News for the Hospitality Executive
| by Pedro Colaco
eMarketer estimates that Facebook growth will come to a screeching halt at only 13% this year after about 40% growth in 2010 and over 90% in 2009.
More importantly, user behavior, led by the US, is showing that social fatigue is setting in: video uploads show sub-5% growth and categories like application installation and virtual gifts declining more than 10% year-over-year.
These trends clearly point out that Facebook’s growth years are behind us, and that after the hunting years, now it’s the time for harvesters to settle in. While sweepstakes may still be fairly successful on Facebook in the short-term, to make a Facebook page successful it has to be an engaging experience (more on this at 5 tips for a strong Facebook page.
However, the hotel business is still dominated by hunters that look for criteria like ADR, occupation and RevPAR as the be-all-end-all of hospitality success. And this is why many are turning to twitter. Twitter is the perfect hunting ground. An open community, where brands have settled in successfully both for improving customer service, but also for offering deals, much like flash sites do. This article offers 5 tips for having a successful hunting campaign on twitter:Five tips for engaging guests on twitter
All resources provided courtesy of GuestCentric. For more information please visit: http://www.guestcentric.com/shortmovie/
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