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Fred Cerrone, President and CEO of Hotel Equities, Named to the
Board of Directors of the Atlanta Hospitality Alliance

ATLANTA (December 21, 2011) –At its December meeting, the Atlanta Hospitality Alliance (AHA) named Fred Cerrone to its Board of Directors.  Mr. Cerrone serves as President and Chief Executive Officer of Hotel Equities ( ), an Atlanta-based hotel management, development and consulting firm.

Mr. Cerrone joins a distinguished group of Atlanta hospitality industry executives on the board of the organization that was formed in 2009 with a focus on professional development, networking and charitable endeavors.  Monty Levy, Senior Vice President at HREC Investment Advisors, serves as president of AHA.

“I am honored to serve the hospitality industry in Atlanta,” said Mr. Cerrone.  “I am fully committed to building a strong network of professionals who will work together to educate, promote and grow our industry in Atlanta.”

Fred Cerrone's hospitality career spans a four-decade progression from desk clerk at Boston's largest hotel to managing operations for hotels throughout the country to launching Hotel Equities, his own company, in 1989.   A general manager at age 21 and twice recognized as "General Manager of the Year" by national hotel franchises, Mr. Cerrone has hospitality in his blood. After many years in key positions with top hotels, he founded Hotel Equities and became a Marriott franchise partner.  Other major franchise partnerships soon followed.  With more than 40 hotels in its portfolio at present, Hotel Equities continues its successful growth.

Mr. Cerrone holds an M.B.A. from Georgia State University and an A.S. in hotel and restaurant management from Miami Dade College. He holds the prestigious Certified Hotel Administrator designation through the American Lodging Association. Cerrone also serves on the advisory board for Georgia State University's Cecil B. Day School of Hospitality, and the Robinson College Board of Advisors.

About Hotel Equities
Hotel Equities (HE) is an Atlanta-based full-scale hotel management, development and consulting firm. Frederick W. Cerrone, CHA, serves as President and CEO.  HE presently holds more than 40 properties in its portfolio. For more information, visit

About Atlanta Hospitality Alliance
Atlanta Hospitality Alliance is a coalition of hospitality industry professionals working to promote the interests and welfare of its members by providing a platform for networking, education and promotion of the hospitality industry.  For more information, visit


Margaret M. Jones
Director of Public Relations, Hotel Equities

Andrew Pace
Vice President of Development, Hotel Equities
678.578.4444, x 23

Angela Raub
Director of Business Development, Hotel Equities
678.578.4444, x 16

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Also See: Hotel Equities Names Barry Wabler as Vice President and Chief Financial Officer / December 2011

Hotel Equities Assumes Management of the 83-room Fairfield Inn in Clearwater, Florida, Owned by CDE Hotel Properties / November 2011

Hotel Equities Appoints Deanna LoRusso as Operations Coach for a Number of Hotels in their Portfolio / October 2011

Hotel Equities Appoints Elizabeth Derby as Vice President of Sales and Marketing / September 2011

Hotel Equities to Manage the 71-room Hampton Inn and the 64-room Sleep Inn in Stony Creek, Virginia / September 2011

Hotel Equities Names Gary Faehr as General Manager for the 118-room Hampton Inn Jacksonville Downtown I-95 in Florida / August 2011

Hotel Equities to Manage the 118-room Hampton Inn Jacksonville-I-95 Central Hotel in Jacksonville, Florida; Extensive Renovation is Planned for the Property / August 2011

Hotel Equities Opens the 78-room Fairfield Inn & Suites Holiday Tarpon Springs in Holiday, Florida / July 2011

Hotel Equities and BDK Associates Open the 108-suite SpringHill Suites by Marriott in Lake Charles, Louisiana / June 2011

Hotel Equities and Premier Hotel Corporation Form Joint-Venture Partnership for Management of Seven Hotels in Premier's Portfolio / April 2011

Hotel Equities Appointed Receiver of 80-room Fairfield Inn & Suites at Savannah Airport in Savannah, Georgia / March 2011

Barry Wabler Appointed as Chief Financial Officer for Hotel Equities / March 2011

Hotel Equities Selected to Manage the 58-room Hampton Inn in West Jefferson, North Carolina / February 2011

Hotel Equities Cuts Ribbon for New 102-room Courtyard by Marriott in McDonough, Georgia / January 2011

Hotel Equities Names Angela Raub the Director of Business Development / January 2011

Tamara Markham Promoted to Vice President of Operations for Hotel Equities / December 2010

Hotel Equities Adds Nancy Curtin Morris as Training and People Development Coach / October 2010

Ribbon Cut for the 80-room Fairfield Inn & Suites by Marriott in Commerce, Georgia; Kelly Brower the Opening General Manager / October 2010

 Hotel Equities Completes Total Renovation 20 Year Old Hampton Inn in Stone Mountain, Georgia / September 2010

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