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International Association of Conference Centers Releases Series of Industry
Related Videos Based on Creating Compelling Meeting Experiences

(St. Louis, MO) – September 2011
– Peter Stockmann, President of IACC Americas, announced the release of 14 video clips on content-rich topics related to the meeting experience.  The videos are all based on IACC’s third Thought Leader Summit and subsequent white paper “Creating Compelling Meeting Experiences” at IACC’s 30th annual conference. 
John Potterton, CMP, facilitator of the event and recipient of IACC’s Award of Excellence and Pyramid Award, stated, “the videos are designed to “educate meeting professionals on the components, skills and elements that are necessary to create a compelling meeting experience.”
Broadcast live and webcast around the world from the Kellogg Center at Gallaudet University in Washington, DC, the event focused on brain-compatible learning, creating productive and memorable experiences, and measuring their impact. 
The diverse panel included an authority on fully engaged adult learning and conference design; an expert on breakthrough learning; a member of the Steering Committee of the much-anticipated “Project Meeting Architecture;” a designer of furnishings and meeting spaces; a seasoned planner at an IACC conference center and a guru on incorporating social media into the meeting experience.
According to Potterton, the purpose of the summit was “to help conference center professionals and meeting professionals raise the bar on the meetings and events they create within their own organizations; to give them new knowledge on how to create compelling meeting experiences that engage participants; and to assist them in transforming meetings in a way that drives business results. “
A wide variety of topics from the Thought Leader Summit included:
  • Searching for the proper measurement of what meetings deliver for organizations.
  • The role of conference centers in maximizing ROI for customers.
  • The effect of physical spaces on a meeting’s effectiveness and ROI.
  • Introducing different elements into a space to improve attendee performance.
  • The role of food and beverage in maximizing a meeting’s ROI.
  • How conference centers can be a part of the “meeting architecture” process.
  • The role of planners and conference centers in making meeting content more effective.
  • The role of conference centers in enhancing meetings through technology.
  • The role of conference centers in shaping the customer experience of the future.
The entire white paper: “Creating Compelling Meeting Experiences” is available here.  
IACC will release two separate video clips from the summit every month between September 2011 and April 2012, starting with:
Elements Necessary to Create a Meaningful Learning Experience
Available at:
Achieving Owner and Customer Satisfaction
Available at:

Other segments will include:  Stimulating the Brain to Avoid Boredom, The Role the Conference Center Can Play Partnering with Customers to Achieve Success, and Ideas for Creating High Impact Events.  The clips will be available in the new LIVE LEARNING CENTER on the IACC website at:

Founded in 1981, the International Association of Conference Centres is a not-for-profit organization dedicated to promoting understanding and awareness of the conference center industry and to giving member properties the tools necessary to provide an exceptional meeting experience. Active members meet a set of stringent Universal Criteria and agree to a Code of Ethics. Currently, the association includes approximately 400 members from the United States, Australia, Canada, Denmark, Sweden, Belgium, France, England, The Netherlands, Germany and Japan. For more information, visit the website at  IACC = exceptional meeting experiences.

James M. Mahon
914 548 5835

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The International Association of Conference Centers of North America Elects New Officers; Tom Cappucci Serves as President / October 2008

Mark DePiero, Sean Anderson, Tom Cole and Melissa Fromento Elected to the IACC Board of Directors / December 2007

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