Anyone who has ever had to make cold calls from a list knows what a useless exercise that is – especially now when no one answers their phone.  Leave a typical message and they have a ‘trigger finger’ for the Delete buttons!

“Cold calls are part of sales but the approach of the cold call or contact has radically changed’” says Carol Verret.  “The content of the cold call has to be about the customer – no bullet points allowed! The cold call should be called the cold contact as there are so many other ways to make contact with a new prospect.”

In this webinar we are going to explore the new ‘art’ of the cold contact because not all ‘cold calls’ are phone or personal calls anymore.   

The Personal Cold Call.   Gone are the days when you could just walk in the door and ‘charm’ the gatekeeper into giving information.  Now the doors are mostly locked and there are a lot fewer ‘gatekeepers.’   However, it always amazes me that hotel sales people no longer really know everyone who is located in their ‘backyard’.  We’ll explore using Google Earth and Google Advanced Search (as well as the car) to help locate backyard prospects.   

The Cold Phone Call.   Call if you must.  Who should you call to find out who the best contact is? What are the best times to call when the prospect may be answering the phone?  We’ll talk about messages – when to leave one, what to say and when to try another method if your call isn’t returned.     

The Cold Email.   In a survey several years ago, TravelMole indicated that in a survey of meeting planners, 57% were more likely to respond to an unsolicited email than why than they were to an unsolicited message on their office phone.  Why and how to craft an effective ‘cold email’.

The ‘Cold’ Social Media Approach.  What did we do without Social Media to find and gain access to new prospects!  How to get a referral and how to do an effective cold contact on LinkedIn without a referral that gets attention.

At the end of this program participants will be able to make effective cold calls in multiple ways to reach new prospects and build relationships.

This webinar should be attended by Directors of Sales, Sales Managers and GMs that want to be involved in the sales efforts of their team.  It will be presented on November 3 at 1pm EDT, Noon CDT, 11am MDT and 10am PDT.  Every participant receives a recording to the program.  The fee is $99 for one connection and $89 for two or more connections from the same company.  Click here to register.