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Shift4 to Host Tokenization Webinar for Retail Professionals

LAS VEGAS - Wednesday, September 7, 2011 — Shift4 Corporation, the world's largest independent payment gateway and creators of tokenization, will host a Webinar titled, Are You Asking the Right Questions About Tokenization?, to educate retail professionals on the benefits of tokenization and the dangers of weak or incomplete security solutions.

"There's a lot of buzz about tokenization right now, and people are looking for an authoritative source of information," said Shift4 CEO Dave Oder. "The Payment Card Industry Security Standards Council recently released guidelines on tokenization, but they left a lot to be desired."

Shift4 hopes that helping merchants understand the original intent of tokenization will allow them to make an educated decision when selecting a vendor or solution.

"As tokenization becomes an industry standard, we are increasingly seeing organizations promoting solutions that are 'tokenization in name only,'" said Shift4 Vice President of Business Development Bob Lowe, who will present the Webinar. "These solutions don't carry nearly the same level of security or flexibility as the tokenization we designed and released to the industry back in 2005."

The Webinar, to be held September 15, 2011, at 11:00 a.m. PDT, will provide merchants searching for a tokenization solution with the questions they should ask as well as the "answers" that should raise red flags.

After the Webinar, attendees will receive a blank RFI document they can submit to potential tokenization vendors. The RFI contains more than 50 questions to ensure merchants get all the information they need.

"Our aim for this Webinar is to help retail professionals cut through the hype and marketing-speak surrounding incomplete tokenization solutions," Lowe said. "We'll address the values of tokenization over encryption and how they apply to forthcoming technologies and Visa's recent announcement regarding EMV."

Those interested can register for the Webinar by visiting

About Shift4 Corporation
Founded in Las Vegas in 1994, Shift4 Corporation is the largest independent payment processing gateway in North America, serving more than 20,000 clients in several industries, including Hospitality, Retail, Food & Beverage, Mail/Telephone Order, and e-Commerce. Boasting more than 350 POS/PMS integrations and maintaining absolute bank- and processor-neutrality, Shift4 is proudly merchant-centric, helping clients secure the best discount rates while providing industry-leading security, speed, and reliability. Recognized as a pioneer of Tokenization, Shift4 has processed more than a billion tokenized transactions since it coined the term in 2005. Shift4's DOLLARS ON THE NET solution provides unparalleled pre- and post-settlement auditing capabilities, fraud protection, and drastically simplified PCI-compliance. For more information, visit

Gianna A. Vivo
Shift4 Corporation
702-597-2480, ext. 43300

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Also See: Novexsys Integrates with Shift4 to Bring Added Security and Simplicity to Their Merchants / July 2011

Shift4 and Digital Dining Announce New Integration That Completely Removes Cardholder Data From POS / July 2011

Bob Lowe Promoted to Vice President of Business Development at Shift4 / June 2011

Shift4 to Host Tokenization Webinar for Hospitality Professionals / May 2011

Wolfgang Puck Fine Dining Group Chooses Shift4's Payment Gateway / April 2011

Industry Veterans Shift4 Corporation and Squirrel Systems Collaborate to Offer a Powerful Payment Solution to the Hospitality Industry / April 2011

Shift4 Brings a Higher Standard of Payment Processing to Microsoft Dynamics RMS Users / April 2011

Shift4 Integrates With CVPS -- Bringing Simplicity to Frontline Staff and Management Alike / March 2011

Shift4 Corporation to Waive Start-Up Fees for Gift Card Services to New and Existing Customers / June 2010

First Data Validates Efficacy of "Emerging" Payment Security Technology Available Since 2005 / September 2009

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