News for the Hospitality Executive |
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HSMAI Names the 29 Advertising
Division Gold Award Winners,
the 74 Public Relations Division
Gold Award Winners and
the 50 Digital Marketing Division
Gold Award Winners
for the Year 2011
Adrian Awards Gala February 27, 2012 McLean, Va. (Dec. 16, 2011) – The Hospitality Sales and Marketing Association International (HSMAI) is proud to announce the 2011 Gold Adrian Award winners, representing this year’s top advertising, public relations and digital marketing campaigns from across the hospitality industry. With nearly 1,000 entries, judging for this year’s Gold Winners category was very competitive. From the entries, HSMAI awarded 29 advertising gold awards, 74 public relations gold awards and 50 digital marketing gold awards. A complete list of this year’s winners can be viewed below or at http://www.adrianawards.com/gallery/gallery.asp. “This year’s Adrian Awards call for entries saw a shift to more digital work and campaigns integrating digital marketing mediums,” said Fran Brasseux, executive vice president of HSMAI. “Judges from this year’s competition remarked on the overall high level of creativity displayed in the entries, with those that also delivered strong results rising to the top.” The judges’ panel shared a variety of key trends and themes amongst the winning entries that distinguished them from the rest of the field. Some of the trends were as follows: For the Advertising division, the Gold-winning entries were:
HSMAI’s Adrian Awards Reception and Gala is the pinnacle event to recognize inspiring best practices in sales and marketing for the hospitality industry. This multifaceted-event celebrates lifetime achievement; award-winning approaches to advertising, public relations, and digital marketing; and the teams that make it all happen. This black-tie networking extravaganza allows key constituents within the hospitality industry to connect with one another. With an anticipated crowd of nearly 1,000, it is a networking and celebratory event unlike any other. The HSMAI Adrian Awards competition is comprised of multiple categories in three entry divisions: advertising, public relations, and web marketing. Additionally, top achievers will be considered for specialty awards: the TravelClick eMarketer of the Year and American Express Loyalty Marketing award. Winners of the second annual Leader in Sustainable Tourism Award presented in conjunction with National Geographic Traveler will also be unveiled at the Gala. Gold winners will be celebrated at the Adrian Awards Gala Dinner Reception, which is co-sponsored by HSMAI and Expedia Media Solutions, and their work will be showcased on-screen as part of the Gala opening. All winning entries will be showcased in the online winner’s gallery. The judging panel for the competition consists of more than 200 industry experts from advertising, public relations, media, and digital marketing disciplines, along with leading members of the travel community. For more information on the HSMAI Adrian Awards competition and Gala please contact [email protected] or visit www.adrianawards.com. About HSMAI The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI’s MEET, Adrian Awards, and Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at www.hsmai.org, www.facebook.com/hsmai, www.twitter.com/hsmai and www.youtube.com/hsmai1. 2011 HSMAI Gold Adrian Award Winners Client: Amelia Island Tourist
Development Council
Digital Marketing DivisionAgency: Paradise Advertising & Marketing, Inc. Entry Title: Amelia Island Visitor Guide Client: Emirates Agency: ISM Entry Title: Emirates A380 Sky Full of Choices Client: Extraordinary Journeys Africa Agency: DQMPR Entry Title: EJ Africa: Falling in Love with East Africa Client: Hilton Head Island-Bluffton Chamber of Commerce Agency: Ogilvy Atlanta Entry Title: Losing It Hilton Head Client: Hilton Worldwide Agency: Publicis Entry Title: Hilton HHonors Client: Hilton Worldwide Agency: Publicis Entry Title: Hilton HHonors Client: Hilton Worldwide Agency: Publicis Entry Title: Hilton HHonors Client: Hilton Worldwide Agency: Publicis Entry Title: Hilton HHonors Client: Hotel Nikko San Francisco Agency: R&R Partners Entry Title: Food & Beverage Ad: California Cuisine with Asian Influence Client: Las Vegas Convention and Visitors Authority Agency: R&R Partners Entry Title: Life is Short. Summer is Shorter. Campaign Client: Las Vegas Convention and Visitors Authority Agency: R&R Partners Entry Title: My Turn Client: Lindblad Expeditions Agency: Lindblad Expeditions Entry Title: Mission Spectacular: An Expedition Into Wonder Client: Lindblad Expeditions Agency: Lindblad Expeditions Entry Title: Galapagos 360 Video Client: Ojai Valley Inn & Spa Agency: LMA Communications Inc. Entry Title: Ojai Valley Inn & Spa Collateral Brochure Client: Mohegan Sun Agency: Outthink Entry Title: Mohegan Sun Hotel Sales Brochure Client: Norwegian Cruise Line Agency: R&R Partners Entry Title: Partners First Campaign Client: Pegasus Solutions Agency: Pegasus Solutions Entry Title: Pegasus in the News at HITEC 2011 Client: Philadelphia Convention & Visitors Bureau Agency: Philadelphia Convention & Visitors Bureau Entry Title: World Premiere of Pennsylvania Convention Center Expansion Client: Skytop Lodge Agency: Anson-Stoner Entry Title: Skytop Lodge “Banner Campaign” Client: Sonoma County Tourism Bureau Agency: Sonoma County Tourism Bureau Entry Title: Speak Sonoma Client: Newfoundland & Labrador Tourism Agency: Target Entry Title: 2011 Find Yourself Campaign Client: Newfoundland & Labrador Tourism Agency: Target Entry Title: 2011 Find Yourself FSI's Client: Newfoundland & Labrador Tourism Agency: Target Entry Title: 2011 Find Yourself TV Client: The Queen Mary Agency: Ypartnership Entry Title: Queen Mary Sea Evil Campaign Client: The Queen Mary Agency: Ypartnership Entry Title: The Queen Mary Sales Brochure Client: TravelShark Agency: TravelShark Entry Title: TravelShark Re-Positioning Campaign Client: VA Enterprises Agency: Anson-Stoner Entry Title: Peter Island Resort & Spa "Villa Bubbly Box" Client: Windjammer Landing Villa Beach Resort Agency: Anson-Stoner Entry Title: Windjammer Landing “Wedding” Ad Client: Rosen Hotels & Resorts Agency: Engauge Entry Title: Rosen Hotels & Resorts Synergy Sales Kit Client: AMResorts
Agency: AMResorts Entry Title: AMRMeetings.com Client: Auberge du Soleil Agency: FINE Design Group Entry Title: Auberge du Soleil Web and Mobile Sites Client: Best Western International Agency: Ideas Collide Entry Title: Travel Faceoff Client: Best Western International Agency: Ideas Collide Entry Title: Best Western Canada Travel Social Microsite Client: Destination Hotels Agency: Sabre Hospitality Solutions Entry Title: Stowe Mountain Lodge Client: DoubleTree by Hilton Agency: DoubleTree by Hilton Entry Title: DoubleTree by Hilton Cookie CAREavan Client: Explore Minnesota Tourism Agency: BarkleyREI Entry Title: Explore Minnesota Client: Hershey Entertainment & Resorts Agency: Hershey Entertainment & Resorts Entry Title: 2012 Hersheypark Teaser Campaign Client: HKHotels Agency: HKHotels Entry Title: HKHotels TripAdvisor success with Sparkling Sunshine method Client: Missouri Tourism Agency: Hoffman Lewis Entry Title: Missouri Tourism Facebook "Likes" Campaign Client: InterContinental Hotels Group Agency: InterContinental Hotels Group Entry Title: "Check it Free" Promotion Client: InterContinental Hotels Group Agency: InterContinental Hotels Group Entry Title: IHG Launches "50FreeFriday" Client: InterContinental Hotels Group Agency: InterContinental Hotels Group Entry Title: InterContinental Concierge Insider Guides iPad app Client: Interval International Agency: Interval International Entry Title: Interval's 35th Anniversary Video Clip Client: Jetwing Hotels Ltd Agency: eMarketingEye Entry Title: Jetwing Hotels Social Media Campaign Client: Jumeirah Group Agency: Jumeirah Group Entry Title: Well-structured & personalised email fleet for outstanding results Client: Las Vegas Convention and Visitors Authority Agency: R&R Partners Entry Title: VisitLasVegas.com Redesign Client: Namibia Tourism Board Agency: MMG Worldwide Entry Title: Namibia Website Client: Mohegan Sun Agency: People Ideas & Culture Entry Title: Mohegan Sun Shine Maker Client: Montana Office of Tourism Agency: MercuryCSC Entry Title: Montanans Speak to Nothing and Influence Travelers Client: Montana Office of Tourism Agency: MercuryCSC Entry Title: Get Lost (in Montana) Client: Ocean Sky Hotel and Resort Agency: VIZERGY Entry Title: Ocean Sky Hotel and Resort Client: Palm Beach County Convention and Visitors Bureau Agency: Palm Beach County Convention and Visitors Bureau Entry Title: 1909 Founders Package Client: Pocono Mountains Visitors Bureau Agency: Masterminds Entry Title: Greater Outdoors Giveaway Facebook Photo Contest Client: Rand McNally Agency: Weber Shandwick Entry Title: America, Start Your Engines! Rand McNally Launches Best of the Road Contest Client: Residence Inn Times Square Agency: CCM Entry Title: Walk NYC App Client: Rosewood Hotels & Resorts Agency: Interactive Sites Entry Title: Rosewood Hotels & Resorts - Property Sites (18) Client: Royal Plaza on Scotts Agency: Royal Plaza on Scotts Entry Title: Leveraging the Viral Effect of Social Media to Reach the World Client: S&L Hospitality Agency: S&L Hospitality Entry Title: KeyLime Cove Retargeting Campaign Client: Destination Resorts Vail Agency: Sabre Hospitality Solutions Entry Title: Destination Resorts Vail Client: Sky Hotels and Resorts Agency: VIZERGY Entry Title: Lake Buena Vista Resort Village and Spa Client: Tourism Vancouver Agency: smashLAB inc Entry Title: InsideVancouver.ca Client: St. Kitts Tourism Authority Agency: Tambourine Entry Title: St. Kitts Website Client: St. Louis Convention & Visitor Commission Agency: St. Louis Convention & Visitor Commission Entry Title: The Meeting Guru Client: Starwood Hotels & Resorts Agency: Starwood Hotels & Resorts Entry Title: Westin For A Better You Client: Starwood Hotels & Resorts Agency: Starwood Hotels & Resorts Entry Title: Love Your Family / Winnie the Pooh – Resort Family Package Client: Starwood Hotels & Resorts Agency: Starwood Hotels & Resorts Entry Title: Westin For A Better You Campaign Client: Newfoundland and Labrador Tourism Agency: Target Entry Title: 2011 Find Yourself Online Client: Newfoundland and Labrador Tourism Agency: Target Entry Title: 48 Half Hours Client: Newfoundland and Labrador Tourism Agency: Target Entry Title: NewfoundlandLabrador.com Client: The Residence Hotels (Tunis-Mauritius-Zanzibar-Maldives) Agency: TravelClick, Inc Entry Title: The Residence (Mauritius, Tunisia, Zanzibar) - Website Client: The Ritz London Agency: TravelClick, Inc Entry Title: The Ritz London Website Client: SeaWorld Parks & Entertainment Agency: travalliance Entry Title: SeaWorld Parks & Entertainment Spacialist Client: Agent@Home Expo Agency: travalliance Entry Title: Agent@Home Expo Client: Virginia Tourism Corporation Agency: Virginia Tourism Corporation Entry Title: Virginia is for Lovers - My Virginia Memory Client: Visit Jacksonville Agency: Visit Jacksonville Entry Title: VisitJacksonville.com Client: Visit Orlando Agency: simpleview, inc. Entry Title: VisitOrlando.com Client: Windjammer Landing Villa Beach Resort Agency: Anson-Stoner Entry Title: Windjammer Landing Website Client: Wyndham Hotel Group Agency: Wyndham Hotel Group Entry Title: Why I Deserve a Summer Vacation Contest Client: Greater Philadelphia Tourism Marketing Corporation Agency: Greater Philadelphia Tourism Marketing Corporation Entry Title: Philly360°® - African-American Marketing Program Public Relations Division Client: Aqua Expedtions Agency: Geoffrey Weill Associates Entry Title: Aqua Expeditions - Food & Wine Client: Arredondo, Wigginton & Associates Agency: LDPR Entry Title: It's Time To Dwell on Melbourne Client: Benchmark Hospitality International Agency: Ken Ellens Communications Entry Title: Top 10 Meeting Trends for 2011, Benchmark Hospitality International Client: Best Western International Agency: Allison & Partners Entry Title: Best Western Lodging Cover Story Client: Canadian Tourism Commission Agency: Weber Shandwick Entry Title: Bonjour Montreal: Kathie Lee & Hoda Take Canada Client: Conrad Maldives Rangali Island Agency: Quinn & Co. Entry Title: Conrad Maldives Turns First Underwater Restaurant into Underwater Bedroom Client: Cunard Line Agency: GolinHarris Entry Title: "A Grand Celebration at Sea:" Cunard Line's Inaugural Rose Parade Float Client: Cunard Line Agency: GolinHarris Entry Title: A Royal Media Moment: CNN Coverage of Queen Elizabeth's Royal Naming Ceremony Client: Denihan Hospitality Group Agency: Quinn & Co. Entry Title: Inside Out Suite at Affinia Chicago Client: Denihan Hospitality Group Agency: Quinn & Co. Entry Title: Outdoor Space at Affinia Hotels Client: Destination Quebec Agency: DQMPR Entry Title: "Tapping Flavors of a Quebec Sugar Shack" , The New York Times Client: Park City Chamber / Bureau Agency: Development Counsellors International Entry Title: Park City: Mountain Magic - Travel + Leisure Client: Embassy Suites Hotels Agency: Emanate Entry Title: Embassy Suites Builds a Social Media Community by Hijacking Online Fandom Client: Embassy Suites Hotels Agency: cs2 advertising Entry Title: Daily Huddle Program Client: Finger Lakes Visitors Connection Agency: Quinn & Co. Entry Title: Finger Lakes Tourism Promotional Agencies 2010-11 Campaign Client: Gansevoort Hotel Group Agency: Nancy J. Friedman Public Relations, Inc. Entry Title: Cover Worth A Thousand Words Client: Greater Fort Lauderdale Convention & Visitors Bureau Agency: M. Silver Associates Inc. Entry Title: "Defrost Your Swimsuit" Client: Red Roof Inn Agency: Hill & Knowlton Entry Title: Red Roof Inn Pets Promotion Client: Red Roof Inn Agency: Hill & Knowlton Entry Title: Red Roof Inn Summer Coupon Book Press Kit Client: Hilton Worldwide Agency: Edelman Entry Title: Hilton HHonors Great Getaway Flash Mob and Flash Sales Client: Hilton Worldwide Agency: Edelman Entry Title: Hilton HHonors Great Getaway Flash Mob and Flash Sales Client: Holliday Companies Agency: Lou Hammond & Associates Entry Title: Holliday Companies - Iron Chef Client: Homewood Suites by Hilton Agency: Homewood Suites by Hilton Entry Title: Books for Kids Library Openings Client: Homewood Suites by Hilton Agency: Homewood Suites by Hilton Entry Title: 84th Annual Macy's Thanksgiving Day Parade Sponsorship Client: Hotel Missoni Agency: MMG Mardiks Entry Title: Best of Hotel Missoni Client: InterContinental Hotels Group Agency: InterContinental Hotels Group Entry Title: Reinventing an American Icon: Holiday Inn Client: InterContinental Hotels Group Agency: InterContinental Hotels Group Entry Title: Hotel Indigo Embraces the Neighborhood: "Locals Know Best" Client: Rani Resorts Agency: Imagine Communications Entry Title: Rani Resorts Client: Insight Cuba Agency: Spring O'Brien Entry Title: Insight Cuba Launches Legal Travel to Cuba Client: Jumby Bay, A Rosewood Resort Agency: Hawkins International PR Entry Title: Jumby Bay Relaunch Featured in Town & Country Client: Kerzner International Agency: LDPR Entry Title: CRUSH Client: Kerzner International Agency: Kerzner International Entry Title: One&Only Ocean Club Launches Physique57® Fitness Retreats Client: New York's Hotel Pennsylvania Agency: LMA Communications Inc. Entry Title: New York's Hotel Pennsylvania - The World's Most Pup-ular Hotel for Westminster Dogs Client: Louisiana Office of Tourism Agency: Deveney Communication Entry Title: Louisiana Tourism's Response to The BP Oil Spill: Reversing the tide for tourism Client: Louisiana State Museum Agency: Peter A Mayer Adv Entry Title: Living with Hurricanes: Katrina and Beyond Client: Louisiana State Museum Agency: Peter A Mayer Adv Entry Title: With $7.5M exhibit, Katrina tragedy finds place in history - USATODAY.com Client: Louisiana State Museum Agency: Peter A Mayer Adv Entry Title: Tales of Katrina told through La. museum exhibit - Associated Press Client: Mandarin Oriental Hotel Group Agency: Lou Hammond & Associates Entry Title: MOLON - Dinner by Heston Blumenthal Opening Client: The Sanderling Resort and Spa Agency: Murphy O'Brien Public Relations Entry Title: The Sanderling Resort and Spa Invites Guests to "Meet Your Meat" Client: New Orleans Convention & Visitors Bureau Agency: Weber Shandwick Entry Title: Chicago Sun-Times Client: Omni Hotels & Resorts Agency: Hawkins International PR Entry Title: Historic Omni Mount Washington Resort Makes Front Page of New York Times Travel Section Client: Panama City Beach Convention & Visitors Bureau Agency: Lou Hammond & Associates Entry Title: Panama City Beach CVB - Television Feature Placement Client: Pure Solutions Agency: M. Silver Associates Inc. Entry Title: Pure Solutions’ Partnership with Hyatt to Launch Hyatt Respire Rooms Client: Royal Caribbean International Agency: Weber Shandwick Entry Title: Cruisin' with Kathie Lee & Hoda on Allure of the Seas Client: S&L Hospitality Agency: S&L Hospitality Entry Title: KeyLime Cove/Great America Partnership Client: San Juan Marriott Resort & Stellaris Casino Agency: Diamond Public Relations Entry Title: Vloggers in Paradise Client: Sonoma County Tourism Bureau Agency: Sonoma County Tourism Bureau Entry Title: Tourism Pays for Sonoma County Client: Starwood Hotels & Resorts Agency: Starwood Hotels & Resorts Entry Title: Royal Wedding Breakfast at The King Edward Toronto Client: The American School of Floral Design Agency: Zapwater Communications, Inc. Entry Title: Flower Power: Kathie Lee vs. Hoda Client: The Breakers Palm Beach Agency: Bonnie Reuben Communications Entry Title: The Breakers Palm Beach - Press Kit Client: The Cosmopolitan of Las Vegas Agency: Susan Magrino Agency Entry Title: The Cosmopolitan of Las Vegas Grand Opening Client: The Greenbrier Agency: Geoffrey Weill Associates Entry Title: The Greenbrier in Travel+Leisure Client: The Plaza Hotel Agency: Susan Magrino Agency Entry Title: The Eloise Suite by Besty Johnson at The Plaza Hotel Client: The Resort at Paws Up Agency: Laura Davidson Public Relations Entry Title: Give me s'more! Glamorous camping isn't your ordinary travel trend Client: The Ritz-Carlton, Laguna Niguel Agency: The Ritz-Carlton, Laguna Niguel Entry Title: The Ritz-Carlton Luxury Meetings Forum Client: The Waldorf=Astoria Agency: Quinn & Co. Entry Title: World's Only True Presidential Suite Goes Live Client: Tourisme Montréal Agency: Laura Davidson Public Relations Entry Title: Montréal will bring out the be(a)st in you! Client: Travel Guard Agency: MMG Mardiks Entry Title: Travel Guard North America Client: Trump International Hotel & Tower New York Agency: Middleton & Gendron Entry Title: Trump Royal Wedding Experience Client: Trump SoHo New York Agency: LDPR Entry Title: The Hippest One-Year-Old in NY - Trump SoHo New York Client: Turkish Culture and Tourist Office Agency: M. Silver Associates Inc. Entry Title: Turkish Culture and Tourist Office "All Around Istanbul..." in "ForbesLife Magazine", March, 2011 Client: Uncharted Africa Safari co. Agency: Imagine Communications Entry Title: Ralph Bousfiled, Uncharted Africa Safari co. Client: United States Virgin Islands Department of Tourism Agency: M Booth Entry Title: Secret Sites - Locals Only USVI Client: United States Virgin Islands Department of Tourism Agency: M Booth Entry Title: WCVB-TV ABC: Boston's Channel 5 "Chronicles" - Chronicles of St. John, USVI Client: VA Enterprises Agency: Anson-Stoner Entry Title: Peter Island Resort & Spa "Sports Illustrated" Client: VISIT FLORIDA Agency: VISIT FLORIDA Entry Title: The Great VISIT FLORIDA Beach Walk Client: Wagstaff Worldwide Agency: Wagstaff Worldwide Entry Title: Craigie On Main / Bon Appétit Client: Wagstaff Worldwide Agency: Wagstaff Worldwide Entry Title: LYFE Kitchen / Chicago Tribune Client: Omni Hotels & Resorts Agency: Weber Shandwick Entry Title: Omni Hotels & Resorts and the Global Hotel Alliance Client: Bahamas Ministry of Tourism Agency: Weber Shandwick Entry Title: ABC News Now: Harbour Island, Bahamas Client: Wildcatter Ranch & Resort Agency: Tucker & Associates Entry Title: Wildcatter Ranch & Resort - Wounded Warrior Projet Odyssey Client: YOTEL Agency: DKC Entry Title: YOTEL New York at Times Square West Opening Client: Greater Philadelphia Tourism Marketing Corporation Agency: Greater Philadelphia Tourism Marketing Corporation Entry Title: The President's House: Freedom and Slavery in the Making of a New Nation Client: Pinehurst Resort Agency: Conover Tuttle Pace Entry Title: Restoring the Spirit of Pinehurst |
Contact:
Lindsay Stout 214-443-7586 [email protected] Bo Morris 407-377-6867 [email protected] |