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International Association of Conference Centers Presents Webinar Series
Bright Ideas for Conference Centers

First Topic to be Hybrid Meetings Presented by Samuel J. Smith on December 8, 2011

(St. Louis, MO) – December 2011 – Peter J. Stockmann, President of the International Association of Conference Centers The Americas, announced that the global association will present a webinar on December 8 on hybrid meetings, one of the hottest new trends in meetings and events.

The first in the series of webinars from IACC, “Bright Ideas for Conference Centers” will be presented by Samuel J. Smith, co-founder of EventCamp Twin Cities conference and principal of Interactive Meeting Technology, LLC.  According to Smith, the webinar will instruct participants on how to add a virtual element to the unparalleled face-to-face experience. 
Jerry White, IACC’s Director of Education and Technology, notes that meeting and event planners might already be looking to hybrids as a means of:
  • Drawing wider audiences
  • Bringing participants together from multiple cities or regions
  • Sidestepping travel restrictions
  • Getting hands-on experience with new meeting technologies, and
  • Building online communities that keep participants engaged for weeks after they go home.
White commented, “If your clients are not organizing hybrids today, they will be soon, and hybrid meeting designs are a natural for purpose-built conference centers.  By adding a hybrid option, planners and conference center managers can open up a new revenue stream and reinforce their position as a one-stop resource for clients who expect the very best in innovation and customer service.”

Session Description

Face-to-face and virtual meetings both carry benefits and costs, but the real magic is the ability to combine both in one of the emerging hybrid formats. A successful hybrid meeting is partly about technology, but mainly about effective meeting design.

This webinar will look at how to add a virtual component to face-to-face offerings, and how to create hybrid events that bring together clusters of participants in several different locations.

Learning Objectives

After attending the webinar, you will be able to:
  • Explain the pros and cons of virtual and hybrid formats
  • Attract new audiences by adding virtual attendance to your clients’ meetings, without eroding the face-to-face audience
  • Turn a practical hybrid meetings plan into a new revenue stream for your center
The Bright Ideas Series
Meeting planners look to purpose-built conference centers for bright ideas, creative solutions, and compelling onsite experiences. But in a rapidly changing economy, a unique setting with first-rate meeting services is just the start.

IACC and The Conference Publishers developed the Bright Ideas series to help conference centers keep up with the latest trends in meeting and event design—and to help meeting and event planners understand what they can expect when they look to IACC member facilities for The Conference Center Difference.

Coming Up:

On January 19, 2012, Adrian Segar of Conferences That Work explains How Learning Design Techniques for Small Meetings Can Build Your Business

On March 8, 2012, Mariela McIlwraith of MeetingChange discusses Marketing and Messaging for the Conference Center Concept
Additional information about the Hybrid meetings webinar is available on the IACC website at:
For information about the webinar and to register for this and other webinars, visit:

Founded in 1981, the International Association of Conference Centres is a not-for-profit organization dedicated to promoting understanding and awareness of the conference center industry and to giving member properties the tools necessary to provide an exceptional meeting experience. Active members meet a set of stringent Universal Criteria and agree to a Code of Ethics. Currently, the association includes approximately 400 members from the United States, Australia, Canada, Denmark, Sweden, Belgium, France, England, The Netherlands, Germany and Japan. For more information, visit the website at  IACC = exceptional meeting experiences.

James M. Mahon
914 548 5835

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Also See: International Association of Conference Centers Releases More Videos from their Series Regarding Creating Compelling Meeting Experiences / November 2011

Derek Grimaldi Elected to International Association of Conference Centers (IACC) Board of Directors / October 2011

International Association of Conference Centers Releases Series of Industry Related Videos Based on Creating Compelling Meeting Experiences / September 2011

Chef Jamian Lewis of De Vere Venues Devonport House, London, United Kingdom Wins IACC's Chef of the Year Award in their Copper Skillet Competition / April 2011

International Association of Conference Centers - Americas Presents Scholarships and Awards to Deserving Hospitality Students, Leah Bernick, Eun Jin Lee, Christina Mott and Charlotte Dath / April 2011

International Association of Conference Centers Conducts Customer Roundtables to Gather Feedback, Quantifiable Data, and Usable Market Intelligence to Share with Member Properties / March 2011

The International Association of Conference Centers (IACC) Presents Joan Eisenstodt with The Mel Hosansky Award for Distinguished Service at their 30th Annual Conference / March 2011

International Association of Conference Centers Establishes European Chapter and Creates Representative Board of Directors; the Chapter Adds Four New Member Properties / March 2011

International Association of Conference Centers Names David Haas as New GenX/Y Board Associate / Dec 2010

IACC of the Americas Elects New Officers of the Board of Directors;Pete Stockmann Unanimously Elected President / October 2010

The International Association of Conference Centers of North America Elects New Officers; Tom Cappucci Serves as President / October 2008

Mark DePiero, Sean Anderson, Tom Cole and Melissa Fromento Elected to the IACC Board of Directors / December 2007

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