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London Hotels Have Worst Reputation in Europe

According to Online Reputation Ranking Completed by
Hotel Price Comparison Website, trivago

LONDON, September 7, 2011 - Out of 1000 evaluated cities and towns in Europe, London hotels have been given the lowest collective score by travellers.

The hotel price comparison website has put together a ranking of European and British cities according to the online reputation of their hotels, and concludes that out of over 1000 European cities, London has the worst reputation among travellers.

The results of the study show that hotels in London and Birmingham have a much lower reputation than hotels based in other European countries and cities. Out of 100 points, London and Birmingham hotels have a collective score of 72.2 and 74.15 respectively. Of course, factors such as room price and hotel quality tend to affect review scores heavily, and this may partly explain why an expensive city such as London might receive lower scores than others. Nevertheless, such price and quality considerations are true for all cities, and in contrast to London and Birmingham, many other cities have significantly better ratings: Berlin has an average score of 78.88, Madrid has a score of 78.35 and Rome is at 77.14. In fact, out of 1000 cities evaluated, the only cities to fare worse than London are the Maltese city of Sliema (71.00) and the small Spanish towns of Lloret del Mar (69.57) and El Arenal (66.78).

Brussels, Geneva and Amsterdam also have bad reputations

London and Birmingham are joined at the bottom of the ranking by major city destinations such as Copenhagen (74.29), Amsterdam (74.42), Paris (74.58) and Geneva (74.88). The hospitality industries of these cities - destinations popular among tourists and business travellers alike - have clearly not impressed the travellers who have stayed there.

It might be surmised that city size or popularity leads to lower hotel ratings, but further evidence shows that this is not the case; the cities with the best hotel reputations in Europe easily reach scores above 80 out of 100. The German city of Dresden is at the very top, with an average hotel rating of 82.32. It is followed by Krakow, with a score of 81.09 and by the Belgian town of Bruges, whose average hotel rating is 81.03. Other important tourist destinations such as Venice (80.72), Barcelona (79.32), Budapest (80.24), Florence (79.75), and Berlin (78.88) equally demonstrate that cities can achieve excellent hotel reputations despite receiving significant numbers of tourists or business travellers each month.

Belfast, Canterbury and Cardiff the best rated cities in the UK

On a national scale, the hotel industry in the UK ranks fairly well. The top rated cities in the UK consist of Belfast, Cardiff and Canterbury, whose scores range between 79 and 81 out of a hundred. Scottish destinations have also earned good reputations, with big cities like Edinburgh and Aberdeen achieving scores of 78.63 and 77.88 respectively. Glasgow's reputation is less stellar, but still respectable with an average hotel rating of 75.95. In England, popular city destinations such as Liverpool (78.78), Manchester (77.37) and Oxford (76.51) all have achieved good hotel scores. Birmingham, however, joins London with one of the worst hotel ratings in both the UK and Europe - 74.15. It is joined by Coventry (72.80), Brighton (73.64) and Portsmouth (74.08) as the lowest scored cities in the UK.

The study is based on European cities and towns with more than 50 hotels. Taken into consideration were over 28 million reviews, found on trivago and its partner booking sites.

Freedom to publish with reference to

trivago Hotel Online Reputation Ranking
The 50 most popular European destinations on trivago:

Online Reputation
Online Reputation
Dresden 82.32 Stockholm 77.92
Krakow 81.09 Nuremberg 77.81
Bruges 81.03 Hannover 77.45
Venice 80.72 Manchester 77.37
Bologna 80.69 Athens 77.35
Budapest 80.24 Cannes 77.18
Florence 79.75 Rome 77.14
Bucharest 79.6 Hamburg 77.09
Valencia 79.6 Cologne 76.77
Prague 79.51 Munich 76.53
Barcelona 79.32 Düsseldorf 76.5
Sofia 79.14 Oslo 76.22
Salzburg 79.12 Milan 76
Lisbon 79.02 Glasgow 75.95
Berlin 78.88 Lyon 75.35
Grenada 78.8 Nice 75.11
Edinburgh 78.63 Stuttgart 74.98
Palermo 78.56 Brussels 74.94
Istanbul 78.52 Frankfurt 74.88
Turin 78.5 Geneva 74.69
Seville 78.49 Paris 74.58
Madrid 78.35 Amsterdam 74.42
Vienna 78.33 Copenhagen 74.29
Dublin 78.12 Birmingham 74.15
Naples 78.09 London 72.2

trivago Hotel Online Reputation Ranking

The most popular British destinations containing more than 50 hotels on trivago:

City Online Reputation
Belfast 81.44
Canterbury 79.21
Cardiff 79.15
Liverpool 78.78
Durham 78.70
Edinburgh 78.63
Bath 78.59
Sheffield 78.43
Leeds 78.21
York 78.15
Lincoln 77.93
Aberdeen 77.88
Plymouth 77.75
Blackpool 77.37
Manchester 77.37
Exeter 77.30
Norwich 77.12
Swansea 77.03
Oxford 76.51
Southampton 76.18
Glasgow 75.95
Cambridge 75.14
Leicester 75.04
Birmingham 74.15
Portsmouth 74.08
Brighton 73.64
Coventry 72.80
London 72.20

About trivago
Travellers find the ideal hotel for the best rate on The online service compares the hotel rates of over 100 booking sites for 500,000 hotels worldwide. In addition, trivago has integrated over  28  million  hotel  reviews  and  shows  the  overall  rating  for  each  hotel.  trivago does  not  just compare the prices of online hotel booking sites, but also the rates. Users can see whether breakfast is included, if any cancellation fees apply, and whether payment by credit card is available. trivago is  the  first "Freestyle" metasearch  engine:  travellers  are  able  to  search  by  holiday  region,  city or hotel  name.  With  its  headquarters  in  Dusseldorf,  Germany,  trivago  was  founded  in  2005  and currently operates 26 international country platforms.

Romain Hefti
PR Manager
Tel.: +44(0)2030-025-995

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