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HSMAI’s 2011 Adrian Awards Call for Entries- Looking for Those
Who Have Made Their Mark

Annual Competition Honoring Excellence in Travel Marketing Opens July 15

McLean, Va. (July 14, 2011) – The Hospitality Sales and Marketing Association International (HSMAI) will recognize notable campaigns that ‘made their mark’ in the travel industry this year with its annual Adrian Awards. For the 55th time, the HSMAI Adrian Awards will honor inspired advertising, digital marketing and public relations in the travel industry.
The annual event signifies the largest and most prestigious travel marketing competition and will open its call for entries Friday, July 15. The early deadline for entries is Sept. 2, 2011, and the final deadline is Sept. 16, 2011.
“The Adrian Awards exemplifies the industry’s cream of the crop,” said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI. “Our judges are set on identifying campaigns that have the ‘Adrian factor’, which include an emphasis on robust ROI and creative thinking.”
The HSMAI Adrian Awards competition is comprised of multiple categories in three entry divisions: Advertising, Digital Marketing, Public Relations.
2011 HSMAI Adrian Awards specialty awards include the following:
  • American Express Loyalty Award – for demonstrating creativity for the loyalty concept, clarity of outreach and sustainability of the loyalty concept beyond an advertised campaign
  • Leader in Sustainable Tourism Award, presented in conjunction with National Geographic Traveler – for exemplary leadership and innovation in preserving and communicating an authentic sense of place through a wisely-managed tourism program
  • TravelClick eMarketer of the Year – recognizing the best integrated eMarketing program in the hotel industry
Entry submission for award consideration is handled entirely online.  Entrants must complete an online statement of communication and submit supporting electronic creative materials. Complete entry requirements can be found at
“The campaigns cross fields, cross media, and cross creative limits,” said Gilbert. “This award competition exemplifies making a mark on the industry while inspiring consumers and generating sales.”
Adrian Award winners will join the ranks of recent top honorees, includign The Hilton Hotels and Resorts, the St. Louis Convention and Visitors Commission, Hampton® Hotels, the Napa Valley Destination Council, the Barbados Tourism Industry, among others.
“HSMAI is an incredible organization for marketing professionals around the world,” said Kieran Donahue, senior director of Hilton Hotels and Resorts. “Earning the Best in Show in the Public Relations category and winning an additional Silver Adrian are true milestones for us. Achieving a tangible impact on our business to the benefit of our hotels is always a key driver for us, but recognition from professionals within our industry means a great deal to us.”
The judging panel for the competition consists of more than 200 industry experts from advertising, public relations, media and digital marketing, along with leading members of the travel community. Industry professionals can apply to join the judging panel by contacting Desiree LaFont at (703) 506-3297 or
Winning entries will be honored at the Adrian Awards Reception and Gala, a black-tie event taking place Feb. 27, 2012, at the New York Marriott Marquis. Winning entries also will be showcased in the online winner’s gallery, and a special issue of the HSMAI Marketing Review.
For more information on the Adrian Awards competition please contact Desiree LaFont at (703) 506-3297, email, visit, or follow Adrian Awards news on Twitter at For information on becoming an Adrian Awards partner, contact Tara Miller at
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI’s MEET, Adrian Awards, and Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at,, and

Lindsay Stout, Edelman

Jenna DiMaria, Edelman

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Also See: HSMAI Introduces New, Cutting-Edge Event - MEET℠: Meetings, Events, Education, Technology / June 2011

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HSMAI Declares New Mission and Names 2011 Board Of Directors & Executive Committee; Association Reaffirms Emphasis on Helping Hotels and Their Partners Grow Business / February 2011

HSMAI and National Geographic Traveler to Honor First Ever ‘Leader In Sustainable Tourism’ Awards at Adrian Awards Gala January 31; Finalists Include Fairmont Hotels, Hotel Punta Islita/Costa Rica, Inkaterra/Peru, Namibia/Africa and The Boat Company/Alaska / January 2011

HSMAI Names the Top 25 Minds in Hospitality and Travel Sales and Marketing; Winners to be Honored at Reception and Adrian Awards Gala January 31 / January 2011

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