Hotel Online
News for the Hospitality Executive

Libra OnDemand Cloud-Based Solution Provides Valuable
Guest Intelligence To Dolce Hotels and Resorts

Celebration, Fla. — October 4, 2011 — Libra OnDemand and its comprehensive Hospitality Management System is providing Dolce Hotels and Resorts with a complete 360-degree view of the company’s global customer base, resulting in a better understanding of their guests. Libra OnDemand's cutting-edge customer relationship management (CRM) functionality enables the creation of comprehensive guest profiles, including tracking of customer preferences, shareable across Dolce’s entire portfolio.

New Jersey-based Dolce selected Libra OnDemand as a guest communication tool, interfacing with its corporate marketing platform and using it to generate pre- and post-stay confirmation e-mails and other guest correspondence. As a result, Dolce hotels are now able to deliver personalization of guest experiences while also executing targeted marketing campaigns via an integrated email marketing platform. Just as important, Libra OnDemand is helping Dolce identify high-value guests and is helping ensure that the proper level of service is provided to them.
"We wanted to find out who our guests are—what their interests are, what VIP spend should look like—but it's grown to become a property-level tool that can really affect guest service," says John Edwards, Dolce's Corporate Director of Information Technology. "At the hotel level, we will use Libra as a tool to look up guests and find out what we know about them, including their past guest survey scores and any issues they may have had. Libra is really a single point of reference—a guest data warehouse. This is what a CRM system is supposed to be."
Libra OnDemand’s hospitality solutions are natively built using cloud technologies, meaning the applications available to interface with the system are virtually infinite. “Because it’s in the cloud, we can use Libra as a sales tool as well, leveraging the data there via add-on applications for a ton of flexibility,” Edwards says. “It’s suddenly data overload over here, with more information than we know what to do with. It’s a very good problem to have, believe me.”
The cloud aspect of Libra OnDemand has also saved Dolce considerable money and effort from a data security standpoint. Not only does Libra OnDemand require almost no new hardware, it also has international safe harbor and data security rules built in for nearly all major country markets. “Each country has its own unique requirements on data security, but the Libra system takes care of figuring all of that out for me automatically,” Edwards says. “More to the point, with a traditional CRM system, I would have to stand up data centers in any given country we do business in; with Libra, that’s not necessary.”
The dashboard tool within Libra OnDemand interfaces with an array of different property management systems, including all three platforms employed by various Dolce properties. “That has made data analysis incredibly easier,” Edwards says. “For the first time, we’re able to view and sort performance results across properties in a single, standardized report. We’re not only comparing apples to apples, but we’re now able to do it in a way that is intuitive and logical.”
Libra OnDemand provides a flexible, secure and affordable solution that streamlines and automates the way customer interactions are managed. Accessible through any web browser and compatible with almost every major property management system, Libra OnDemand requires no upfront capital investment, has no hidden technology costs and charges no fees for ongoing basic maintenance and support. For more information, please contact Libra OnDemand President Gregg Hopkins at, or visit
About Dolce Hotels and Resorts
Dolce Hotels and Resorts, a privately held operator of 27 upscale hotels, resorts and conference hotels in North America and Europe, was founded in 1981. The company is headquartered in Rockleigh, N.J. and employs more than 4,000 worldwide. Additional information is available at

About Libra OnDemand
Libra OnDemand LLC is a leading Software-as-a-Service (SaaS) provider of hospitality solutions natively built using Cloud technologies. The comprehensive Libra OnDemand Hospitality Management System provides a suite of affordable, easy to use, web-based applications: CRM & Email Marketing; Concierge Desk; Sales, Groups & Events; and, Loyalty & Rewards. Additionally, Libra Portals offers Libra Customer Portal (custom designed, consumer-facing websites) and Libra HMS Portal (mobile device accessible, employee collaboration tools). For more information about Libra OnDemand, contact or visit the website

Editor’s Note: Electronic images are available by contacting Adam Kirby at Plan A PR & Marketing, Inc.  • Phone: 708-386-1901 or email:


Gregg Hopkins, President
Libra OnDemand
Tel: +1.407.412.9296 
Adam Kirby
Plan A Public Relations & Marketing Inc.
Tel: +1.708.386.1901

Receive Your Hospitality Industry Headlines via Email for Free! Subscribe Here

To Learn More About Your News Being Published on Hotel-Online Inquire Here

Also See: Dreamforce 2011: Great News for Hospitality CRM / Gregg Hopkins / September 2011

Libra OnDemand Introduces Full-Service Hospitality Marketing Solution; New end-to-end service ideally complements company’s core CRM, email marketing and group sales modules / June 2011

Libra OnDemand Collaborates with sbe to Provide Intuitive Service and Higher Levels of Customer Satisfaction / June 2011

Why the Cloud is Right for Hospitality / Gregg Hopkins / June 2011

Libra OnDemand’s Cloud Continues To Grow; Cutting-edge hospitality technology solution enters new markets with major gaming industry implementations and upcoming Middle East expansion / May 2011

Libra OnDemand Makes It Even Easier For Hotels To Achieve Success In 2011; Leading SaaS provider of hospitality technology solutions announces expanded product offerings and flexible pricing options / January 2011

Libra OnDemand Earns Prestigious Hospitality Operations Technology Award From Casino Enterprise Management; Cloud-based CRM solution honored in leading gaming industry magazine’s inaugural technology award competition / November 2010

FORECAST: Cloudy in New York City, as Libra OnDemand Showcases Award-Winning SaaS CRM Solution at IH/M&RS; Industry-leading CRM provider to demonstrate how their cloud-based suite of applications saves time and money for hotel clients around the globe / November 2010

Social Networking Tool Makes Collaboration Easy For Libra OnDemand Users;’s Chatter, embedded in Libra OnDemand, boosts CRM efficiency and improves internal communication / October 2010

Libra OnDemand Powers Loyalty Website for Premier Hotels; Leading SaaS CRM solution provides tools to enhance guest relationships / September 2010

Libra OnDemand Announces Two Key Appointments; Leading hospitality CRM company continues growth with addition of Customer Success Manager, Account Executive / August 2010

Libra OnDemand’s Cloud Platform Keeps Sales Bubbling At Miracle Springs Resort; Luxury California convention center resort credits Web-based scheduling application with saving time, closing deals. / July 2010

CRM Technology for Travel: Cloud Technology - What It Is and What It Isn't / Gregg Hopkins / July 2010

Libra OnDemand Powers Premier Hotels’ Loyalty Program Upgrade; Luxury hotel group uses Software-as-a-Service platform to build guest relationships, streamline operations. / June 2010

Libra OnDemand to Showcase Award-Winning SaaS CRM Solution at HITEC 2010; Hotel technology takes to the cloud, as industry-leading CRM provider demonstrates how their innovative suite of applications saves time and money for hotel clients around the globe. / June 2010

Libra OnDemand Launches New Corporate Web Site on Platform; New Libra OnDemand Web site leverages the power of to provide increased functionality and interactivity for hospitality clients / May 2010

Libra OnDemand Personalizes The Surrey’s Guest Data; Actionable data empowers employees at intimate property in Manhattan’s Upper East Side / May 2010

Libra OnDemand CRM Platform Certifies Compliance with Safe Harbor Privacy Framework; SaaS-based CRM technology solution leverages the online privacy protection and data security certification of / March 2010

Libra OnDemand Selected as Finalist in Forty Innovation Showcase; Comprehensive suite of hospitality-specific applications consolidates customer information, develops deep profiles and delivers guest satisfaction / November 2009

Libra OnDemand in Full Social Swing with Presence on Facebook, Twitter, and LinkedIn; Hospitality CRM provider encourages hotels to integrate customers' Tweets and Facebook profiles with CRM profiles to obtain a more complete picture of guests' preferences and better tools to market to those guests / October 2009

Libra OnDemand Partnership Brings 'Sulcus OnDemand' CRM to Spain; Based in Barcelona, Sulcus Hospitality Group becomes Libra OnDemand's newest channel partner; Sulcus calls deal win-win for companies, clients and guests alike / September 2009

McLaren International Distributes Libra OnDemand in Asia Pacific; Best of breed technology provider McLaren International will bring leading Customer Relationship Management tools to hotels across the Asia Pacific region / July 2009

Libra OnDemand adds MSI to its Growing List of CRM Channel Partners; New Software as a Service sits on the platform, offering the finest business-analytics tools for Guest Profiling, Loyalty & Rewards, and Sales & Catering / June 2009

Peabody Praises Libra OnDemand as ‘Best’ System to Manage Guest Data; ‘Software as a Service’ sits on the platform, offers the four-star, five-diamond convention center hotel the finest business-analytics tools / June 2009

Libra OnDemand Intros 'Customer Portal' CRM Tool for Pre-, Post-Stay Interaction; Leader in Customer Relationship Management empowers guests to personally control their hotel experience and update their contact info, preferences, loyalty points / June 2009

To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch

Home | Welcome | Hospitality News
| Industry Resources

Please contact Hotel.Online with your comments and suggestions.