marketing Manager PAR Springer-Miller (802) 253-0235 www.springermiller.com [email protected] or Christopher R. Byrnes (315) 738-0600 ext. 6226 [email protected]
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