BANGKOK, Thailand
(September 5, 2011) Siam Hotels & Resorts, comprising the
Siam City Hotel,
Bangkok; Siam Bayshore Resort & Spa, Pattaya; Siam Bayview Hotel,
Pattaya;
and The Siam, Bangkok, is planning a refurbishment and development
worth
several million baht over the next nine months. The move aims to
exploit new
optimism in the Thai tourism industry after its plunge last year and to
reinvigorate the brand moving forward into 2012.
Marisa Sukosol
Nunbhakdi, executive vice president of the Siam Hotels, says
developments and
renovations will be ongoing throughout the remainder of this year and
early
next. Adding that many of the tasks being undertaken are long overdue
and will
give the prestigious properties a much-needed facelift and charisma
boost in
what is fast becoming a very competitive and crowded tourism landscape.
The locally owned and
operated hotel group plans to spend 100 million baht to renovate its
existing
hotels in two of Thailand’s most popular tourist destinations:
Bangkok and
Pattaya. Bangkok's grande dame, the Siam City Hotel (re-launching in
2012 as ''
The Sukoso''), is to have its foyer, lobby lounge, Patummat restaurant
and
public areas revamped in a chic and cosmopolitan style, but one still
reflective of the owning family's love and admiration of art. In
Pattaya, the
Siam Bayview Hotel on Beach Road beside CentralFestival mall is also to
have
its open-air lobby updated, along with several types of guest rooms.
These
changes will complement the hotel's already recently renovated deluxe
rooms,
six special theme suites and The View meeting space.
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New
Lobby Bar, Siam City Hotel, Bangkok |
Theme
Suite, Siam Bayview Hotel, Pattaya |
Two separate side
projects due for completion in January 2012 and April 2012 respectively
will
see Siam Hotels launch The Siam (39 rooms) super luxury boutique
property in
Bangkok, on the famed Chao Phraya River, and the Miami-inspired Wave
(21 rooms)
in downtown Pattaya overlooking the bay. Both projects are imbued with
a unique
and stunning art deco theme. Most notably, The Siam has been designed
by the
internationally renowned architect and interior/landscape designer Bill
Bensley.
Besides revving up its
competitive edge, Siam Hotels is also using the sprucing up of its
existing
properties, the opening of The Siam and development of Wave to launch
its new
identity: Sukosol Hotels (under the corporate banner ''Sukosol Grou'').
The new
identity will mark the hotel Group's transition into a new era of
stewardship
with a third generation of Sukosols joining their indomitable mother
and
company president, Kamala Sukosol, at the front lines of the family
business.
As before, the new brand will continue to focus on creating distinctly
different properties with alluring ambiance, superlative guest comfort,
attention to detail and Thai authenticity.