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Hotel Equities Appoints Elizabeth Derby as
Vice President of Sales and Marketing

ATLANTA (September 20, 2011)
–Atlanta-based Hotel Equities ( recently promoted Elizabeth Derby to the position of Vice President of Sales and Marketing.  She reports directly to Hotel Equities President & CEO Fred Cerrone and sits as a member of the Hotel Equities Strategic Alliance Leadership Team, the executive committee responsible for casting the company vision and orchestrating its growth.
Ms. Derby joined Hotel Equities, a hotel development and management firm, 14 years ago as Director of Sales & Marketing for the company’s portfolio that numbered only four hotels at the time.  Today, the firm includes 25 sales directors serving more than 50 properties in six states from Virginia to Louisiana. 
In addition to the sales and marketing strategy for Hotel Equities, Ms. Derby oversees the firm’s public relations strategy and implementation, including media relations and the quarterly company newsletter.  Responsible for the firm’s website and its marketing materials, she spearheaded the revitalization of the company logo and all print materials.  She supervises the revenue management function at the corporate level and also assists the hotels with setting overall sales and marketing strategies to maximize revenues.
“Elizabeth is a seasoned sales professional whose expertise makes her an outstanding asset to our organization,” said HE President and CEO Fred Cerrone.  “A proven and respected leader, she sets the bar high for our associates.”
With more than 28 years in the hotel business, Elizabeth joined Hotel Equities in Atlanta in 1997. Prior experience included sales positions at the The Mills House Hotel in Charleston, the Memphis Marriott, the Lowell Sheraton, and the Charlotte Marriott Executive Park. Elizabeth began her career at the Kiawah Island Resort near Charleston, South Carolina.
A member of the board of the Hospitality Industry Ministries organization in Atlanta, Ms. Derby has held positions on the Fairfield Inn by Marriott Marketing Franchise Committee and the Marriott E-Commerce Franchise Committee.
Ms. Derby holds a B.S. degree in Administrative Management from Clemson University.  She enjoys antiquing, reading, and spending time with her two children.  A resident of Lawrenceville, Georgia, she is the mother of a daughter and a son.

About Hotel Equities
Hotel Equities (HE) is an Atlanta-based full-scale hotel management, development and consulting firm with more than 50 properties presently in its portfolio. Frederick W. Cerrone, CHA, serves as President and CEO.  For more information, visit


Margaret M. Jones
Director of Public Relations, Hotel Equities

Andrew Pace
Director of Development, Hotel Equities
678.578.4444, x 23

Angela Raub
Director of Business Development, Hotel Equities
678.578.4444, x 16

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