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Holiday Isle Beach Resort & Marina in Islamorada, Florida to be Renamed
Postcard Inn Beach Resort & Marina at Holiday Isle Following $10.6 million Renovation


ISLAMORADA, Fla., October, 2011
– The Postcard Inn announced today its first expansion, adding Holiday Isle, the iconic destination for boating, fishing and “epicenter of fun” in the Florida Keys to its portfolio. The Postcard Inn at St. Pete Beach, voted one of the 10 best affordable beachfront hotels by MSNBC earlier this year, now has a sister property in Islamorada, Fla. Holiday Isle,  which has been hosting guests since 1951, will be renamed the Postcard Inn Beach Resort & Marina at Holiday Isle upon the completion of a highly anticipated $10.6M property-wide renovation that will culminate with the early December unveiling of the country’s first Shula Burger.
“The unrivaled beachside location, laid back tradition of fun and new modern boathouse design of Holiday Isle makes for a natural fit to carry the Postcard Inn flag,” states Bob Van Bergen, managing director for Postcard Inn Beach Resort & Marina at Holiday Isle. “Our updated experience appeals to all travelers and our guests are already experiencing our new take on fun in the Florida Keys.”
The Postcard Inn brand ( will comprise iconic properties in incredible settings that offer the retro, throwback feel of a nostalgic American beach vacation, combined with modern amenities, designer furnishings and a touch of whimsy.  Flip flops are part of the ‘required’ dress code and year-round activities and events appeal to those craving an authentic, hip hangout on the beach, couples desiring an intimate escape and parents seeking a casual getaway with kids in tow. 

Postcard Inn at Holiday Isle’s evolution kicks off with guestrooms, meeting space, main lobby and swimming pools now fully complete and ready to wow. Extensive landscaping improvements are being made to highlight natural scenic views along with technology upgrades including comprehensive resort-wide Wi-Fi access and the addition of flat-screen televisions at the on-site bars.

The approach to the new design of Postcard Inn at Holiday Isle was to create a relaxing retreat for couples, families and friends. Each of the newly renovated guest rooms showcase a waterfront style of white woods and sand-colored stripes, daybeds, large flat-screen televisions and Wi-Fi service.  Following the tradition of the Postcard Inn style, the design team took great care for individual expression in each room hand-stenciling quotes on the walls from famous ocean lovers.  Additionally, 14 brand new Lanai Suites, located on the ground floor, open up to their own spacious private sitting areas facing the beach. 

The Postcard Inn at Holiday Isle will be home to the first Shula Burger, a fast-casual burger concept at affordable prices with a full liquor bar created by legendary Miami Dolphins coach Don Shula. Featuring gourmet burgers that are made from a signature blend including short rib and brisket, the menu includes appetizers, salads, fresh seafood as well as full breakfast daily.

Special introductory Resort rates are being offered for stays between now and January 15th.  For more information on Postcard Inn Beach Resort & Marina at Holiday Isle or to make reservations, call toll-free 800-327-7070 or visit
About Postcard Inn Beach Resort & Marina at Holiday Isle
Conveniently located 1.5 hours from Miami in the quaint Florida Keys town of Islamorada – coined the Sport Fishing Capital of the World – Postcard Inn at Holiday Isle encompasses more than 12 acres and offers 151 guestrooms and suites, a private beach, two pools, offshore and backcountry marinas, diving and snorkeling trips to North America’s only living barrier reef, and an abundance of water sports. The first resort to carry the Postcard Inn flag beyond the original in St. Pete Beach, Fla., the island escape is home to the World Famous Tiki Bar, Rumrunners Island Bar and first Shula Burger. Call toll-free 800-327-7070 or visit  For information about Postcard Inn on the Beach at St. Pete Beach please visit  

Gina Stouffer/Mike Hicks
Lou Hammond & Associates


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Also See: B.R. Guest Restaurants Overhauls the Former Travelodge in St. Pete Beach; the 196 room Postcard Inn on The Beach a Smartly-Designed Destination for the Budget Conscious / October 2009

Barry Sternlicht's New Brand 1 Hotel and Residences Planning a 31 Story Mixed-use Green Tower Across from Bryant Park, New York City / June 2007

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