Hotel Online
News for the Hospitality Executive


IDeaS and PhoCusWright Partner to Launch Valuable Educational
Offering for the Hospitality Industry

The Revenue Management MasterClass familiarizes hospitality professionals
with the science and culture of revenue management

Minneapolis, MN – November 15, 2011IDeaS Revenue Solutions, the leading provider of pricing and revenue management software, services and consulting, and PhoCusWright, the travel industry research authority, have teamed up to launch the Revenue Management MasterClass. Announced in conjunction with the PhoCusWright Conference in Ft. Lauderdale/Miami, FL, the co-branded MasterClass is a valuable, yet affordable educational tool hoteliers can use to create and develop a revenue management culture and common language across all departments within their organization.
“We are delighted to partner with PhoCusWright and offer an effective revenue management education resource for organizations interested in strengthening their revenue management culture and taking their revenue management adoption to the next level,” said Vivek Bhogaraju, senior manager, corporate business development, IDeaS. “By combining our revenue management expertise with PhoCusWright’s learning methodologies, we can help explain the science and art of revenue management to a larger number of hospitality professionals.”
The Revenue Management MasterClass, taught by a preeminent revenue management expert, offers hoteliers a way to train their team members on the key principles of pricing and revenue management. The one-day MasterClass combines interactive e-learning, group classroom activities and instructor guidance for up to 25 attendees. The workshop content has been developed for attendees of multiple backgrounds, including revenue management, sales, catering, front office, reservations, food and beverage and housekeeping.
Each of the seven modules presented during the MasterClass is preceded with commentary from Dr. Ravi Mehrotra, president and co-founder of IDeaS Revenue Solutions. With more than 25 years of experience in revenue management, Dr. Mehrotra provides key strategies and tactics for maximizing profitability and mastering concepts such as market segmentation, pricing and forecasting.
“PhoCusWright is extremely pleased to work with IDeaS on revenue management education,” said Bruce Rosard, vice president, sales and marketing, PhoCusWright. “The MasterClass is designed to help hospitality professionals understand the positive impact of revenue management and ultimately embed the practice into their organizations’ DNA.”
In addition to the Revenue Management MasterClass, IDeaS will enhance its hospitality consulting services with PhoCusWright’s The Digital Travel Revolution MasterClass. This workshop traces the travel industry’s transformation since the rise of online booking and distribution platforms and instructs participants on prevalent and emerging business models for keeping up with change.
“I believe hotel team members with more knowledge and awareness of revenue management will create positive business results,” said Chris Anderson, Associate Professor at Cornell University’s School of Hotel Administration. “The revenue management discipline is rapidly evolving, and it is important for the non-revenue management hotel team members to understand the vocabulary regarding revenue management in order to further drive profitability.”
For more information about the Revenue Management MasterClass, visit  
About IDeaS
Founded in 1989, IDeaS Revenue Solutions - a SAS Company, offers industry-leading revenue management Software, Services, and Consulting to the hospitality industry. Headquartered in Minneapolis, IDeaS has technology, support, sales and distribution offices in North and South America, the United Kingdom, Europe, the Middle East, Africa, Greater China, Australia and Asia. For more information, visit
About PhoCusWright Inc.
PhoCusWright, the travel industry research authority, fosters smart strategic planning and tactical decision-making by delivering primary research on the evolving dynamics that influence travel, tourism and hospitality distribution. To complement its research in North America, Europe and Asia, PhoCusWright partners with and produces several high-profile conferences around the world. PhoCusWright is a wholly owned subsidiary of Northstar Travel Media.


Mulberry Marketing Communications
Nicole DiVito 
+1 312 664 1532

IDeaS Revenue Solutions
Star Bazella, Marketing Manager
+1 952 698 4200

Receive Your Hospitality Industry Headlines via Email for Free! Subscribe Here  

To Learn More About Your News Being Published on Hotel-Online Inquire Here
Also See: Luxury Hotel in Boston, The Colonnade, Selects IDeaS Revenue Management System; The IDeaS RMS streamlines the revenue management process for improved business intelligence and profitability / November 2011

Millennium & Copthorne Hotels Mark Five Years of Revenue Success with IDeaS Revenue Solutions; IDeaS extends its partnership with Millennium & Copthorne Hotels in five US hotels / September 2011

IDeaS and SiteMinder Integration Helps Hotels Maximize Operational Efficiency and Revenue; Integration between the IDeaS RMS and SiteMinder’s Channel Manager provides easy exposure to major local and international booking sites / September 2011

Latest IDeaS Software Improves Business Intelligence, Helps Hotels Drive Better Revenue; The IDeaS RMS version 6.0 helps bridge gap between marketing and revenue management for smarter, better forecasts / September 2011

Five-Star Luxury Hotel Fitzwilliam Dublin Selects IDeaS to Gain Greater Business Intelligence and Control; Early recovery signs for the Dublin market encourage Fitzwilliam to implement world-class Revenue Management System / August 2011

Anantara Hotels, Resorts & Spas to Capitalise on Growth in Retail Travel Market with IDeaS Pricing and Forecasting Support; All Anantara properties to use IDeaS technology to boost performance in competitive environment / August 2011

IDeaS Announces First Round of Winners of 2011 IDeaS Cornell Revenue Management Scholarship / June 2011

IDeaS Expands in Strategic Markets with New Executive Appointments / June 2011

IDeaS Expands Market Reach with RateGain Product Integration; Certified integration between IDeaS RMS and RateGain ChannelGain and PriceGain Hotel now complete / March 2011

IDeaS Clients Poised to Benefit from Revenue Solutions, Gain Competitive Edge in Economic Recovery; Revenue growth of 12 percent in 2010 positions IDeaS for success in 2011 / March 2011

IDeaS Appoints RMC Consultores as Distribution Partner in Chile / March 2011

IDeaS Releases Enhanced V5i 5.2, Emphasizes Business Intelligence and Driving Better Revenue for Hotels / January 2011

IDeaS Revenue Solutions Appoints New Vice President of Global Sales and Marketing / January 2011

Hospitality Industry Emerges Optimistic During 3rd Annual IDeaS Client Summit; Survey of more than 90 hotels reveals revenue management priorities moving into 2011 / November 2010

IDeaS Joins Forces with RaspberrySky to Help Hotels Optimize Revenue Opportunities; Consulting service provides comprehensive analysis, leads to improved revenue culture / October 2010

IDeaS Increases Value for Hotels with Latest IDeaS Revenue Management System Release; Industry-First Campaign Management Module, Enhanced Reporting and Chinese Language Support / October 2010

Four Winds Casino Resort Gains Increased Control, Maximizes Revenue with Use of IDeaS Revenue Optimization / September 2010

Open to all HITEC attendees IDeaS Shares Hospitality Revenue Management Best Practices through a live Theatre Series / June 2010

IDeaS Extends Global Leadership Reach with EyeforTravel Partnership / June 2010

IDeaS Revenue Optimization Appoints Rupert Gutteridge as Regional Director of Sales, EMEA / June 2010

IDeaS Partners with JackRabbit Systems, Inc. to Provide Easy-to-Use Lodging and Availability Search Engine; New BookDirectTM system improves website functionality and usability to enhance the traveler’s experience / May 2010

Marco Polo Hotels Sees Benefits Following Implementation of IDeaS V5i Revenue Management Solution; Leading provider of revenue management solutions in place to help Marco Polo achieve improved market position through a renewed focus on revenue and pricing optimization / April 2010

IDeaS Revenue Optimization Appoints Fabian Specht as Regional Managing Director, EAME / March 2010

Marina Bay Sands in Singapore Selects IDeaS Industry Leading Integrated Revenue Management / February 2010

Hoteliers Turn to Revenue Specialists to Boost Returns in a Soft Economy; Rise in hotel revenue management support in 2009 as IDeaS Advantage records double digit growth, works with number of new partners worldwide / February 2010

IDeaS Sets Industry Standard with 20 Years of Revenue Management Experience / February 2010

Will 2010 Be The Year Of (Missed) Opportunities? / Klaus Kohlmayr / December 2009

IDeaS Announces Second Round of Winners of IDeaS Cornell Revenue Management Scholarship / November 2009

IDeaS Helps Hoteliers Gain Confidence and Validate Pricing Strategies with Launch of Rate Optimization Service; New service optimizes hotel’s rate spectrums, improves revenue without change to existing business practices / October 2009

IDeaS Revenue Management System Further Expands in Resort Segment with Addition of Grove Park Inn / August 2009

IDeaS Revenue Optimization and Multi-Systems Inc. Complete Certified System Integration / July 2009

IDeaS Revenue Optimization Brings Accuracy and Consistency to Forecasting and Reporting with IDeaS V5i Forecasting Solution / June 2009


To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch

Home | Welcome | Hospitality News
| Industry Resources

Please contact Hotel.Online with your comments and suggestions.