Hotel Online
News for the Hospitality Executive


Hotel Concepts - Brilliant and Passkey Unite to Provide Group Housing
Integration to Growing Hotel Portfolios

ATLANTA, GA - December 6, 2011 - Effectively booking and servicing hotel room blocks for groups hosting events often requires a high level of personalized service. This level of attentiveness and customization can create a significant drain on hotel resources. Moreover, managing rooming lists often leaves hotels exposed to security risks and possible irreparable damage to a brand's reputation.  
By leveraging standards established by OpenTravel (OTA) and Hotel Technology Next Generation ("HTNG"), Hotel Concepts - Brilliant ("Hotel Concepts") and Passkey International, Inc. ("Passkey") have joined forces to offer an integrated technology between their systems. The new integration will fully connect Hotel Concepts' Integrated Distribution Property Management System ("IDPMS") and Passkey's GroupMAX group reservation technology, promising to improve hotel operation efficiencies, ensure guest data protection and capture new opportunities for group revenue.
"The integration between IDPMS and GroupMAX creates a unified technology platform which removes the limitations and inefficiencies within managing group housing for our clients," says Bas Blommaart, CEO of Hotel Concepts - Brilliant. "Leveraging the unique strengths of both our systems, the seamless and secure interface lends remarkable value in regard to improving operational costs and proactively managing data protection."
First to launch the new Hotel Concepts and Passkey interface is Denver-based Stout Street Hospitality ("Stout Street"), which has deployed the technology at its five centrally managed properties, Magnolia Hotels.  Magnolia Hotels shares a secure, single guest database where they can facilitate the entire group reservation process from a central location. Jeff Parker, vice president of technology with the hotel group, described the interface's impact on Stout Street's group business,
"GroupMAX gives Magnolia Hotels the tools to improve customer communications, increase accuracy and reduce costs related to group reservations. They are a key partner in making Magnolia Hotels competitive with the major hotel brands."
The Hotel Concepts and Passkey interface represents a direct, two-way flow of reservation data, enabling all bookings to be immediately mirrored within both IDPMS and GroupMAX. This automated synchronization of inventory adds up to substantial time savings and abridged risk of data-entry errors for hotel operators.
Additionally, the connectivity now provides meeting planners managing rooming lists a PCI-compliant process to exchange lists containing credit card information online, guaranteeing their attendee's personal data protection and removing any hotel security threats.
The interface also offers single properties and hotel groups such as Stout Street the ability to capture thousands of dollars of additional revenue.  The integrated software network continually updates available inventory within GroupMAX, enabling hotel staff to offer group guests real-time room upgrade options and extended stays, while ensuring optimal inventory allocation.  As an added advantage, both Stout Street and its meeting planners can easily communicate discounted rate promotions to those who have registered for the event but not yet booked a hotel room, encouraging in-block bookings and improved pick-up pace.
For more information regarding the Hotel Concepts and Passkey interface, contact Hotel Concepts at 404-687-0040 or Passkey at 866-649-1539.

About Hotel Concepts - Brilliant  | Hotel Concepts - Brilliant is a leading global provider of advanced property management system (PMS) software solutions to the hospitality industry. Their most recent innovation, the iTesso Enterprise Lodging System, is a revolutionary new concept in technology convergence that encompasses hotel CRS, PMS and distribution technology in a single, cloud-based platform. The system may be used as a central reservation system (CRS) with direct connects to the global distribution systems (GDS) and alternate distribution systems (ADS), or as a distributed multi-property property management system (PMS) with links to the iTesso or third party CRS systems. With four main offices on three continents, Hotel Concepts - Brilliant provides local support to their clients, who range from independent properties to large hotel chains in all regions of the world. For more information, please visit

About Passkey International, Inc. | Passkey ( is the travel industry's de-facto standard hotel booking technology for meetings and events.  The Company's cloud-based platform, GroupMAX, is used by thousands of hotels, destinations and meeting planners worldwide to manage the hotel accommodation process for events of every size.  At the heart of GroupMAX is the ability for clients to offer event-specific web/mobile booking sites for event attendees to book their hotel rooms online while enjoying multiple stay and upgrade options.  With offices in the US, the UK and Singapore, the Passkey global network now includes over 90% of major US and UK Convention and Visitors Bureaus, as well as a wide range of hotels, casinos, resorts, meeting planners, corporations and meeting management companies.  
For more information, contact:

Michael Hughes, Sales Manager
Hotel Concepts – Brilliant USA
Tel: 404-687-0040

Laura Kulas
Passkey International

For media inquiries, contact:
Andrea Roland
Plan A PR & Marketing, Inc.
Tel: 407-905-0608


Receive Your Hospitality Industry Headlines via Email for Free! Subscribe Here

To Learn More About Your News Being Published on Hotel-Online Inquire Here

Also See: Hotel Concepts' IDPMS Software Chosen by Award-Winning Magnolia Hotels; Rollout of new property management system to be implemented at all properties in Magnolia Hotels' urban luxury portfolio / June 2008

Hotel Concepts Announces Strategic Partnership with ClubTec Club Management Software Solution; Industry Leading PMS and Club Management Software Solutions Combine to Help Private Clubs with Lodging Facilities Improve Operational Efficiency / June 2008

To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch

Home | Welcome | Hospitality News
| Industry Resources

Please contact Hotel.Online with your comments and suggestions.