In the next two years, nearly half of all new Starwood hotels slated to open in China will fly the Sheraton flag. This fall, Sheraton will open its first hotel in Hangzhou and Daqing, its second hotel in Xian and two hotels in Changzhou. This surge in new hotel openings will grow the Sheraton brand’s footprint not only in China’s largest and most established cities, but also in many of the country’s fast-growing metropolises and resort destinations.
“Sheraton has leveraged its first-mover advantage in China, where we are now one of the country’s strongest global brands and the engine of Starwood’s growth,” said Hoyt Harper, global brand leader for Sheraton Hotels & Resorts. “Sheraton is focused on meeting the needs of Chinese travelers within China, as well as across our portfolio of more than 400 hotels around the world.”
China will play an outsized role in global travel over the next decade, with 100 million outbound travelers expected by 2015. China also continues to be the richest source of new loyal travelers for Starwood, as evidenced by the 71% jump in Chinese enrollment in Starwood Preferred Guest® last year. Starwood’s first-mover advantage in China dates back to 1985 with the landmark debut of The Great Wall Sheraton Hotel in Beijing, the first international branded hotel in China.
“The rich legacy of the Sheraton brand in China has given Starwood a considerable head start in this fertile market, where we now have nearly 100 hotels in development,” said Miguel Ko, Chairman and President of Starwood’s Asia-Pacific Division. “We are thrilled with the robust expansion as four more Sheraton hotels open throughout China with many more expected in 2012. We continue to expand our established upper upscale brands in emerging markets and as the Chinese pick up their pace of travel, they are going to stay with the brands they know and love.”
Sheraton Hangzhou Wetland Park Resort – Hangzhou
Offering stunning and serene views and luxurious rooms, the Sheraton
Hangzhou Westland Park Resort will be located in the beautiful Xixi
National Wetland Park.
Sheraton Changzhou Wujin Hotel – Changzhou
Conveniently located in the Wujin District, the Sheraton Changzhou
Wujin will provide guests with easy access to shopping and business
areas. The 317-room hotel will be situated just next to the popular
China Spring & Autumn Yancheng Tourist Area.
Sheraton Changzhou Xinbei Hotel – Changzhou
Sheraton Changzhou Xinbei Hotel will open in Xinbei District,
Changzhou’s new development zone. The 247-room hotel will be part of
the Changzhou Wanda Plaza while retail shopping and numerous
entertainment options are mere steps away. The hotel will be just 10
minutes drive from Changzhou Railway Station and 30 minutes from
Changzhou Benniu Airport (CZX).
Sheraton Xian North City Hotel – Xian
Close to Xian Daming Palace National Heritage Park and North Gate of
the city wall, the Sheraton Xian North City Hotel will offer 490
beautifully appointed guest rooms and 18,300 square feet of flexible
meeting space including a 6,750 square foot pillar-less Grand Ballroom.
The hotel will also be located within easy access to corporate and
municipal government offices and just 30 minutes away from Xian
Xianyang International Airport (XIY).
Sheraton Daqing Hotel – Daqing
The Sheraton Daqing Hotel will debut in the central Saertu Commercial
District of Daqing, Heilongjiang – China’s northernmost province. While
Daqing is a city of vast meadows, the hotel will be is situated
centrally poised in the city centre across the road from Daqing City
Hall and part of the Daqing Saertu Wanda Plaza, where shopping and
entertainment abound. The hotel will also be located next to Airport
Express Road, making the ride to Daqing Saertu Airport (DQA) a quick
20-minute trip.
Sheraton Hotels & Resorts, like all brands within Starwood’s robust portfolio, is proud to offer the Starwood Preferred Guest®program, which made headlines when it launched in 1999 with a breakthrough policy of no blackout dates on Free Night Awards. SPG®offers members the ability to redeem awards at more resorts, more luxury properties, more European hotels and more golf properties than any other hotel program.
About Starwood Hotels & Resorts
Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading
hotel and leisure companies in the world with 1,058 properties in 100
countries and territories with 145,000 employees at its owned and
managed properties. Starwood Hotels is a fully integrated owner,
operator and franchisor of hotels, resorts and residences with the
following internationally renowned brands: St. Regis®, The Luxury
Collection®, W®, Westin®, Le Méridien®,
Sheraton®, Four Points® by Sheraton, and the recently launched
Aloft®, and Element SM. The company boasts one of the industry’s
leading loyalty programs, Starwood Preferred Guest (SPG), allowing
members to earn and redeem points for room stays, room upgrades and
flights, with no blackout dates. Starwood Hotels also owns Starwood
Vacation Ownership, Inc., one of the premier developers and operators
of high quality vacation interval ownership resorts. For more
information, please visit www.starwoodhotels.com.