Hotel Online
News for the Hospitality Executive


Building on the Fact that France is the Number One Destination for Chinese
Tourists Visiting the European Union, Louvre Hotels Group Enters
Partnership with Jin Jiang Inn Co.

Covering 15 Campanile Hotels and 15 Jin Jiang Inn Hotels the Alliance Includes Sharing
of Websites, Reservation Channels and Management Experience

Paris, 28 November 2011 – Louvre Hotels Group, the second largest hotel services group in Europe, today announced the official signing of a partnership with Jin Jiang Inn Co., Ltd., a Chinese leader in tourism listed on the Shanghai Stock Exchange. Its Jin Jiang Hotels subsidiary has 1,000 hotels, 800 of which operate under the Jin Jiang Inn trade name.

This partnership covers 15 Campanile hotels in the five French cities most frequently visited by Chinese tourists (Paris, Bordeaux, Lyon, Marseille and Nice) and 15 Jin Jiang Inn hotels in the three Chinese cities most popular with French tourists (Shanghai, Xi’an and Beijing).

Jin Jiang Inn customers will be able to make reservations for Campanile hotels in France, and Campanile customers will be able to reserve rooms in Jing Jiang Inn hotels in China. This reservations process will be facilitated by an alliance of the websites of the two trade names and the sharing of reservation channels.

The alliance between the two brands will be manifest in several ways in the 15 Campanile hotels that will participate in the partnership:
  • Each hotel will display both trade names at its entrance
  • The hotels will be equipped with Chinese-­‐language brochures and signs
  • Telephone assistance for guests will be available in Chinese
  • The Campanile breakfast buffet will include Chinese foods and dishes
  • Green tea will be available in hotel rooms
  • Hotel room televisions will offer access to Chinese channels
Likewise, the Jin Jiang  Inn hotels participating in this partnership will offer breakfast buffets that include French products, brochures in both French and English, and telephone assistance for guests in French and English, among other services.

This partnership will also enable Louvre Hotels Group and Jin Jiang Inn Co., Ltd to share management experience and expertise between the alliance’s key representatives. Certain employees from both groups will be given the opportunity to participate in an 8-­‐week exchange programme between China and France

At a press conference, Pierre-­‐Frédéric Roulot, Chairman of Louvre Hotels Group, stated: “We welcome this partnership that will enable Louvre Hotels Group to actively participate in the rapid expansion of Chinese tourism in France. It provides a formidable opportunity to share our expertise with a major player in the hotel industry in China, a strategic region for us that offers strong growth potential in both the leisure and business travel segments. Louvre Hotels Group is determined to pursue its expansion in the Chinese market, where we plan to open two to five midscale or luxury hotels a year.”

Xu Zurong, Chairman of Jin Jiang Inn Co., Ltd, added: “Our French partner Louvre Hotels Group is the second largest hotel group in Europe. It is the owner of a comprehensive brand portfolio which includes the famous budget, hotel brand Campanile, which is at the heart of our partnership. We are proud to become a partner of Louvre Hotels Group to introduce Jin Jiang Inn in France through a brand alliance, which is a new model for the overseas expansion of Chinese budget hotel brands. By adapting to the habits of the respective customers of our two brands, we will further improve customer experience”.

On this occasion, Mr. Frédéric Lefebvre, Junior Minister of Tourism, pointed out that: "The visits of tourists from emerging countries and particularly China are increasingly rapidly. Similarly, tourism within China is seeing rapid growth. In this context, it’s essential to encourage cooperation to support French operators in China and to improve the welcome of Chinese tourists in France."

About Chinese tourism
Altogether, 57.39 million Chinese tourists travelled abroad in 2010, a 20.4% increase from the previous year, placing China in fourth place worldwide according to the World Tourism Organization.
(Source: UNWTO 06/09/11)

Chinese tourists and France
France is the number one destination for Chinese tourists visiting the European Union, ahead of Italy and Germany. In 2010, France hosted 907,000 Chinese tourists, a 23% increase from the 2009 figure. The majority of Chinese tourists visit France in organized groups, accompanied by guides. Art, culture, food and luxury goods are the country’smain strengths.Although Paris is the top destination, Chinese tourists are progressively discovering other French regions.

We can also see the development of a new clientele increasingly interested in activities like wine tourism, skiing, golf and ecotourism in a growing number of regions in France, including the French overseas territories.

About Louvre Hotels Group: Following buyouts by Starwood Capital in 2005 and 2009, respectively, Louvre Hotels and Golden Tulip joined forces in April 2011 to become Louvre Hotels Group, one of the global leaders in hotel services with more than 1000 hotels in 40 countries in the 1 to 5 star segments.  Created in 1976, the Group now has six brands: Première Classe, Campanile, Kyriad & Kyriad Prestige, Tulip Inn, Golden Tulip and Royal Tulip.

About Jin Jiang Inn Co., Ltd
Since its startup about 15 years ago, Jinjiang Inn has lived up to its brand commitment of constantly focusing on the experience offered to guests. By October 31st, 2011, Jin Jiang Inn boasts 739 hotels (a total of 88,711 rooms) among which 528 are opened, across 31 provinces and 170 cities of mainland China.


Camille Sassi
00 33 1 42 91 47 40

Receive Your Hospitality Industry Headlines via Email for Free! Subscribe Here  

To Learn More About Your News Being Published on Hotel-Online Inquire Here

Also See: Golden Tulip Opens its Second Property in Prague, Czech Republic with the Management Contract for the 61-key Hotel Savoy / November 2011

Louvre Hotels Group Continues International Growth; Eastern Europe a Key Component / October 2011

Louvre Hotels Group to Expand in Central and Eastern Europe Aiming to Open 28 Hotels Before 2012 and Work Toward 100 Hotels per Year within Five Years / October 2011

Louvre Hotels Group Strengthens its Presence in France and Internationally with the Opening of 42 New Hotels in 2011 / September 2011

The Golden Tulip Warsaw in Poland Undergoing Renovation of Public Spaces to be Completed in September 2011 / August 2011

Louvre Hotels Group Continues Development of Golden Tulip and Tulip Inn With the Brand Transition of Three Fully-Owned Hotels / June 2011

Louvre Hotels and Golden Tulip Launch New Entity, Louvre Hotels Group, with a Portfolio of 7 Distinctive Brands with over 1,000 Hotels in 40 Countries / April 2011

Brazil Hospitality Group Acquires Brascan Imobiliaria Hotelaria e Turismo S.A., Sole Owner of the Hotel Intercontinental in Rio de Janeiro: Ends Year with 38 Hotels in Portfolio with Plans to Add 1,500 Rooms During 2011 / December 2010

Starwood Capital Acquiring Golden Tulip Hospitality; the Golden Tulip Brands to be Integrated with Starwood Capital's Budget Hotel Division - Louvre Hotels / June 2009

Starwood Capital Group Acquiring Controlling Interest in Groupe Taittinger, Societe Du Louvre, Europe's Second Largest Hotel Network / July 2005

To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch

Home | Welcome | Hospitality News
| Industry Resources

Please contact Hotel.Online with your comments and suggestions.