News for the Hospitality Executive |
October 19, 2011 –
If you are an independent, it is easy to feel like a standalone David
competing
against Goliath corporate franchise property groups.
MCM Hotels, based in Odessa, Texas, is one
indie that took matters into its own hands to put the odds in its favor.
“Independent operators have to work smarter and do better at just about everything than franchise properties,” said Venita Yelley, vice president of operations for MCM Hotels. “Last year MCM put its seven hotels on NORTHWIND’s Maestro™ Multi-Property PMS, Sales & Catering, and Spa Management resort software systems to get the same advantages as franchise operators. We leverage Maestro’s single-image database platform to strengthen our marketing, online reservations, and management processes so MCM has a competitive advantage.” MCM operates five Elegante’ Hotels in southwestern cities from Dallas to Albuquerque, and two MCM Grande Hotels in Texas. Maestro makes
chain-wide guest loyalty a reality for Independent
“Maestro Multi-Property enables MCM to realize the sales advantages of having all guest records for its hotels in one database,” said Yelley. “We offer personalized chain-wide guest recognition, develop more effective marketing promotions, add guest loyalty programs that increase occupancy and revenue, and operate our entire portfolio more efficiently now.” Yelley noted that guest loyalty is essential for independent operators, and Maestro makes it easy for MCM to recognize and reward its frequent guests. “With an effective chain-wide loyalty system on Maestro’s single-image guest database, we offer incentives that reward guests for staying at any of our hotels. Our chain’s personalized service sets us apart; now it is supported at all our hotels as guests travel between properties.” Advanced Maestro mobile booking platform drives reservations and meets emerging guest needs Another place where franchise properties often have an edge is in online platforms. But MCM is innovating its own web services offering by working with NORTHWIND to launch a leading-edge mobile booking platform. “Mobile booking is growing across all travel segments and MCM will roll out its mobile-ready booking system this quarter,” Yelley said. “The Maestro mobile team is working with MCM so we will be ahead of the hand-held growth curve by year end. NORTHWIND is providing a huge effort to create the mobile platform for reservation booking across all MCM Hotels.” Consistent multi-property operational standards= greater staff productivity and efficiency Maestro Multi-Property Management also added greater efficiency and staff productivity to MCM’s back office. “In addition to increased guest loyalty, reservations and revenue, we also see the benefit of consistent global operational standards that enable us to raise performance,” Yelley said. “This is very big for us. With all MCM properties on one system, we can set operating standards that simplify management measurement to identify operational speed bumps and then correct them quickly to increase property performance.” Yelley also pointed to Maestro’s benefit to MCM’s executive suite. “We manage a 1,500 room operation for seven properties with only three people. This is a very small corporate management team for a company our size; it is a great productivity and efficiency advantage that comes straight from Maestro’s Multi-Property platform.” At IHM&RS in New York November 12-15 visit NORTHWIND-Maestro at booth # 2453 At the BC Hospitality Exposition November 6-8 at the Vancouver Convention Centre, visit the NORTHWIND-Maestro team at Booth #501 for a personal demonstration. For a demo of the Maestro Property Management Suite featuring the ResWave Booking Engine, please contact NORTHWIND at 1.888.667.8488 or email [email protected]. Exchange ideas and connect with NORTHWIND on: About The MCM Family of Hotels MCM Hotels operates seven full-service, luxury properties for both corporate and leisure guests. Properties include MCM Elegante’ hotels in Dallas, Abilene, Odessa and Beaumont, Texas, and in Albuquerque, New Mexico. MCM also operates its Grande’ Hotels in Odessa and Desoto, Texas. MCM Hotels offers comfortable accommodations you would expect from a premiere hotel, including spacious rooms, comfortable beds and luxurious bedding. Many MCM properties offer free transportation, free breakfast, and concierge level accommodations for the business executive. Go to http://mcmelegante.com to make reservations at any of MCM’s Hotels. Maestro Property Management Solution Enhance guest service, improve efficiency and maximize online and offline revenue with Maestro PMS, the industry's most robust and flexible resort software and boutique hotel software solution empowering leading full-service hotels, luxury resorts, multi-property groups, conference centers, condominiums and timeshare properties. Solutions include Front Office (PMS), Accounts Receivable, Analytics and Business Intelligence, Sales and Catering, Multi-Property Management, Condo & Timeshare Owner Management with Web Functionality, Spa and Activities, Web Booking Engine, Real-Time Yield Management, Dynamic Packaging Golf, CRM, Guest Experience Measurement, CRO, GDS Two-Way XML Connectivity or Integration, Membership, Work Orders, Fine Dining and Retail POS, Online Table Reservations with Web Booking, Concierge and Guest Experience Measurement. The Maestro PMS is database independent (ODBC Compliant) and may be deployed via Windows, UNIX, Linux, Terminal Services, hosted and Web platforms. About NORTHWIND – Maestro PMS NORTHWIND is recognized in the hospitality industry for its “standard setting” Diamond Plus Service and robust integrated Maestro resort hotel software technology. With over 30 years experience dedicated to developing technology solutions for the hospitality industry, NORTHWIND is a partner who understands you need a scalable, flexible PMS that works the way you do. Maestro applications are engineered for operators who need to manage their enterprise in a real-time environment for the utmost operational efficiency, productivity, control and profitability. |
Contact:
MCM Hotels Venita Yelley – Vice President 5200 E. University Odessa, Texas 79762 Phone: 866-368-5885 http://mcmelegante(dot)com NORTHWIND - Maestro PMS Ivana Johnston - Sales & Marketing 8300 Woodbine Avenue, 5th floor Markham, ON L3R 9Y7 Canada Phone: 905-940-1923 Toll Free: 1-888-667-8488 Email: info(at)maestropms.com www.maestropms(dot)com Media Contact Julie Keyser-Squires, APR Softscribe Inc. 180 River Springs Drive NW Atlanta, GA 30328 Phone: 404-256-5512 Email: Julie(at)softscribeinc.com www.softscribeinc(dot)com |