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Luxe Worldwide Hotels (LWH) Annual Membership Conference to Focus on the
Power of Partnerships in Today’s Challenging Global Economic Environment

LOS ANGELES, CALIFORNIA (October 23, 2011) – Comprised of nearly 200 member properties, across four continents, in more than 30 countries under its Luxe Worldwide Hotels (LWH) banner, Luxe Hotels will host its annual Membership Conference entitled “The Power of Partnerships” on October 24-26, 2011 at the Luxe Sunset Boulevard Hotel in Los Angeles.

Opening the LWH Conference will be Luxe Hotels’ Founder and Chairman, Efrem Harkham, a visionary veteran hotelier who is intimately aware, through his own experiences as a hotel owner of more than 25 years, of each property’s nuanced needs. He has made it his personal commitment to have the expertise of Luxe Worldwide Hotels support each property’s efforts to increase their visibility, ultimately increasing revenue.

The LWH Global Marketing, Sales, and Revenue Management teams will speak on such topics as marketing outreach, maximizing SEO opportunities, the importance of priority partnerships, and maximizing revenue through electronic distribution systems. Sessions will include a travel agent/meeting planner panel on “Choices and Challenges” and guest speaker Max Starkov, President and CEO of HeBS Digital, will lead a session on the “Hotelier’s 2012 Online Distribution Action Plan.”

Additionally, the conference will feature a Travel Agent Reception and Showcase on the evening of October 25th, where 200 travel agents from throughout Southern California will meet members of Luxe Worldwide Hotels.

According to Efrem Harkham, Founder of Luxe Hotels, “The overall aim of the conference is to provide a venue for our LWH member properties to meet and exchange information and ideas and for us to advance our commitment to increasing Luxe member hotel revenues.”

LWH members are expected to attend from various countries around the world, including Turkey, Spain, France, Canada, United States and Australia. All LWH member properties boast a one-of-a-kind personality and individuality and offer a unique decor and a distinct sense of place.

About Luxe Worldwide Hotels

Luxe Worldwide Hotels (LWH) offers its member properties an extensive variety of exceptional reservations, sales and marketing resources. With 12 sales offices around the globe, LWH is renowned in the hospitality industry for its exceptional customer service and representation services. Nearly 200 independently owned properties compose the LWH collection, spanning 31 countries across four continents. Every member hotel offers originality in décor, reflecting local cultural sensibilities or compelling design and architectural elements.  Of particular note, is the fact that LWH is not led by a large corporation, but rather by a visionary veteran hotelier, Efrem Harkham. The LWH mission, derived from Harkham’s more than 25 years of experience, is to support each independent property’s efforts to increase their visibility, volume and viability —ultimately increasing revenue.

For more information, please visit,

Stefan Pollack/Sara Nazarian
The Pollack PR Marketing Group
(310) 556-4443

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Also See: Luxe Hotels to Expand Portfolio with the Addition of 6 Branded U.S. Properties by 2013 / September 2011

Luxe Worldwide Hotels Adds Eight New Member Properties in Six International Cities / August 2011

Charles Harris Appointed Vice President of Marketing for Luxe Hotels / March 2011

Luxe Worldwide Hotels Launches New Website: / October 2008

Luxe Worldwide Hotels Offers International Travelers Unprecedented Savings with Guaranteed US Dollar Rates / June 2008

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