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Hospitality Ventures LLC, Franchisors of Centerstone and Key West Hotel Brands,
Changes Corporate Name to Vimana Franchise Systems LLC

WINDERMERE, Fla., Nov. 14, 2011 -- Hospitality Ventures LLC, franchisors of Centerstone and Key West hotel brands have announced that on December 1, 2011, their corporate name will be changed to Vimana Franchise Systems, LLC.

"Back when we launched the Centerstone brand, the Hospitality Ventures name was sufficient as it was simply the owning entity and was not really going to be publicized. However, since then we have grown into a multiple brand franchise system and we wanted a name that was less generic, less vanilla. Vimana has many meanings. In the medical industry, it means just the right amount. In the Hindu religion, it is an ancient flying machine often associated with truth and knowledge. I have always been fascinated by vimanas because of the abundance of overwhelming evidence for their existence. It's a strong name that I believe will serve us well as we continue to expand our franchise friendly brands into the future," explained Belmonte, CEO & Owner.

Immediate steps to launch the new branding for the company will include introduction of the new logo and identity of Vimana Franchise Systems LLC.

About Vimana Franchise Systems LLC
Vimana Franchise Systems LLC is a hotel franchise company owned by CEO Steve Belmonte, President Neal Jackson and Vice President Cory Jackson Jr. In May 2011, Vimana Franchise Systems launched the Centerstone brand as a three-segment franchise designed to create a fair and cost effective model for the hospitality industry. In November 2011, Key West Inns was re-launched under the Vimana Franchise ownership umbrella as a fun and uniquely themed leisure brand. For more information on Vimana Franchise Systems LLC, contact Steve Belmonte at (407) 654-5540 Visit Vimana Franchise Systems online at Visit Centerstone online at, on Twitter at @Centerstonehtls, or on Facebook at Visit Key West Inns online at, on Twitter at @StayKeyWest, or on Facebook at


Kellie Pizza
Director of Public Relations
Vimana Franchise Systems LLC
Tel: (310) 880-7218

Steven Belmonte
Vimana Franchise Systems LLC
Tel: (407) 654-5540

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Also See: Hospitality Ventures LLC Re-Launches the Key West Inns Brand Following Acquisition of Franchise Rights / November 2011

Centerstone Hotel Brand Breaks Ground on 76-room Centerstone Hotel - Warner Theatre in West Chester, Pennsylvania Owned by McFadden Hotel Group / July 2011

Centerstone Hotel Brand Rapidly Exceeding Growth Expectations / June 2011

Steve Belmonte Launches Centerstone Inns, Hotels & Plaza Hotels; New Three-Segment Brand Designed by Hoteliers to Remove Unreasonable Mandates on Franchisees / May 2011

When it Comes to Franchise Negotiations Are the Odds in Your Favor? / Steven J. Belmonte / March 2011

New Health Care Laws Have You Feeling Woozy? Hospitality Solutions Insurance Services is Prescribing FREE Consultative Audits to Assess Benefits Plans / February 2011

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