Hotel Online
News for the Hospitality Executive


TravelShark Introduces the Sharky Awards, Names First Winners

Global travel network highlights and honors unexpected, unique discoveries for global travelers

SINGAPORE (November 16, 2011) – Leading online travel network TravelShark today unveiled its new hyper-local travel awards program, the Sharky Awards, designed to recognize the freshest, most unique travel experiences across the globe. The company also announced the first four winners and debuted the new Sharky Award trophy case displaying these finds.

The Sharky Awards are given to the “sharkiest” people, places, or things in travel. Candidates for Sharky Awards include destinations (locations, hotels, resorts, and restaurants); objects (hotel décor, menu items, and more); and people who have interesting jobs in travel or perform typical jobs extraordinarily. Things are dubbed “sharky” because they are surprising, enlightening, jaw-dropping, inspired, or just plain delightful.

TravelShark’s global presence affords it an opportunity to identify and promote these gems, and the Sharky Awards support the company’s mission of connecting global travelers with the best trip planning resources, from Boston to Beijing, Seattle to Singapore, and Moscow to Munich.

TravelShark engages its network of in-market editors – including those responsible for the company’s recently acquired rather city guides – to identify awardees. In addition, anyone can nominate a Sharky Award candidate for consideration.

“The Sharky Awards reinforce our commitment to give travelers something other than the ordinary recommendations they find online,” said TravelShark CEO Sue Heilbronner. “We are so excited to introduce these discoveries that we coined a new term: ‘Sharky’. Sharky speaks to the essence of a memorable travel experience: a dash of cool, different, and wow, with the occasional touch of unbelievable."

This week, the Sharky Awards honor Eddie Mahoney, resident astronomer at the Hyatt Regency Maui. In the "things" category is Ace Hotel Seattle, which has a shower that lets you keep a very close eye on your bed. Two awards go to Sharky "places": Hotel Marlowe in Boston takes pet-friendly to another level, with a staff that puts the Dog Whisperer to shame; and Quincy Hotel in Singapore is making its guests feel like celebrities with the array of perquisites they offer, such as a limo ride to the airport, drinks, meals, and a stocked mini-bar.

Sharky Awards winners will be promoted throughout TravelShark's network of thousands of travel sites and treated to digital goodies like badges and virtual trophies. These first winners also were surprised today by very Sharky cupcakes, pictured here.

For more information on TravelShark and its online global travel network, please visit

About TravelShark
| TravelShark is the world’s largest online travel network, with thousands of location-based travel websites for destinations around the globe. TravelShark connects global travelers with hyper-local travel solutions and memorable trips. The company’s sites generate profitable revenue for travel companies by driving direct bookings for hotels, resorts, restaurants, spas and more through its Featured Hotel Program. The TravelShark network includes major-market, content-rich sites like, and TravelShark is headquartered in Singapore, with a U.S. office in Boulder, Colorado. To learn more about how TravelShark can work for your property or travel company, please visit, or call +1-720-239-1280. 

Samantha Lee
+1 (720) 239-1286

Receive Your Hospitality Industry Headlines via Email for Free! Subscribe Here  

To Learn More About Your News Being Published on Hotel-Online Inquire Here

Also See: InterContinental Hotels Group Partners With TravelShark to Drive Direct Bookings Worldwide; World's largest hotel group signs agreement listing more than 100 major-market properties on destination-specific global travel sites / September 2011

TravelShark Secures $5 Million in Funding; World’s largest online travel network to continue expansion of content-rich global travel sites and product offerings to hospitality companies and traveling consumers / June 2011

TravelShark Unleashed at HITEC 2011; World’s largest online travel network sinks its teeth into the industry’s premier annual hospitality technology trade show with debut of new corporate identity / June 2011

Swiftrank Changes Name to TravelShark Because It’s a Better Name; In a corporate "aha" moment, online travel startup sheds old name for much cooler name and gets a mascot, t-shirts, and really pumped employees / June 2011

Global Travel Network Swiftrank Ranks On List Of Hottest Online Travel Companies; MomentumIndex declares travel-planning company a ‘Start-Up We Like.’ / May 2011

Swiftrank Expands Presence in Middle Eastern Markets With New ‘Featured Hotel’ Clients in Israel; Dan Hotels Israel, Rimonim Hotels & Resorts, and Inbal Jerusalem Hotel join network of 12,000 location-based travel sites / May 2011

Swiftrank Expands Asia Pacific Footprint with New Hotel Clients in China, India; Online travel network drives 25% of its global business in the rapidly expanding Asia market / April 2011

Swiftrank Bolsters Executive Team With Seasoned Travel Technology Executives; New CEO and SVP boost world’s largest network of international travel websites, help prepare for further growth / March 2011

Swiftrank Migrates to Amazon Web Services Cloud, Maximizing Speed and Reliability for 12,000-Site Global Hotel Network; World’s largest network of leading international travel websites scales dynamically with AWS infrastructure web services platform to support exponential growth / March 2011

Swiftrank Launches 13 Major-Market Travel Sites With Enhanced User Functionality and Performance-Based Marketing For Hoteliers / January 2011

To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch

Home | Welcome | Hospitality News
| Industry Resources

Please contact Hotel.Online with your comments and suggestions.