|
News for the Hospitality Executive |
 McLean,
Va. (July 14, 2011) – The Hospitality Sales and Marketing Association
International (HSMAI) will recognize notable campaigns that ‘made their
mark’
in the travel industry this year with its annual Adrian Awards. For the
55th
time, the HSMAI
Adrian Awards will honor inspired advertising, digital marketing
and
public relations in the travel industry. The annual event signifies the largest and most prestigious travel marketing competition and will open its call for entries Friday, July 15. The early deadline for entries is Sept. 2, 2011, and the final deadline is Sept. 16, 2011. “The Adrian Awards exemplifies the industry’s cream of the crop,” said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI. “Our judges are set on identifying campaigns that have the ‘Adrian factor’, which include an emphasis on robust ROI and creative thinking.” The HSMAI Adrian Awards competition is comprised of multiple categories in three entry divisions: Advertising, Digital Marketing, Public Relations. 2011 HSMAI Adrian Awards specialty awards include the following:
“The campaigns cross fields, cross media, and cross creative limits,” said Gilbert. “This award competition exemplifies making a mark on the industry while inspiring consumers and generating sales.” Adrian Award winners will join the ranks of recent top honorees, includign The Hilton Hotels and Resorts, the St. Louis Convention and Visitors Commission, Hampton® Hotels, the Napa Valley Destination Council, the Barbados Tourism Industry, among others. “HSMAI is an incredible organization for marketing professionals around the world,” said Kieran Donahue, senior director of Hilton Hotels and Resorts. “Earning the Best in Show in the Public Relations category and winning an additional Silver Adrian are true milestones for us. Achieving a tangible impact on our business to the benefit of our hotels is always a key driver for us, but recognition from professionals within our industry means a great deal to us.” The judging panel for the competition consists of more than 200 industry experts from advertising, public relations, media and digital marketing, along with leading members of the travel community. Industry professionals can apply to join the judging panel by contacting Desiree LaFont at (703) 506-3297 or [email protected]. Winning entries will be honored at the Adrian Awards Reception and Gala, a black-tie event taking place Feb. 27, 2012, at the New York Marriott Marquis. Winning entries also will be showcased in the online winner’s gallery, and a special issue of the HSMAI Marketing Review. For more information on the Adrian Awards competition please contact Desiree LaFont at (703) 506-3297, email [email protected], visit www.adrianawards.com, or follow Adrian Awards news on Twitter at www.twitter.com/AdrianAwards. For information on becoming an Adrian Awards partner, contact Tara Miller at [email protected]. About HSMAI The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI’s MEET, Adrian Awards, and Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at www.hsmai.org, www.facebook.com/hsmai, www.twitter.com/hsmai and www.youtube.com/hsmai1. |
| Contact: Lindsay Stout, Edelman 214-443-7586 [email protected] Jenna DiMaria, Edelman 407-377-6850 [email protected] |