News for the Hospitality Executive |
YO! What's Trending?
by
Terence Ronson,
ISHC
December 9, 2011 As we near y/e
2011, I can't wipe away the feeling that as far as the economy is
concerned, we are still on a wild roller coaster ride. I'm just not
sure though if we are on the incline, or just about to reach a peak
with yet another stomach churning steep decline in our midst. Whichever
way it goes, these are for sure interesting times we live in.
Without doubt, one
of the most disruptive technologies that we coexist with is Apple's
ecosystem - called IOS. It is as omnipresent as the air we breathe, and
I doubt a conversation regarding technology goes by, without some
mention of this beast. The coming year, will likely see us immersed
even deeper with new IOS based devices, and the most interesting one on
my radar, is something I previously blogged about - The Apple TV (maybe
called iTV). This is a real TV - maybe in two to three different sizes,
you could hang it on the wall - it will be app driven, with content
coming from the Web. Definitely a game-changer, and one where Apple
fanboys will likely line up days ahead of the launch to get their hands
on.
In my mind, this
along with software and operating systems that we now happily and
instantaneously download sounds the death bell for Blu-ray, DVD, CD and
the associated players. Since they will no longer be required, it's
very likely that Notebooks (such as already done with the MacBook Air)
will also drop them in the coming year to save space and cost.
While on the
subject of media, I can't believe that one PPV provider recently issued
a list of Top Ten movies watched in Hotel rooms and there was no porn
on the list... Must be a unique group of clients that they have
compared to normal trends. Besides that, I just wonder how many people
really purchase movies in a Hotel Room versus carrying their own, or
sucking it (freely) from the web.
One can draw a
parallel to the app world we now live in, and the Wild West land
grab/gold rush of the bygone era. Everyone is trying to get a piece of
the action. Whether you are launching a ninety-nine cents app, or a
proprietary one, you are trying to get a slice of the valuable real
estate on someone's i-device. It's a bun fight!
Saying there is an
app for that - is not as ridiculous as it once sounded. There are
zillions of them, and all manner of folks are launching them with
similar functionality as to what we invented in 2000 - called
"Hotelinmyhand" for Hong Kong's Rosedale on the Park and heavily
featured on CNN. The only real differences between that and those of
today, are made possible by advances in technology.
Email, IM and SMS,
voraciously erode the art of one on one, face-to-face conversation -
and I wonder if your handwriting has become as illegible as mine. On
those occasions when I've stayed in Hotels and receive a nicely
handwritten card, I speculate if some form of smart printing was
involved to closely resemble the penmanship of a fountain pen. Vocal
conversations have been reduced to Tweet sized soundbytes, and the
usage of three to six character acronyms has exponentially increased.
Web sites are
swiftly becoming passé, and if you are a business without an
app, a hashtag or some kind of storefront on a SNS [social networking
site] - then you might as well pull down the shutters, and hibernate.
Even the most popular SNS have apps, with this being an integral part
of the mobile world we so enjoyably endure.
Hotels continue to
struggle to find ways in which they can morph SNS into ATMs'. Turning
Lookers into Bookers is an elusive recipe for them. But having said
that, apps are taking over the role of the OTA, especially since
booking windows are reduced - and being made at the last minute -
sometimes on-board the very transport taking them to that destination.
Thanks to technology that can sweep up excess inventory, customers can
now take advantage of late booking windows, which may sometimes yield
better pricing than bookings made 21 days in advance.
The Cloud looms
large - and there are growing concerns over the viability, stability
and security as I pointed out in an earlier BLOG. Interesting
development is that the US Justice Department is now raising concerns
over the Cloud, and how it potentially impacts data security and could
contravene the Patriot Act. Go figure that one!
In an increasing
effort to trim costs, Outsourcing and the use of Managed Services is on
the upsurge. Groups are looking at constructive ways to benefit from
both of them, and yet still maintain Company Standards and manage the
Guest Experience.
The coming year
should prove as interesting as the one WE are currently sun-setting,
and I for one, can't wait to see what it brings.
See you on the other side.
(C) Terence Ronson ISHC |
Contact:
Terence Ronson |