News for the Hospitality Executive
WASHINGTON, D.C., September 12, 2011—Officials of Recreation One Stop (R1S), a program of the federal government dealing with online travel, reservations, and vacation trip planning on public lands, today announced that it will host a unique “Explore Your America” outreach event October 17-19, 2011, at the DoubleTree by Hilton Hotel in Bethesda, Md. The purpose of the event is to familiarize hospitality focused technology and marketing groups with Recreation.gov (www.recreation.gov), one of the top recreation websites in the world with more than 11 million page views, 1.6 million reservations and $80 million in recreation fees on an annual basis.
“Recreation.gov is the exclusive online portal to explore recreation opportunities available on U.S. federal lands,” said Lynne Beeson, R1S program manager. “This event is designed for businesses who may want to bid on the opportunity to sustain, grow and re-imagine this high volume online reservation portal. We view this as an opportunity to rethink how to best market and support travel-related services on public lands. Technology has taken huge strides over the past few years, and we believe there is tremendous opportunity to dramatically upgrade the way we interact with our customers.
“The ‘Explore Your America’ event will not only allow companies to better familiarize themselves with our technology portal, but it also provides a forum for those same companies to make recommendations on the future of the site,” Beeson added. “In the final analysis, we’re looking for hospitality focused technology and service companies that are interested in operating the site and its potential accompanying support elements, such as reservations, call centers, mobile applications and social media capabilities.”
At the event, R1S will outline the approach the government will use to continue discussions with vendors who are interested in eventually redesigning and repurposing the existing portal. “By attending this once-in-a-lifetime event, companies who wish to pursue the forthcoming opportunity will have the chance to meet with the final decision makers in the earliest stages of the process,” added Beeson. “This is more than just a learning opportunity for participants; it is an excellent first step towards demonstrating one’s strategic, tactical and technical capabilities, as well, to the people who ultimately will decide the future of R1S.”
For more detailed information, including registration for the “Explore Your America” event, please visit http://www.team-psa.com/2011recreationoutreach/default.asp.
Recreation One Stop:
The Recreation One-Stop initiative makes it easier for citizens to plan a vacation and make a reservation for a campsite, cabin, tour or permit at Federal recreation sites. The initiative provides a customer-friendly recreation portal (www.recreation.gov) with information for planning visits to more than 3,200 Federal recreation sites.
Lynne R. Beeson
R1S Program Manager