Carol Verret Consulting and Training Consulting Training Seminars |
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5
Simple Hotel Sales
Resolutions You Can Keep! |
December 20, 2011 In this is week before the holiday (and the
week after the
holiday) when the sales world has gone dead, the time is ripe to
formulate resolutions
for 2012 to make sales and revenue management activity more effective
and
efficient. The problem is that we tend
to overcomplicate these instead of keeping them really simple. Why do we love the new iPhone with Siri? The technology may be complex, but the effect
is that it simplifies our lives. We
ask
it questions and it give us answers without having to log into a
browser,
conduct a search and hope that the
correct ‘answer’ is somewhere on the first page. Think about it. The
person who says ‘I want to lose weight in 2012’ is going to get a gym
membership, maybe sign up for a weight loss program but most of these
efforts
are doomed to failure. It is much easier
to say ‘I want to lose ten pounds by the
end of March’. That’s a simple, clear measurable goal. The problem with resolutions is that we over
complicate them
and they become an opportunity to set ourselves up for failure. Simple resolutions should give you the
opportunity to simplify your life! What follows are five really simple
resolutions for sales.
Next week will feature five really simple revenue management
resolutions. Five is manageable -- more than that is chaos. If you ‘fall off the
wagon’ get right back on and don’t beat yourself up! 1. Get supremely organized (my personal
resolution!)Will this be the year that you (and me) finally do this? Don’t force yourself into someone else’s
system of organization – do what works for you.
I use my email like a filing cabinet with tons of folders.
I will
eliminate some of those folders and use those more efficiently so I
don’t have
to rely on the Search feature in my Inbox to locate the things I didn’t
put in
a folder! 2.
Set
goals for your activity so you can achieve your revenue goals. I
love
Google calendar for this as I can color code every type of activity to
ensure
everything is done! I will make it a point to refer to that calendar
every
morning to keep me on track and moving the ball down the field every
day. 3.
Develop and implement a social media system to ensure that you
are maximizing
opportunities. There are a few on the group LinkedIn Strategies – my
favorite
is 7 Steps to Make LinkedIn work. I will
develop my posting strategy for all
social media and incorporate it into my Google calendar and will
finally get on
Google+. 4.
Prospect like crazy! Set a goal to identify X number of new
prospects
each week and stick with it! Don’t just identify them – set up an
approach
strategy to actually contact them no matter how cold they are and
actually
contact them! 5.
Celebrate success – both yours and that of others! Don’t let
pride get
in the way of asking others how they do things well in areas you want
to
improve on. Find a mentor! A mentor can
propel you to achieve success faster than almost anything else I can
think of. If you can’t find a mentor,
consider hiring a
sales coach for period of time to assist you in evaluating yourself
objectively
and building on the things you do well! These are five do-able resolutions. Please feel free to hold me to those that I
have identified I will do with you – email me in three moths and make
sure I’m
on track and I will ask you the same thing. Share your successes . As Oprah said about New Years Resolutions
“Cheers
to a New Year and another chance for us to get it right.”
Carol Verret and Associates Consulting and Training offers training services and consulting in the areas of sales, revenue management and customer service primarily but not exclusively to the hospitality industry. To find out more about the company click on www.carolverret.net. To contact Carol send her an email at [email protected] or she can be reached by cell phone (303) 618-4065. Visit www.hotelsalesblog.com. |
Carol Verret 5910 S. University #C-18, PMB 374 Greenwood Village, CO 80121 Telephone: (303) 618-4065 [email protected] Web Site: http://www.carolverret.com/ Email: [email protected] |