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10 Ways to Win More Group Business

We wanted to send  a note and introduce Cvent, the world’s largest meetings management technology company.  As 2012 rapidly approaches, it is time for hoteliers to set marketing budgets and sales goals.  We have created a white paper with 10 best practices to help you capture more group business from meeting planners and thanks to Cvent’s recent investment of $136 million, we are focused on building the Cvent Supplier Network to be your largest and most qualified source of group business.  In 2011, our planners will source almost $4 Billion of meeting business through the Cvent Supplier Network.   In 2012, we forecast that our planners will send over $5 Billion through our system. 

You'll Learn:
  • 10 proven techniques for winning more group business through online channels
  • How to increase visibility on eRFP networks
  • Advice for crafting RFP responses that leave planners with a positive impression of your venue
  • To use your proposal introduction to make your venue stand out from the pack
  • How analyzing your RFP response efforts over time can help improve your win ratio
  • Tips for using online tools to increase efficiency, allowing you to respond to more RFPs
Click here to download your complimentary copy of the white paper.  You can also learn more about how to increase your group business potential on our new hospitality marketing blog

We would like to discuss how Cvent can help you capture more group business by marketing your property in innovative ways. Please contact George Shagoury at You can also learn more about the Cvent Supplier Network at one of our webinars.
We look forward to talking with you about how Cvent can help you win more group business in 2012.
About Cvent
Founded in 1999, Cvent is the world’s largest meetings management technology company and has over 800 employees worldwide. Cvent offers web-based software for meeting site selection, online event registration, event management, e-mail marketing, and web surveys, and helps over 90,000 users in 40 countries manage hundreds of thousands of events, surveys and e-mail campaigns. The company has processed over $2 billion in online payments and has managed over 30 million event registrations and survey responses for its clients. Cvent is a leading authority on Strategic Meetings Management (SMM), and the company’s technology has been used to implement SMM programs for many of the world’s largest corporations. For more information, please visit

George Shagoury

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Also See: Marriott Integrates Internal Inventory System Exclusively with the Cvent Supplier Network; Integration Will Enable Marriott to Provide Faster, More Comprehensive Responses to Meeting and Event Planner Request for Proposals / September 2011

Q4 2010 Growth of 50 Percent Caps Cvent’s Strongest Year Yet; Company Adds Over 3,000 New Customers in 2010; Grows Annual Revenue 41 Percent / February 2011

Cvent to Drive $2.5 Billion in Unique Group Business to Hotels in 2010; Expects to Grow to $4 Billion in 2011 / November 2010

Cvent Announces New Technology Relationship with Hyatt; Streamlined RFP Technology Is Intended to Increase Efficiency for Hyatt and Cvent’s Meeting Planners /April 2010

Kimpton Hotels & Restaurants Featured on the Cvent Supplier Network to Target Group Meetings Business / February 2010

Cvent is Now the Largest Source of Meeting RFPS in North America; Cvent Supplier Network Accomplishes Hockey-Stick Growth in 2009 by Sending 100,000 RFPs to Meeting Venues in Q4 2009 / February 2010

Cvent Supplier Network Spans the Globe Profiling 100,000 Meeting Hotel and Event Venues; Expanded Worldwide Site Selection and eRFP Service to be Showcased at the 2009 EIBTM Exhibition / November 2009

ConferenceDirect Selects Cvent Supplier Network as Hotel RFP Platform / July 2009

Cvent Announces Strategic Partnership with Starwood Hotels; Hotels Leverage Online Advertising to Capture Meeting Planner Audience / June 2009

Cvent CEO Reggie Aggarwal Named Ernst & Young Entrepreneur Of The Year® 2009 Award Winner in Greater Washington; Award Recognizes Entrepreneurial Excellence in IT Services Category / June 2009

Hilton Selects Cvent Supplier Network as New Lead Channel For Group Business / June 2009

Cvent Partners with Hyatt to Increase Group Business to Hotels; Hyatt Promotes Complete Portfolio on Cvent Supplier Network / April 2009

Marriott Increases Group Business on Cvent Supplier Network; New Partnership to Promote Marriott Hotels with Meeting Planners / April 2009

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