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Accor Signs Franchise Agreement with Jupiter Hotels Ltd.
in a Landmark UK Hotel Industry Deal

Resulting in the Addition of 24 Hotels to Accor's Mercure UK Network


September 30th, 2011 - Accor, the world’s leading hotel operator and the market leader in Europe, is set to realise its ambition to increase the UK network to 300 hotels by 2015 with the signing of a franchise agreement with Jupiter Hotels Ltd, the new owners of the former Jarvis hotels. This is a landmark deal for the UK hotel industry in 2011.

In what is the biggest franchise deal for Accor this year, 24 hotels - or 2,664 rooms - will open under the Mercure hotel brand across the UK, bringing the total number of Mercure hotels in the UK to 68. The deal is the latest in a series of franchise agreements which has seen the Mercure brand expand rapidly in the UK in recent months, making Mercure a major player in the local mid-scale market.

The new hotels are located in a range of locations across the UK, including popular tourist destinations like Brighton, York, Edinburgh and Inverness, and key towns such as London, Leeds, Bradford, Manchester, Bristol, Gloucester and Leicester. The partnership with Mercure will allow the hotels to retain their individuality and style whilst joining an established network of over 700 midscale hotels operating in more than 50 countries across the world.

Jean-Jacques Dessors, Chief Operating Officer of Accor UK and Ireland said, “This major franchise agreement is a significant milestone for Accor in the realisation of our ambitious growth targets. This expansion further demonstrates our commitment to building the Mercure hotel brand in the UK, which is such an important market for Accor. We will continue to pursue further franchise growth opportunities this year and beyond.”

The new Mercure hotels will include:

Mercure Ayr Hotel Mercure Kidderminster Hotel
Mercure Bolton West Hotel Mercure Leeds Parkway Hotel
Mercure Bradford North Hotel Mercure Leicester City Hotel
Mercure Brighton Seafront Hotel Mercure London Watford Hotel
Mercure Bristol North The Grange Hotel Mercure Maidstone Hotel
Mercure Burton Upon Trent Newton Park Mercure Manchester Piccadilly Hotel
Mercure Chester East Hotel Mercure Newbury Elcot Park Hotel
Mercure Edinburgh Mount Royal Hotel Mercure Norwich Hotel
Mercure Glasgow City Hotel Mercure Swansea Hotel
Mercure Gloucester, Bowden Hall Hotel Mercure Tunbridge Wells Hotel
Mercure Hull North Humberside Hotel Mercure Wetherby Hotel
Mercure Inverness Hotel Mercure York Fairfield Manor Hotel

For more than 35 years, within the Accor Group, Mercure has exemplified expert hospitality and personalised service. Operating in more than 50 countries around the world, Mercure boasts hotels with distinctive personalities carefully preserved through the type of services offered and the decor, both of which vary from one hotel to the next. The hotel managers and staff of the 700 Mercure hotels are hospitality professionals. Attentive and available, they are ready to listen and make sure their guests enjoy a stay full of genuine moments of pleasure and relaxation in a truly warm and comfortable setting.

Accor, the world's leading hotel operator and market leader in Europe, is present in 90 countries with 4,200 hotels and more than 500,000 rooms. Accor's broad portfolio of hotel brands - Sofitel, Pullman, MGallery, Novotel, Suite Novotel, Mercure, Adagio, ibis, all seasons/ibis styles, Etap Hotel/ibis budget, hotelF1 and Motel 6 - provide an extensive offer from luxury to budget. With 145,000 employees worldwide, the Group offers to its clients and partners nearly 45 years of know-how and expertise.
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Contact:

PRESS CONTACTS
Charlotte Thouvard
VP EMEA & Global Media Relations
T : + 33 1 45 38 18 28
Elodie Woillez
Press office
T : + 33 1 45 38 87 08

INVESTOR RELATIONS CONTACTS
Sébastien Valentin
SVP Financial Communications & Investor Relations
T : +33 1 45 38 86 25
Olivia Hublot
Investor Relations
T : +33 1 45 38 87 06


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Also See: Accor Chosen to Manage the Newly Named Hotel Lighter Quay, Formerly the Hotel Viaduct Harbour, in Auckland, New Zealand / September 2011

Accor Makes Several Management Appointments as Part of New Operational Strategy / September 2011

Accor Launches New Operational Strategy with Major Changes Focused on Brands / September 2011

Two Accor Hotels in Australia, The Mercure Sydney and The Menzies, Introduce Optimum Service Standards for Indian Guests / August 2011

La Residence Hue Hotel and Spa in Vietnam Joins Accor's MGallery Collection of Unique Hotels / August 2011

Accor Ramps up Development in Indonesia with Planned Additions of 21 New Hotels / June 2011

Newly Built, the all seasons Bangkok Victory Monument, Accor's Economy Brand, Opens / June 2011

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Accor to Welcome 345-room Cairns Colonial Club of North Queensland, Australia; Property to be Marketed Under All Seasons Brand / April 2011

Thua An Named as the Executive Chef of La Residence Hotel and Spa in Hue, Vietnam / April 2011

Accor's McGallery Adds Two Resorts in Thailand; 69-room Veranda High Resort Chiang Mai and 118-room Veranda Resort & Spa Hau Hin-Cha Am / March 2011

Accor Appoints its First Fiji-born Hotel Manager, Jack Work, as Hotel Manager of the Mercure Nadi in Fiji / March 2011

Accor Terminates Gilles Pélisson as CEO, Denis Hennequin to Assume Position January 2011 / November 2010

Accor Plans to Double the Number of Hotels in Latin America to 300 Following Separation of the Hospitality and Service Units / July 2010

Que Huong Liberty Building a 300-room Accor Branded Pullman Hotel in Ho Chi Minh City / June 2010

The Que Huong – Liberty Group and Accor Building a 350 room Novotel Hotel on the Site of the Metropole Hotel in Ho Chi Minh City, Vietnam / November 2009

Accor Rebranding the Former Grand Mercure La Veranda Resort and Spa to La Veranda Resort and Spa Phu Quoc, a Member of MGallery Collection of Hotels / August 2009

Accor Asia Pacific Expansion Continues with Five New Pullman Hotels in China, Thailand and Vietnam / August 2009

One of Australia’s Most Iconic Properties, Cradle Mountain Lodge, Joins Accor’s MGallery Collection / July 2009
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