Warsaw, 29 September 2011 - Dynamic development is pivotal for the French Louvre Hotels Group, the owner of six hotel brands. One of its major aims is to expand in the CEE region including Poland, where its first Golden Tulip brand hotel was opened in Warsaw on 29th September.
Louvre Hotels Group, a new hotel group created in early April 2011 from
Louvre Hotels and Golden Tulip Hospitality Group, is the 10th largest
hotels group in the world and the 2nd largest in Europe. Since January
it has opened 42 hotels, offering a total of over 4,000 rooms. The
current aim of the Group is to open a further 28 hotels by the end of
2011. Followed by an expansion to gradually up to 100 hotels per year
in five years time.
New openings are central to the strategy of consolidating the Louvre
Hotels Group’s presence in countries such as France, the Netherlands,
Belgium or Italy, where Louvre Hotels Group is already highly
successful. Swift development in new markets, such as India and other
Asian countries, Brazil, Africa and the Middle East is also pivotal for
the Group. Currently Central and Eastern Europe is one of the major
expansion regions that the Group is targeting. In recent months this
region has seen the opening of ten new hotels; this development has
tripled the number of rooms available on this market.
The Group is planning to open 12 more hotels in the CEE region by the
end of 2012. New facilities are already under construction in the Czech
Republic, Hungary, and in Poland, to offer in the future over 1000
rooms under the Campanile and Premiere Classe brands. Before Euro 2012,
6 Campanile hotels will be launched in the largest cities of Ukraine.
The land for those investments have been already secured in Lviv and
Before the end of the year, an exlusive 4-star Savoy Hotel in Prague
will join the Group under the Golden Tulip brand. Louvre Hotels will
manage the hotel on behalf of the owner, Warimpex. The Savoy hotel has
61 rooms and suites, an upscale restaurant as well as meeting
facilities, very well suited for the corporate market. This will be
Louvre’s second hotel in Prague, a key destination in Central Europe.
Romania has as many as five Golden Tulip hotels and one under the Tulip
Inn brand. The chain is also investigating investment opportunities in
Serbia and in the baltic region where the group is planning it’s first
opening in 2013.
In the very near future, the Louvre Hotels Group is also planning to
construct 10 hotels under the Premiere Classe and Campanile budget
brands in Poland. The development strategy in the Polish market also
provides for opening of new facilities under Golden Tulip and Tulip Inn
During the press conference held on 29th September for the opening of
Poland’s first Golden Tulip hotel, Olivier Derycke – Chief Operating
Officer Europe - reiterated the Group’s plans for the Polish market: -
The Campanile & Premiere Classe hotel complex is currently under
construction in Wrocław. Its opening is scheduled for May next year. We
are also planning to start the construction of Campanile hotels in
Bydgoszcz and Zielona Góra soon. We have plans in the pipeline
for a development in other cities such as Katowice, Gdansk and Krakow.
The group targets to operate a total of 40 hotels in the region within
Thanks to the intensive work and efforts of the Louvre Hotels Group’s
representatives in Poland, the rebranding process has been carried out
very efficiently. We are happy to present the hotel’s new interior and
the new quality of service. I think that our customers will very much
enjoy the Golden Tulip. What’s more, I am confident that it will become
a firm favourite with business and leisure customers alike thanks to
its exceptional character.
The Golden Tulip Warsaw, officially opened on 29th September, is a part
of a complex of three hotels located in the centre of the capital, at 2
Towarowa street. After a thorough makeover and rebranding from Kyriad
Prestige brand, it assumed an exceptional and luxurious look. The next
year’s UEFA European Football Championship will be a true test for the
hotel. During EURO 2012, we will have the honour of hosting several
hundred representatives from the foreign media, who are going to cover
those exciting events – said Wojciech Dębski, the Director of the
Golden Tulip Warsaw Centre Hotel, during the press conference.
The general contractor for the rebranding and modernization of Golden
Tulip Warsaw Centre project was Makola Projekt Studio, an architecture
and design team based in Warsaw.
About Louvre Hotels Group
Louvre Hotels Group, established from a merger of Louvre Hotels and
Golden Tulip, is one of the largest hotel group worldwide. It operates
over 1000 hotels in 40 countries, ranging from 1 to 5 stars. The group
operates six different hotel brands: Première Classe, Campanile,
Kyriad, Tulip Inn, Golden Tulip and Royal Tulip. The group operates 20
hotels in Eastern Europe including 10 in Poland.