Sept. 16, 2011--The owner of the Tropicana Las Vegas has a new board member.

Marketing expert Michael Ribero of Palo Alto, Calif., on Thursday was named the fifth director by the board of Tropicana Las Vegas Hotel & Casino Inc.

He was nominated to fill the vacant position by Tropicana Las Vegas investor Onex Corp. of Toronto as one of its designees on the Tropicana board.

The Tropicana said Ribero is a consultant to the media, entertainment and hospitality industries and most recently was CEO of IdeaCast Inc., a television advertising company, from November 2008 until its sale in July 2009.

The Tropicana said that Ribero earlier was the CEO of Reactrix Inc., an out-of-home advertising company, from May 2003 until October 2008. From 2001 until 2003, he was president of Brierley & Partners, a direct marketing and customer loyalty solutions provider; and president of e-Rewards Inc., a loyalty based spin-off of Brierley & Partners.

Ribero earlier worked as an executive in the video gaming industry for publishers Midway Games, Radical Entertainment and SEGA.

In the hotel and airline industries, Ribero has served as executive vice president and chief marketing and strategy officer of Hilton Hotels Corp.; and as vice president of marketing programs of Eastern Airlines.

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